Experience

Def Jam Recordings

• United States
• Musicians
• 200 - 300 Employee

• Media Planner

  • Oct 2022 - Present



LashKandii

• Los Angeles, California, United States

• Co-Founder

  • Jul 2017 - Present

  Oversaw all e-Commerce operations, enhancing digital channels to increase ROI while directing the e-Commerce strategy Responsible for creating paid marketing strategies across all platforms (Facebook, Instagram, Google, YouTube, TikTok) testing different strategies and optimizing results for best ROI's and performance Monitored key trends, brands and competitors’ performance in all markets to aid in campaign strategizing Managed and established relationships with PR agencies and influencers, facilitating strategy development and day-to-day activity including content pitching, press placement, and overall campaign curation Show less



Homz products

• Chicago, Illinois

• Social Media Marketing Intern

  • May 2018 - Aug 2018

  Created all social media accounts for the company from scratch including Instagram, Facebook, and Pinterest accounts. Managed day to day publishing of posts and campaigns on all social media platforms Maximize engagement, impressions, and reach across all social media platforms resulting in over 100,000 new impressions monthly Provide guidance, and interpretation based on online marketing analytics for overall business decision making and planning Created all social media accounts for the company from scratch including Instagram, Facebook, and Pinterest accounts. Managed day to day publishing of posts and campaigns on all social media platforms Maximize engagement, impressions, and reach across all social media platforms resulting in over 100,000 new impressions monthly Provide guidance, and interpretation based on online marketing analytics for overall business decision making and planning