Digital Marketing Specialist

• Dec 2021 - Present

Social Media Marketing Manager

• May 2016 - Present

• Develop, manage and edit all social media content, blog posts and e-newsletters.• Reach out to respective agencies for advertising and marketing opportunities. • Develop, manage and edit all social media content, blog posts and e-newsletters.• Reach out to respective agencies for advertising and marketing opportunities.

Marketing Coordinator

• Jul 2021 - Dec 2021

Lead Content Strategist

• Apr 2021 - Jul 2021

• Responsible for creating monthly social media calendar, writing weekly blog posts, building all e-newsletters, updating all website copy and having a consistent brand voice across any and all content.• Built an online community for entrepreneurs to connect with one another in 10 different locations. • Responsible for creating monthly social media calendar, writing weekly blog posts, building all e-newsletters, updating all website copy and having a consistent brand voice across any and all content.• Built an online community for entrepreneurs to connect with one another in 10 different locations.

Social Media Manager

• Aug 2020 - Apr 2021

• Supported team with content creation, social media, brand strategy and graphic design across various accounts.• Part of the strategy team for Growth Marketing as a Service (GMaaS) clients, which included high-tempo testing, marketing automation, A/B tests and customer engagement experiments. • Supported team with content creation, social media, brand strategy and graphic design across various accounts.• Part of the strategy team for Growth Marketing as a Service (GMaaS) clients, which included high-tempo testing, marketing automation, A/B tests and customer engagement experiments.

Content Strategist

• May 2019 - Aug 2020

• Create dynamic content, including blog posts, articles, pitches and press releases for array of local clients.• Responsible for social media calendar creation for majority of clients, adhering to multiple brand voices.• Actively seek out new opportunities to grow reach for each client, whether locally, regionally or nationally. • Create dynamic content, including blog posts, articles, pitches and press releases for array of local clients.• Responsible for social media calendar creation for majority of clients, adhering to multiple brand voices.• Actively seek out new opportunities to grow reach for each client, whether locally, regionally or nationally.

Marketing Manager

• Sep 2018 - May 2019

• Drove brand engagement through highly curated daily social media content, including original photos and videos.• Created weekly e-newsletters, blog posts and other hyper-local, timely marketing materials.• Publicly represented the brand at local events in the Asheville community. • Drove brand engagement through highly curated daily social media content, including original photos and videos.• Created weekly e-newsletters, blog posts and other hyper-local, timely marketing materials.• Publicly represented the brand at local events in the Asheville community.

Assistant Editor

• Dec 2016 - Nov 2018

• Created content, including online and print articles, daily e-newsletters, conference coverage and video interviews for American Veterinarian® and Veterinarian's Money Digest®.• Provided administrative support, processed invoices and corresponded with authors.• Maintained social media accounts, including Twitter, Facebook and LinkedIn. • Created content, including online and print articles, daily e-newsletters, conference coverage and video interviews for American Veterinarian® and Veterinarian's Money Digest®.• Provided administrative support, processed invoices and corresponded with authors.• Maintained social media accounts, including Twitter, Facebook and LinkedIn.

Content Writing Intern

• Jun 2016 - Aug 2016

• Researched, wrote and distributed press releases. • Developed social media content, blog posts, e-newsletters and other collateral pieces. • Researched, wrote and distributed press releases. • Developed social media content, blog posts, e-newsletters and other collateral pieces.

City Editor

• Aug 2015 - May 2016

• Managed a desk of more than 30 student writers. • Responsible for finding stories, assigning stories, training writers, editing stories and working together with the rest of the management team. • Managed a desk of more than 30 student writers. • Responsible for finding stories, assigning stories, training writers, editing stories and working together with the rest of the management team.

Online Marketing Intern

• May 2015 - May 2016

• Built relationships with online community by maintaining social media accounts.• Developed advertising and marketing campaigns. • Built relationships with online community by maintaining social media accounts.• Developed advertising and marketing campaigns.

Assistant City Editor

• Jan 2015 - May 2015

• Helped manage a desk of more than 30 student writers. • Trained writers, many of whom had no previous newswriting experience.• Assigned and edited stories daily.

Staff Writer

• Aug 2014 - Jan 2015

• Wrote articles for the City Desk covering Chapel Hill, Carrboro and Orange County. • Attended business meetings and public hearings.• Covered breaking news.