Experience

Azazie, Inc.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Operations Manager

  • Apr 2022 - Present

  Responsible for European and Australian markets, focusing primarily on user growth, brand service operations, and increasing net profitability. Role Responsibilities: 1. Implemented brand localization and service optimization, including new market strategy and brand service policies. 2. Led user growth and brand exposure through social media management (Pinterest, TikTok), SEO content creation, and Google Ads. 3. Drove conversion rate optimization with local payment methods, optimized product listings, and enhanced push/EDM content. 4. Achieved cost optimization by reducing return rate and optimizing logistics system. Achievements: 1. Attained a remarkable 15-fold growth in monthly GMV, surpassing initial targets and fueling overall brand success. 2. Successfully launched an at-home try-on service with an exceptional transaction conversion rate of 48%+, adding an extra $170,000 in monthly revenue. 3. Boosted site conversion rate by 0.58% over 6 months through expert user experience enhancements. Show less