Experience

McPherson's Consumer Products Pty Ltd

• Australia
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Key Account Executive

  • Jun 2019 - Present

  Handle & establish strong working relationship with key accounts (Guardian, Watsons, RedMart, Lazada, Shopee and Amazon).Plan & execute trade campaigns end-to-end to achieve sales target. Analyze the drivers behind campaign performance & present insights to management.Maximize brand & product visibility; expanding product portfolios with current customers or penetrating into new channels.Create business plan in alignment with brand image and customer values; pitch to buyers on potential brands/products for listing.Allocate the A&P budget strategically to maximize ROI.Plan & forecast stock demand; taking into consideration of purchase history, seasonal trends and upcoming promotions.Work closely with marketing team to ensure timely delivery of materials needed for trade activities.



TungLok Group

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Sales Executive

  • May 2016 - Mar 2019

  Manage both internal orders as a central kitchen and orders from external customers (MBS and RWS); resolve any discrepancies in order fulfilment/delivery.Liaise with drivers to accommodate for last minute/urgent requests from customers. Provide quotations and alternatives to customers on new products.Manage & oversee e-commerce account end-to-end to ensure smooth operation, including planning & execution of promotions.Work closely with KAM to execute onsite marketing and achieve sales growth in e-commerce.