Keren Chen
CEO & Founder at Kindred Wellness Inc.- Claim this Profile
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Bio
Lauren Neal
I had the pleasure of working with Keren for over three years. I hired her to lead our strength and conditioning program at the Adelaide Club and she quickly became a strong presence within the community. She mentored our team, helped with marketing to increase member participation, and brought in amazing assistant coaches. She was always incredibly organized, positive, and creative. We were very lucky to have her at the helm. She would be an asset to any team and I would welcome the opportunity to work with her again one day.
Serena Giancola
I had the pleasure of working with Keren on lululemon membership program. As one of our membership ambassadors, she did a stellar job in promoting the program and offering her expertise in event facilitation and nutrition to our 8000+ members—often going above and beyond and exceeding expectations. I would highly recommend using Keren’s knowledge and expertise for future nutrition-focused workshops, programs and events.
Lauren Neal
I had the pleasure of working with Keren for over three years. I hired her to lead our strength and conditioning program at the Adelaide Club and she quickly became a strong presence within the community. She mentored our team, helped with marketing to increase member participation, and brought in amazing assistant coaches. She was always incredibly organized, positive, and creative. We were very lucky to have her at the helm. She would be an asset to any team and I would welcome the opportunity to work with her again one day.
Serena Giancola
I had the pleasure of working with Keren on lululemon membership program. As one of our membership ambassadors, she did a stellar job in promoting the program and offering her expertise in event facilitation and nutrition to our 8000+ members—often going above and beyond and exceeding expectations. I would highly recommend using Keren’s knowledge and expertise for future nutrition-focused workshops, programs and events.
Lauren Neal
I had the pleasure of working with Keren for over three years. I hired her to lead our strength and conditioning program at the Adelaide Club and she quickly became a strong presence within the community. She mentored our team, helped with marketing to increase member participation, and brought in amazing assistant coaches. She was always incredibly organized, positive, and creative. We were very lucky to have her at the helm. She would be an asset to any team and I would welcome the opportunity to work with her again one day.
Serena Giancola
I had the pleasure of working with Keren on lululemon membership program. As one of our membership ambassadors, she did a stellar job in promoting the program and offering her expertise in event facilitation and nutrition to our 8000+ members—often going above and beyond and exceeding expectations. I would highly recommend using Keren’s knowledge and expertise for future nutrition-focused workshops, programs and events.
Lauren Neal
I had the pleasure of working with Keren for over three years. I hired her to lead our strength and conditioning program at the Adelaide Club and she quickly became a strong presence within the community. She mentored our team, helped with marketing to increase member participation, and brought in amazing assistant coaches. She was always incredibly organized, positive, and creative. We were very lucky to have her at the helm. She would be an asset to any team and I would welcome the opportunity to work with her again one day.
Serena Giancola
I had the pleasure of working with Keren on lululemon membership program. As one of our membership ambassadors, she did a stellar job in promoting the program and offering her expertise in event facilitation and nutrition to our 8000+ members—often going above and beyond and exceeding expectations. I would highly recommend using Keren’s knowledge and expertise for future nutrition-focused workshops, programs and events.
Credentials
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Cognitive Behaviour Therapy Certification
Wilfrid Laurier UniversityAug, 2021- Sep, 2024 -
CrossFit Level 2 Trainer
CrossFit, Inc.Mar, 2016- Sep, 2024 -
CrossFit Strongman Trainer
CrossFit, Inc.Oct, 2014- Sep, 2024 -
CrossFit Gymnastics Trainer
CrossFit, Inc.May, 2014- Sep, 2024
Experience
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Kindred Wellness Inc.
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Canada
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Wellness and Fitness Services
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1 - 100 Employee
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CEO & Founder
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Dec 2020 - Present
During the pandemic, while everyone was fermenting sourdough to make bread, I founded Kindred Kombucha, an artisanal microbrewery that ferments tea. It has slowly evolved from an e-commerce beverage product into a service that curates unique corporate/group wellness experiences to improve gut health and mental health for busy millennials. E.g. kombucha mocktail/cocktail workshops, kombucha flight tastings, kombucha paint nights, and kombucha floral arrangement lessons. Founded a kombucha microbrewery and developed a line of Fast Market Consumer Goods. Guided the business to reach break-even within the first year of operation. Sold out of 100% of e-commerce products within week of release in the last 2 years, maintained demand with strategic brand management and unique marketing strategies. Directed end-to-end execution of go-to-market plan, and launched product on the shelves of major Toronto grocery stores and restaurants, exceeding projected launch KPI’s. Project managed the addition of new e-commerce features and revenue streams, such as GTA-wide delivery, bottle recycling program, and corporate wholesale, on time and within budget Led the execution of monthly operation and growth strategies with diverse cross-functional stakeholders Experienced in product life-cycle management, people management, and project management Developed a team of 3 employees to thrive in operation and marketing roles You can find our kombucha stocked all over the GTA: Summerhill Market Auntie’s Supply @ Superfresh Auntie’s Supply @ Stacks Market Three Monks and a Duck Yokai Izakaya Oji Seichi Praise Bottle Shop
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lululemon
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Canada
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Retail
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700 & Above Employee
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Brand Ambassador
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May 2019 - Present
Created, led, facilitated innovative activations and events to promote community engagement and optimize brand management. Co-directed and facilitated the inaugural corporate Vision and Goals experience for 150 special guests of the Canadian Olympic Committee and Canadian Paralympic Committee on behalf of lululemon that strengthened brand partnership and solidified brand identity Produced and hosted the first ever leadership development speaker series with Head Coaches from Toronto’s Major League sports teams for over 100 of Canada’s top coaches and trainers that resulted in new guest acquisitions and increased team sales Piloted the lululemon Membership Program as a lead ambassador and primary facilitator for digital events held for 8000 members across North America; sold out memberships and all Membership merchandise
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Cognitive Behaviour Therapy Nutritionist, Corporate Consultant
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Jan 2017 - Dec 2022
Led the field as the first Cognitive Behavior Therapy Nutritionist in Canada and invented a cutting-edge nutrition coaching methodology. Developed and launched globally scalable e-learning solution “JUMPSTART” - a self-led digital nutrition challenge that can be completed independently or in groups. Designed corporate leadership and people development programs as the Subject Matter Expert and education design consultant. Experienced with Adult Learning Principles, Instructional Design processes (ADDIE and Kern), Action-Mapping, and the Kirkpatrick Model. Worked with over 20 corporate clients on the development of local and global e-learning content in leadership development, mental health and nutrition for internal and external communities, including lululemon, Hansen College, E-dealer, VistaPay, WeWork Used custom program performance evaluation strategies, end-user feedback, metrics, and KPI’s to shape program design with core objectives, proficient in using xAPI and SCORM data. Project-managed program launches and end-to-end development of digital learning solutions. Designed, facilitated, and produced instructor-led training events and solutions, both digital and in-person. Proficient with project management software: Trello, Asana, Notion, Google Suite. Proficient with CRM software: ActiveCampaign, Mailchimp, Funnelytics. Transformed individual health with one-on-one client coaching and specialized in permanent cognitive behavioural improvements and long term habit changes.
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Adelaide Club
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Australia
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Spectator Sports
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1 - 100 Employee
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Director of Strength Lab
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Jul 2017 - Mar 2020
Managed and led 4 staff coaches to support various components of program expansion and operation. Created monthly class programming using progressive, up-to-date strength and conditioning principals and sports science research. Planned and promoted special occasion events and marketing events for membership. Optimized membership lifecycle and led the design and implementation of the Foundations on-ramp program. Received and strategically applied membership and executive feedback.
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Auxiliary CrossFit
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Canada
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Wellness and Fitness Services
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CrossFit Coach and In-house Nutritionist
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Jun 2013 - Jun 2019
Coached members of all levels complex CrossFit, gymnastics, and weightlifting movements helping them achieve personal fitness goal. Led the nutrition wellness pillar as go-to nutritionist for workshops, consultations, and competition training. Trained individual and small group clients in progressive, data-driven fitness and nutrition programs. Facilitated nutrition, gymnastics, and olympic weightlifting instructor-led training sessions in the form of seminars, clinics, series, and workshops.
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Educator
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Sep 2015 - Jul 2017
I occupied various in-store positions at the Toronto Eaton Centre store, including roles within the community pillar. I occupied various in-store positions at the Toronto Eaton Centre store, including roles within the community pillar.
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CrossFit YKV
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Canada
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1 - 100 Employee
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CrossFit Coach and In-house Nutritionist
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Apr 2016 - Jun 2017
Coached members of all levels complex CrossFit, gymnastics, and weightlifting movements helping them achieve personal fitness goal. Led the nutrition wellness pillar as go-to nutritionist for workshops, consultations, and competition training. Trained individual and small group clients in progressive, data-driven fitness and nutrition programs. Facilitated nutrition, gymnastics, and olympic weightlifting instructor-led training sessions in the form of seminars, clinics, series, and workshops.
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Education
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2012 - 2015
Toronto Metropolitan University
Bachelor of Applied Science (B.A.Sc.), Foods, Nutrition, and Related Services
Community
