Experience

Betika.com

• Senior Product Manager

  • Dec 2020 - Present

  Senior Product Manager (East & West Africa) responsible for new market entry viability cases and blueprint for new markets for Betika. Spearheading product strategies in the 8 countries and supporting local marketing teams.

• Product Manager: Live, Virtuals & Casino

  • Sep 2019 - Dec 2020



Yum Deliveries Ltd

• Kenya
• Food and Beverage Services
• 1 - 100 Employee

• Marketing and Accounts Manager

  • Mar 2018 - Sep 2019

  Championed site analytics and testing to drive growth for ecommerce KPIs. Improved user engagement through detailed analytics and user testing. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion, reduced bounce rate, and improved user engagement. Engineered strategic site redesign to improve brand messaging, engage new users, and improve conversion. Grew branded and non-branded organic traffic through site optimization and PR/link- building campaigns. Managed SEO strategy and campaigns to grow user base and improve brand awareness. Show less



East African Breweries Ltd

• Trade Development Representative

  • Oct 2017 - Feb 2018

  •Analyze sales growth and opportunities in territory through internal data in order to create a monthly schedule and have a target based performance check list for all handlers.•Exceeded consistently daily, weekly, and monthly metrics working to be a consistent top performer in my company.•Generated and qualified prospective leads in order to build up our sales departments' pipeline.•Grew my market by 37% YTD, this being contributed by an increased performance from 56% JP compliance to 100%, as well as increased Spirits purchase from 47% to an average of 96% within the first 2 months compared to the same quarter previous year. •Increased recruitment from Illicit brews from 0.1% of our new consumers to 0.6%. This being attributed to the listing of new outlets and active selling Show less

• Assistant Brand Manager

  • Jan 2017 - Sep 2017

  International Premium Spirits | Johnnie Walker | Smirnoff | Baileys | •Implementing brand activities and ensuring they are enacted effectively, efficiently and in the light of brand purpose•Working with cross functional teams to align and deliver Brand aspirations in a timely manner. •Working with various internal and external teams (Commercial team, Brand Ambassadors, PR agencies etc) to gather competitive and consumer insights•Assisting with development and implementation (in conjunction with the digital manager) of a digital plan per assigned brand with focus on social media and content generation.•Spearheading the creative process together with the creative agencies for marketing campaigns within the assigned brand portfolio•Working with cross functional teams to align and deliver Brand aspirations in a timely manner Show less

• Marketing Intern

  • Oct 2016 - Dec 2016

  •Interacted with senior company executives in creating and implementing cross and up sell opportunities •Follow up on media associate companies running campaigns•Help in product launch set ups and supervise agency performance on events•Organized the Chrome Vodka awareness Campaign dubbed “Chrome with sauti solo street bash” which was successful with a record cumulative 2000 cases of chrome vodka being sold on the run. •Supervised the Johnnie Walker Keep walking campaign and the launch the out of town customized theme on the campaigns. •Supervised Johnnies Walker brand activation in all 6 divisions as per EABL Segmentation and implemented new ideas on brand clientele build up.•Over seeing radio ad voice script production for Johnnies Walker digital communications as well as selection of digital influencers. Show less



Madiba properties

• United Kingdom
• Real Estate

• Marketing Intern

  • Jul 2016 - Sep 2016

  •Handling social media platforms on behalf of the company; updates and responding to clients •Generate list of properties that are well matched with buyers' needs and financial resources. This was a new innovation to the company. This meant that the company would be able to optimize in resource allocation as well as have a strike rate that was attainable when it came to target achievement for the sales men •Advice clients on the appropriateness and market worth of the property with regard to their future settlement plans •Asses mortgage options to assist clients get financing at the best available rates with our partner banks Show less



Phoenix Aviation

• United Arab Emirates
• Airlines and Aviation
• 1 - 100 Employee

• Stores Intern

  • Jun 2016 - Aug 2016

  •Reported to the stores manager and aeronautical chief officer on progress of aircraft scheduled maintenance and parts acquisition •Made shipment follow ups with partner company Cessna and Boeing, on warranties and documentation of flight hours every part should run •Updating the company’s social media pages on upcoming deals and partnerships. •Initiated a project on causes of client dissatisfaction within the company in the course of service delivery and private plane executive experience for the executive clients •Lead the Management on having a Luxury network of elite clients who would require executive charter services as well as act as brand ambassadors for Phoenix in their corporate world. Show less