Experience

Bluedot Studio
• Israel
• Advertising Services
• 1 - 100 Employee
• Project Manager

  • Oct 2021 - Present


Samsung NEXT

• United States
• Venture Capital and Private Equity Principals
• 100 - 200 Employee

• Office Manager and Bookkeeping Ast

  • Sep 2020 - Sep 2021

  • Managed all invoicing, debt collection, reconciliations and reimbursement payments. • Planned and led all wellbeing projects in the organization. • Managed and cooperated with office vendors and service providers. Responsible for all office issues including maintenance, supplies, equipment, etc. • Managed all invoicing, debt collection, reconciliations and reimbursement payments. • Planned and led all wellbeing projects in the organization. • Managed and cooperated with office vendors and service providers. Responsible for all office issues including maintenance, supplies, equipment, etc.



HAKOLAL (www.hakolal.co.il)

• Product Manager

  • Feb 2018 - Sep 2020

  • Launched a new website from scratch for the international market. Included a new modern tech and therefore required long work with R&D and design teams. This project later used as a prototype for future projects. • Managed the transition of the website’s UI, including a mobile responsive platform. Overall usage increased by 40%, Number of new monthly users increased by 20%. Company’s revenue increased by 6% - 8% YoY.• Generated detailed documentation, communicated these requirements to the appropriate teams, prioritised backlog and wrote strategic roadmaps for long-term projects. Reported directly to the CEO and stakeholders.• Implemented Agile principles within the company to maximize development velocity and improve customer and team satisfaction.• Integrated between the content and design teams, defined and characterised the website pages, made UX/UI decisions.• Conducted A/B testing for various features, data analysis and implementation of the experiments results. Show less

• Webmaster

  • Jul 2016 - Jan 2018

  • Initiated and managed the migration to a new work protocol, which allowed non-technical team members to use XML and CSV database instead of open source and WordPress to upload content. This new method allowed the team to increase efficiency by 50%.• Led and managed the migration from legacy tech to modern tech based on open source. This project was the heart and core of the company for 9 months. Website’s traffic increased by 50% while CVR kept stable. • Recruited, trained and supervised a team of 30 employees. • Conducted negotiations and recruited 10 new advertisers (a 60% increase YoY). Show less

• Website Analyst

  • Aug 2015 - Jul 2016

  • Analysed user activity within the website, distinguished growing trends ofuser’s interests and audiences which increased stickiness by 25% and decreased bounce rate by 45%.• Collaborated with affiliate programs based on online advertising metrics.• Presented insights to the team, and helped them to make strategic andtactic decisions.



MAX PHARM

• South Africa

• Ecommerce Marketing Manager

  • Dec 2014 - Mar 2016

  • Managed all of the pharmacy’s online activity. • Wrote the website’s content, designed banners, newsletters and ads. • Analysed consumers data, distinguished trends. • Made decisions over marketing promotions based on consumers data insights. • Managed all of the pharmacy’s online activity. • Wrote the website’s content, designed banners, newsletters and ads. • Analysed consumers data, distinguished trends. • Made decisions over marketing promotions based on consumers data insights.



Radio "KOL ACHER", 106FM

• Intern

  • Dec 2013 - Jul 2014

  • Produced video and audio live broadcasts. • Volunteered to mentor students within the station during their studies, assisted them with the production process and doubled the exposure rate. • Produced video and audio live broadcasts. • Volunteered to mentor students within the station during their studies, assisted them with the production process and doubled the exposure rate.



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• Emergency Instructor

  • Jan 2007 - Jan 2009

  • Commanded and instructed 30 new recruits designated to the same role. • Responsible for instructing civilian population in case of emergency. • Daily sessions with special populations (grade school students, elders). • Commanded and instructed 30 new recruits designated to the same role. • Responsible for instructing civilian population in case of emergency. • Daily sessions with special populations (grade school students, elders).