Senior ABM Manager

• Oct 2022 - Present

Senior ABM Strategy Consultant

• Oct 2021 - Oct 2022

Account Based Marketing Manager

• Apr 2021 - Oct 2021

Segment Marketing Manager

• Jan 2020 - Apr 2021

Senior Marketing Specialist

• Jan 2018 - Jan 2020

*Oversee cross-vertical strategic marketing campaigns which include content marketing, website and search engine optimization and digital marketing *Responsible for analyzing and reviewing all campaign tactics and initiatives for effective future marketing plans Other responsibilities and accomplishments include: • Developed go-to market strategy for new market to generate new pipeline opportunity for sales • Launched communications strategy for latest company acquisition… Show more *Oversee cross-vertical strategic marketing campaigns which include content marketing, website and search engine optimization and digital marketing *Responsible for analyzing and reviewing all campaign tactics and initiatives for effective future marketing plans Other responsibilities and accomplishments include: • Developed go-to market strategy for new market to generate new pipeline opportunity for sales • Launched communications strategy for latest company acquisition including web updates, internal and external messaging and new content • Integrated new buyer persona information into campaign strategies for effective and targeted messaging • Mentored and managed department’s student intern. Oversaw campaign and research development, social media marketing and provided forward-thinking career advice

Marketing Campaign Specialist

• Jul 2015 - Jan 2020

*Developed and created cross-vertical marketing campaigns spanning a 9-12 month lifespan to increase lead generation within a designated market *Improved overall qualification of leads and maintained an engaging relationship with the sales stakeholders.

Strategic Marketing Specialist

• Dec 2014 - Jun 2015

• Identified and developed segmentation of customers and prospects for sales team and marketing communication tactics • Created and implemented a full year strategic plan that included a marketing calendar with initiatives centered around demand generation efforts, inbound and outbound marketing tactics, events and lead generation • Developed new website wire frame and launched new company website, improving keyword and page optimization and overall brand awareness • Implemented Pardot… Show more • Identified and developed segmentation of customers and prospects for sales team and marketing communication tactics • Created and implemented a full year strategic plan that included a marketing calendar with initiatives centered around demand generation efforts, inbound and outbound marketing tactics, events and lead generation • Developed new website wire frame and launched new company website, improving keyword and page optimization and overall brand awareness • Implemented Pardot to launch prospect and customer email nurture stream program Show less • Identified and developed segmentation of customers and prospects for sales team and marketing communication tactics • Created and implemented a full year strategic plan that included a marketing calendar with initiatives centered around demand generation efforts, inbound and outbound marketing tactics, events and lead generation • Developed new website wire frame and launched new company website, improving keyword and page optimization and overall brand awareness • Implemented Pardot… Show more • Identified and developed segmentation of customers and prospects for sales team and marketing communication tactics • Created and implemented a full year strategic plan that included a marketing calendar with initiatives centered around demand generation efforts, inbound and outbound marketing tactics, events and lead generation • Developed new website wire frame and launched new company website, improving keyword and page optimization and overall brand awareness • Implemented Pardot to launch prospect and customer email nurture stream program Show less

Marketer

• Aug 2014 - Dec 2014

• Created all marketing content & materials such as email, direct mail & online advertisements for numerous demand generation campaigns using marketing automation tools such as Unica & Eloqua • Worked in partnership with cross functional teams as well as external vendors to create customer personas & buyer profiles for our sales & marketing partners

Marketing Coordinator

• Dec 2012 - Aug 2014

*Created marketing campaign content & materials such as email, direct mail & online advertisements for numerous projects by using tools such as SalesForce, Unica Marketing Platform, and PageFlex *Worked directly with an outside technology vendor for a new iPad application for Thomson sales organization meeting on regular basis to ensure project timelines and deliverables are met *Coordinated job flow and scheduling of marketing collateral through creative and production… Show more *Created marketing campaign content & materials such as email, direct mail & online advertisements for numerous projects by using tools such as SalesForce, Unica Marketing Platform, and PageFlex *Worked directly with an outside technology vendor for a new iPad application for Thomson sales organization meeting on regular basis to ensure project timelines and deliverables are met *Coordinated job flow and scheduling of marketing collateral through creative and production stages and expedited the process of jobs through the entire system *Maintained strong relationships with creative department and other business units/partners *Coordinated and executed all copy and layout approvals for direct mail, email and advertisement campaigns

Marketing Intern

• May 2012 - Dec 2012

*Project Lead for a sun setting product, created all customer facing marketing materials to shift users to a new product within our company. *Event planner for in house expo, created all promotional materials and organized event logistics *Created templates used in channel marketing to effectively communicate sales proposition *Coordinated/ managed promotional efforts for projects within department *Created email, direct mail and formal letter marketing campaign… Show more *Project Lead for a sun setting product, created all customer facing marketing materials to shift users to a new product within our company. *Event planner for in house expo, created all promotional materials and organized event logistics *Created templates used in channel marketing to effectively communicate sales proposition *Coordinated/ managed promotional efforts for projects within department *Created email, direct mail and formal letter marketing campaign content and materials *Coordinated various marketing campaigns to assist with a high scale sales generation project

Associate

• Sep 2007 - Dec 2012

* Design and set up in store displays * Responsible for training new employees on the company's point-of-sale system as well as the company's policies *Contribute to personal selling of merchandise to public * Design and set up in store displays * Responsible for training new employees on the company's point-of-sale system as well as the company's policies *Contribute to personal selling of merchandise to public

Marketing Intern/ Community Manager

• Sep 2011 - Dec 2011

*Assisted in the development and implementation of social media marketing strategies for multiple clients in varying industries *Conducted market research and analysis in order to identify potential customers, new opportunities and brand expansion *Managed all social media interactions between clients and their customers as well as maintain brand awareness *Aggregated and created creative article and video content to engage customer’s with my client’s social media… Show more *Assisted in the development and implementation of social media marketing strategies for multiple clients in varying industries *Conducted market research and analysis in order to identify potential customers, new opportunities and brand expansion *Managed all social media interactions between clients and their customers as well as maintain brand awareness *Aggregated and created creative article and video content to engage customer’s with my client’s social media applications *Greatly increased client’s fan-base through integrated marketing communication tactics Show less *Assisted in the development and implementation of social media marketing strategies for multiple clients in varying industries *Conducted market research and analysis in order to identify potential customers, new opportunities and brand expansion *Managed all social media interactions between clients and their customers as well as maintain brand awareness *Aggregated and created creative article and video content to engage customer’s with my client’s social media… Show more *Assisted in the development and implementation of social media marketing strategies for multiple clients in varying industries *Conducted market research and analysis in order to identify potential customers, new opportunities and brand expansion *Managed all social media interactions between clients and their customers as well as maintain brand awareness *Aggregated and created creative article and video content to engage customer’s with my client’s social media applications *Greatly increased client’s fan-base through integrated marketing communication tactics Show less

Refreshment Attendant

• May 2009 - Oct 2011

* Catered to member's concerns in order to provide exceptional customer service * Independently opened, closed and maintained facility during hours of operation * Organized and coordinated special events for the club * Catered to member's concerns in order to provide exceptional customer service * Independently opened, closed and maintained facility during hours of operation * Organized and coordinated special events for the club

Receptionist/Office Assistant

• Jul 2008 - Jul 2008

* Coordinated both intra-office and inter-office meetings for the company * Assisted in the development of a new filing system * Answered and directed phone calls throughout the office * Coordinated both intra-office and inter-office meetings for the company * Assisted in the development of a new filing system * Answered and directed phone calls throughout the office