Experience

Spiceology

• United States
• Food & Beverages
• 1 - 100 Employee

• Director of Program Management, Foodservice

  • Jan 2023 - Present

• Marketing Director

  • May 2021 - Feb 2023



Kaspien

• United States
• Retail
• 1 - 100 Employee

• Marketing Director

  • May 2013 - May 2021

  • Oversaw strategic direction of Kaspien Marketing Department, including the digital, content and creative teams. • Consistently explored new revenue streams for Kaspien (the largest 3P seller on Amazon) and >2k partnered brands, primarily on the Amazon Marketplace. • Increase discoverability and buyability for the products etailz retails across various marketplaces through establishing new initiatives with the marketing teams. • Applied an entrepreneurial approach to traditional marketing, thus creating innovative processes. • Key stakeholder in development of a proprietary technology platform that aided in the optimization and automation of Amazon Marketing. Show less



drugstore.com

• United States
• Retail
• 100 - 200 Employee

• Affiliate Marketing Analyst

  • Mar 2012 - Jun 2013

  • Managed Beauty.com Affiliate Marketing Program, and strategically work with partners on overall channel growth and new customer acquisition. • Performed day-to-day coordination of drugstore.com marketplace, including promotional planning, storefront maintenance, reporting, and technical circumstances as they arise. • Developed and implemented acquisition email marketing campaigns, specifically focusing on maximizing, clicks, conversions, and new customer acquisition. • Coordinated CPM/CPC/CPA performance-based marketing programs with ad networks. • Prepared weekly reports, analyze partner performance and provide commentary on trends. • Collaborated with creative, production and technical teams on conceptual development of banners, landing pages and emails to ensure they meet business needs. • Identified new opportunities and develop plans/proposals for implementing scalable media programs to generate orders. • Tracked, measured and analyzed performance of online advertising campaigns ; design test strategies and refine creative in order to optimize results. • Analyzed campaign data information regarding campaign success/impact to see if impact created was successful or not successful. Show less



KELLYBRADY

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Dec 2009 - Mar 2012

  • Managed database marketing division which is comprised of mobile media and database management. • Developed mobile technology direct response marketing campaigns for clients nationwide who specialize in education services. • Coordinated and executed new technology initiatives for client partners. • Established relationships with vendor partners, senior management, and clients to ensure overall mobile campaign success. • Analyzed data reports to determine overall mobile media campaign success and present findings with clients and vendors. Show less



Softchoice

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Inside Sales

  • May 2009 - Dec 2009

  • Worked in a technologically saturated environmental and communicated technical information to clients • Reached sales quotas and goals within Inside Sales team • Awarded Q2 Inside Sales Rep MVP • Worked in a technologically saturated environmental and communicated technical information to clients • Reached sales quotas and goals within Inside Sales team • Awarded Q2 Inside Sales Rep MVP



ISP Sports, Washington State University

• Intern

  • 2008 - 2009

  •Assist senior management team in managing administrative budget •Organize and facilitate all public announcements at major sporting events •Maintain relationships with sponsors and advertisers to generate future business opportunities •Assist senior management team in managing administrative budget •Organize and facilitate all public announcements at major sporting events •Maintain relationships with sponsors and advertisers to generate future business opportunities



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Sales Representative

  • May 2008 - Dec 2008