KJ Osborne
UX Director & Partner Relations at Broadjam- Claim this Profile
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Bio
Betsy Strahin
Kerrie and I shared an office space and in that time I was able to watch her work first-hand with clients. She is responsive, patient, and is able to explain things in ways the client will understand. She takes a personal approach with clients, treating them as colleagues which earns her their respect. Kerrie is thorough at what she does, digging through lines of code in emails and websites to catch the smallest errors before they go live. She also is proud of her team and the work they do together. Kerrie was the driving force behind many award submissions, prompting people to apply and following through with gathering and submitting application materials. Her proactive prompting turned into multiple wins for our Integrated Marketing Communications team. She was also the brains behind an award-winning killer radio for the team. She is a great addition to any team.
Betsy Strahin
Kerrie and I shared an office space and in that time I was able to watch her work first-hand with clients. She is responsive, patient, and is able to explain things in ways the client will understand. She takes a personal approach with clients, treating them as colleagues which earns her their respect. Kerrie is thorough at what she does, digging through lines of code in emails and websites to catch the smallest errors before they go live. She also is proud of her team and the work they do together. Kerrie was the driving force behind many award submissions, prompting people to apply and following through with gathering and submitting application materials. Her proactive prompting turned into multiple wins for our Integrated Marketing Communications team. She was also the brains behind an award-winning killer radio for the team. She is a great addition to any team.
Betsy Strahin
Kerrie and I shared an office space and in that time I was able to watch her work first-hand with clients. She is responsive, patient, and is able to explain things in ways the client will understand. She takes a personal approach with clients, treating them as colleagues which earns her their respect. Kerrie is thorough at what she does, digging through lines of code in emails and websites to catch the smallest errors before they go live. She also is proud of her team and the work they do together. Kerrie was the driving force behind many award submissions, prompting people to apply and following through with gathering and submitting application materials. Her proactive prompting turned into multiple wins for our Integrated Marketing Communications team. She was also the brains behind an award-winning killer radio for the team. She is a great addition to any team.
Betsy Strahin
Kerrie and I shared an office space and in that time I was able to watch her work first-hand with clients. She is responsive, patient, and is able to explain things in ways the client will understand. She takes a personal approach with clients, treating them as colleagues which earns her their respect. Kerrie is thorough at what she does, digging through lines of code in emails and websites to catch the smallest errors before they go live. She also is proud of her team and the work they do together. Kerrie was the driving force behind many award submissions, prompting people to apply and following through with gathering and submitting application materials. Her proactive prompting turned into multiple wins for our Integrated Marketing Communications team. She was also the brains behind an award-winning killer radio for the team. She is a great addition to any team.
Experience
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Broadjam
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Music
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1 - 100 Employee
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UX Director & Partner Relations
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Nov 2022 - Present
Manage the user experience for global music licensing company, uncovering client needs and challenges and working with dev to simplify and streamline processes. • Assessed client-facing website and relevant customer feedback, then delivered enhancements that included updated copy, easier-to-follow instructions, and easier overall site navigation (ongoing). • Conduct outreach via creating and delivering licensing opportunity emails and social media ads. • Work with industry professionals outside of Broadjam to consistently improve our offerings like web hosting, software partnerships, and voting tools for nationally recognized music organizations. Show less
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Owner
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Feb 2012 - Present
Award-winning websites, writing & editing, consulting services, voice acting. Custom songs for private and corporate events. Award-winning websites, writing & editing, consulting services, voice acting. Custom songs for private and corporate events.
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Spectrum Brands, Inc
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United States
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Manufacturing
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700 & Above Employee
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Digital Content Specialist
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Dec 2020 - Jun 2022
Managed websites and marketing emails for global Fortune 500 company; served as the last line of defense before final publication. • Ensured error-free deliverables and alignment of brands and trademarks by proofing and editing web and email assets – often identifying and correcting mistakes in already-approved content. • Updated and maintained non-English content for our Spanish Latin American and French Canadian sites; adept enough in both languages to recognize and troubleshoot errors. • Conducted full audits of company websites, experiencing and documenting the user journey; fixed urgent issues and worked with the development team on the rest to deliver a more accessible, user-friendly, customer-oriented site that made online purchasing even easier. • Increased communication and shared vocabularies with cross-functional teams by researching, creating, and sharing Best Practices policies and documentation. Show less
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UW-Madison Continuing Studies
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United States
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Higher Education
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1 - 100 Employee
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Digital Marketing Specialist
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Jun 2013 - Nov 2020
Managed websites for Big 10 globally recognized research institution; writing and editing for web and broadcast; catalog subject matter expert. • Researched, branded, produced, and launched two major campus sites; tested and assessed the entire user journey, working with database and registration teams to maximize functionality. Division site redesign won awards for Best Site and Most Improved. • Created multiple sub-sites in the campus template; trained and empowered staff to add and maintain their own content; provided continuous training and mentoring as needed. • Proofed all outgoing web, email, and print, often saving the division costly reprint charges. • Served as subject matter marketing expert to maintain content and brand cohesion; held in-depth knowledge of client needs to assure intent was preserved when editing course material. • Devised and implemented new processes that allowed content experts to edit for clarity before writers edited for brand and voice, avoiding returned edits and lost time. • Wrote and collaborated on multiple radio and TV ads; auditioned and chose talent; coached performers in live directed recording sessions; edited final audio. Ads brought an 11% increase in web traffic and were responsible for 10% of new enrollments. Show less
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Madison Media Institute
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United States
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Higher Education
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1 - 100 Employee
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Marketing Copywriter
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Jun 2012 - Jan 2013
Wrote scripts and promotional copy for multiple formats including TV, web, print, and email. New welcome guide and drip campaign helped shrink attrition rate by 15%. Wrote scripts and promotional copy for multiple formats including TV, web, print, and email. New welcome guide and drip campaign helped shrink attrition rate by 15%.
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Writer & On-Air Radio Personality
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1993 - 2007
On-air talent, copywriting, audio production, promotions and sales. • Focused on listener needs, increasing station ratings as measured by Arbitron in categories such as quarter-hour share (38% increase), total people listening (100% increase), and overall rating in our target demographic (consistently #1 and 2), giving sales teams the numbers they needed to successfully woo advertisers and satisfy stakeholders. • Charitable involvement included collecting 3X the money and supplies for tornado relief in half the time of our competitors, generating highest-numbers-ever for blood donations at the Red Cross, and drawing record turnouts for pet adoptions, coat donations, and money drives for local and national organizations. Positive community standing helped increase listenership. • Generated press in local, regional, and interstate TV and above-the-fold newspaper placements. Expert at organic marketing via positive 24/7 representation of product and brand. Show less
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Education
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University of California, Davis
Bachelor of Arts - BA, Rhetoric and Communications -
Harvard Extension School
Graduate Certificate, Front-End Web Development -
Madison Media Institute
Associate of Arts - AA, Digital Art & Design
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