Kerrie Fowke

Head Of Delivery at Ghost Partners NZ
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Location
Queenstown, Otago, New Zealand, NZ

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Dominique Leeming

I worked with Kerrie when she undertook a contract for SPCA to work on our social enterprise activities. It was an absolute joy working with Kerrie, she was always positive, solutions focused, professional and thorough. Her planning was meticulous and her very collaborative approach made it easy, where I had limited time or resource Kerrie was always willing to step in to help. Kerrie has left us with a wonderful platform and plan to promote SPCA Certified.

Michael Travis

It was a pleasure to work with Kerrie. She was always focused on an outcome that was right for the business and the customer, willing to consult broadly, and keen to do the right thing. Through product design, vendor negotiations and management, she demonstrated qualities of empathy and teamwork, and I recommend her highly.

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Experience

    • New Zealand
    • Business Consulting and Services
    • 1 - 100 Employee
    • Head Of Delivery
      • Jan 2022 - Present

    • Senior Project Manager
      • Jan 2021 - Jan 2022

    • New Zealand
    • Travel Arrangements
    • Co-Founder
      • Mar 2019 - Present

      Salty Blue Ventures is focused on creating quality and unique experiences, products and services that invigorate and delight. The business is built on authentic relationships with like-minded people who value sustainability and progression. Salty Blue Ventures is focused on creating quality and unique experiences, products and services that invigorate and delight. The business is built on authentic relationships with like-minded people who value sustainability and progression.

    • New Zealand
    • Travel Arrangements
    • Co-Owner
      • Nov 2017 - Aug 2019

      Guided kayak tours to experience untapped New Zealand.Cable Bay Kayaks is a sea kayaking business in Nelson, running guided trips in the Cable Bay area. The location is diverse; clients experience rugged coastline with caves and arcs, beaches on Pepin Island (accessible by boat only), a marine reserve, and calm estuary waters - all rich with sea and bird life. This piece of coastline is authentic untapped New Zealand, offering paddlers a unique experience without contending with crowds.Cable Bay Kayaks is one of the longest standing sea-kayak companies in NZ, and is the sole kayak operator in the bay.

    • New Zealand
    • Online Media
    • 100 - 200 Employee
    • Senior Product Strategist
      • Feb 2017 - Apr 2019

      Using Design Thinking and Lean processes to define customer pain points and create solutions to meet these needs. Assessing what products are in demand and worth selling, who to market them to and at what price they should be sold for. Driving product validation in all parts of the NPD journey, from customer fit and solution fit through to market fit for successful releases. Sharing validated learnings along the product development journey to enable the business to make informed decisions about the direction product development and marketing should take. Driving core innovation within the business, working in tandem with Product Ops to bring concepts to life in a considered and effective manner.

    • Senior Acquisitions Manager - Websites
      • Aug 2016 - Feb 2017

    • Australia
    • Sporting Goods
    • 1 - 100 Employee
    • Marketing and Digital Experience Manager NZ
      • Sep 2014 - Aug 2016

      Responsible for developing and implementing strategic and innovative marketing programs nationwide for Sheppard Cycles brand entities and retail arm. Creating seamless user experience across all touch points for improved customer satisfaction and engagement in both the B2B and B2C communications space. Responsible for Sheppard Cycles' Australasian digital strategy.

    • Digital Experience Manager Australasia
      • Apr 2014 - Sep 2014

      To drive Sheppard’s digital strategy across all channels and build consumer engagement and equity. Working with product to formulate digital marketing plans that support the objectives of designated brands, including sponsorship leverage, brand development, NPD and positioning for the online environment across AU and NZ markets.

    • United Kingdom
    • Consumer Services
    • 1 - 100 Employee
    • Acquisition Marketing Manager
      • Jan 2011 - Dec 2013

      Execute and optimise direct digital and non-digital member acquisition. I was accountable for the end-to-end journey of all channels and was part of a team responsible for a £1.8m budget delivering KPIs of 800k new members and 170k active members annually.

    • Marketing Manager
      • Aug 2009 - Jan 2011

    • Sales Marketing Support
      • Jan 2009 - Aug 2009

Education

  • London School of Marketing
    CIM Professional Diploma in Marketing
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  • Pacific International Hotel Management School
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