Experience

Homewatch CareGivers

• United States
• Home Health Care Services
• 700 & Above Employee

• Owner | President

  • Dec 2018 - Present

  Responsible for the overall operations, business development, sales and marketing, and staff recruitment/retainment, I am extremely passionate about having the responsibility of providing non-medical homecare services to our customers which allows them to live the best quality of life in the comforts of their home. We provide assistance with activities of daily living, medication reminders, housekeeping, transportation to doctors appointments, chronic diease assistance, and much more. We also assist our senior living community partners with additional staffing to provide extra support which in turn allows their residents to stay in their home for years to come. With our additional staffing, this also assists our partners in reducing overhead expenses. Having these kind of key partnerships is critical and not only benefits each business, but it lessens the anxiety of our residents and families resulting in overall satisfaction. Residents/Families. Partnerships. Commitment. Passionate. Focused. Quality of Life. Show less



Angels Care Home Health Of

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Administrator of Operations and Business Development

  • Oct 2017 - Feb 2018

  Responsible for total operations and business development of the agency; supervise, manage, and train business development staff to maintain and build new referring business through increasing referring business relationships in geographical area; supervise and manage operational / back office team and clinical team to be business development / sales support for our current and new referring business partners; implementation of business development and marketing strategies to increase referring business and overall census; ensuring compliance with all applicable regulations and marketing materials; review all EOE reports, P&L reports, order reports, and clinical compliance reports; implementation of policy and procedures; establishing annual budget and cost controls; attend all case conferences and review of weekly patient schedules for appropriate staffing. *Recruited, hired, trained, and coached new business development representatives to be able to build and strategically advance new and non-existing previous relationships in order to initiate / gain new referring business *Through continued coaching, developing, and training staff was able to increase agency presence through promotional marketing campaigns *Used CRM lead tracking system as a coaching tool for business development staff in order to analyze strengths and weaknesses and where to apply more focus in order to increase relationships, referring business, and overall census *Through daily focus and managing agency teams was able to collect revenue from claims dating back to 200-300 days within the first 90 days *Through daily leadership and focus was able to increase the average reimbursement per episode by collecting required documentation from referring physicians within the first 90 days *With the increased revenue from billing old claims and the continued focus on new claims was able to increase the episodic gross margin month over month Show less



AccentCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Sr. Regional Director of Business Development - Texas

  • Apr 2013 - Apr 2017

  Responsible for Business Development management of Sales / Community Relations Representatives across 27 Home Health agencies targeting senior living accounts for AccentCare with the goal of establishing AccentCare as a preferred Home Health provider in the Texas region. Analyze data and direct training sessions for VP Senior Leadership, Regional Leadership, field sales staff, and clinicians / therapists. Provide hands on sales coaching and field training to Regional Sales Leaders (Sales Managers) and field Sales Representatives. * Evaluate sales team members in the field and provide feedback to VP’s and Executive leadership. * Led outreach / negotiations to establish senior living referral source accounts for field sales team. * Recognized as Expert / Consultant to VP Senior Leadership, Regional Leadership, and field Sales Representatives to drive ADC among senior living accounts across state of Texas. * Through sales leadership led team to grow census count by 60% in 11 months. * Managed sales team to increase revenue $1.5M in 11 months with the increased census growth. Show less



Emeritus

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Regional Director of Sales and Marketing

  • Feb 2011 - Apr 2013

  Responsible for regional sales management of 15 Sales Representatives / Community Relations Representatives engaged in both inside sales as well as outside sales to professional referral sources. The team represents 10 Assisted Living and Memory Care communities (842 units) in Texas. Hired, trained and evaluated Sales Representatives; Provided hands-on coaching/sales training and ride alongs; Involved in sales system development and market / demographic SWOT analysis and implementation of new services / programs (including pricing and promotion) to meet needs and grow ADC. Resolved service issues to increase census and avoid move-outs. * Presenter of informational seminars to groups, referral sources, and prospective residents / families. * Through sales leadership, was able to lead teams to increase overall regional ADC from 80% to over 90% occupancy. * Led the business development team to increase regional revenue growth by over $800,000 Show less



Senior Lifestyle

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Regional Director of Sales and Marketing

  • Sep 2009 - Feb 2011

  Responsible for managing the sales teams (12 Sales Representatives) for 9 Assisted Living and Independent Living properties in Texas and Oklahoma (1400+ units). Hired, trained, coached and evaluated staff and Sales Representatives (inside sales to residents and families and outside sales to referral sources) to increase census. Directly involved with market research / SWOT analysis including competitive analysis and demographic analysis. Adjusted sales targets and campaigns according to the census trends for each property to assure the highest level of occupancy and maximum revenue realization. * Through intensive “Consultative Sales” training, the team increased the region’s referral base by 50%. * Developed a coaching and mentoring program to support the sales team in an occupancy increase from 75% to 85% * Through the increase in census / occupancy the region realized a revenue increase of $600,000. Show less



Assisted Living Concepts, Inc.

• Irving, Texas

• Director of Sales and Marketing

  • Jan 2008 - Sep 2009

  Regional / Multi-site sales management for up to 45 Sales Representatives and Sales Managers across 45 communities in Texas and Georgia. Promoted / sold Assisted Living residences and services to the medical community and surrounding referral sources. Including local physicians, nurses, Social Workers. * Promoted to include regional training responsibilities for new sales managers within first 3 months. * Increased occupancy by over 50% in first 6 months. * Promoted to Regional Director of Sales and Marketing for the region within first 6 months. * Promoted to Divisional Director of Sales and Marketing to lead Residence Directors, Sales Managers, and Wellness Directors at out of state residences which increased occupancy and revenue within first 10 months. Show less



Home Health Services of Texas

• Dallas/Fort Worth Area

• Director of Sales and Marketing

  • Jan 2006 - Jan 2008

  Promoted and sold Home Health services to hospitals, medical offices, and physician groups building referral relationships. * Increased new physician relationships by 12X in underdeveloped territory in first 8 months. * Increased client referrals by 40% in first 6 months. Promoted and sold Home Health services to hospitals, medical offices, and physician groups building referral relationships. * Increased new physician relationships by 12X in underdeveloped territory in first 8 months. * Increased client referrals by 40% in first 6 months.



HealthFitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Site Operations Manager

  • Jan 1999 - Dec 2005

  Personal Trainer - Dallas / Irving / Plano, TX (1999-2005) Worked with low to high risk clientele providing appropriate program design for their needs. Designed customized exercise programs for clients to meet / exceed individual goals. * Promoted to manage HFC corporate fitness site at Ford Motor Credit in 2001 Site Operations Manager - Ford Motor Credit Corporate Fitness Facility - Irving, TX (2001-2003) Managed a 3000 sq. ft. on-site corporate facility that included fitness, corporate wellness, personal training, and massage for an organization of 800 employees. * Orchestrated health and wellness seminars and medical screenings for employees in the organization * Led the development/implementation of facility's first personal training/massage program (under budget/on time). * Developed business plan generating increases of 40% in memberships / 25% in personal training enrollments. * Promoted to manage larger HFC corporate fitness site at Texas Instruments in 2003 (3X larger) Site Operations Manager - Texas Instruments Corporate Fitness Facility - Plano, TX, (2003 - 2005) Managed a 32,000 sq. ft. on-site corporate facility that included fitness, corporate wellness, recreation, personal training, and massage for an organization of 1,000 employees. Managed 35-50 employees including Fitness Specialists, Personal Trainers, Group Instructors, and Massage Therapists. Successfully cross-trained employees to produce a more efficient site staff team. * Developed annual business plan generating a 50% increase in memberships and personal training enrollment. * Prepared and managed annual revenue budget of $1M which exceeded plan year over year. * Recognized for exceptional customer service as indicated by quarterly member surveys. * Successfully transitioned this facility from a cost center to a revenue generating account through various new corporate health / wellness promotion incentive programs for members and their families. Show less