Experience

Blue Star Design

• United States
• Marketing Services
• 1 - 100 Employee

• Freelance Copywriter

  • Nov 2021 - Present

  Creating a variety of content for this Marketing Agency including blog posts, web copy, and reports/eBooks for clients in insurance, green packaging, and the nonprofit sectors. Creating a variety of content for this Marketing Agency including blog posts, web copy, and reports/eBooks for clients in insurance, green packaging, and the nonprofit sectors.



Freelance

• Chicago

• Content Writer & Digital Storyteller

  • Dec 2010 - Present

  Digital storyteller who drives growth by crafting compelling narratives in marketing communications for mission-driven companies and nonprofits. Inspires action by leveraging concrete data to speak to readers’ hopes and fears. Draws on design thinking to create user-driven experiences. Fosters meaningful conversations with both end-users and clients to build powerful relationships that stand the test of time. Eager to take on new projects in which I can utilize my expertise in storytelling, branding, and design thinking. Show less



Leaf Trade

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Copywriter

  • Dec 2020 - Jul 2021

  I write marketing collateral for Leaf Trade, an industry leader offering innovative solutions for buyers and sellers of Cannabis. My work includes case studies, video scripts, blog posts, articles, and some higher-level marketing strategy ideation. I write marketing collateral for Leaf Trade, an industry leader offering innovative solutions for buyers and sellers of Cannabis. My work includes case studies, video scripts, blog posts, articles, and some higher-level marketing strategy ideation.



MILLION DOLLAR ROUND TABLE OF THE NATL ASSN OF LIFE UNDERWRITERS

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Blog Contributor

  • Dec 2019 - May 2021

  High-performing blog posts on the topics of client relations, leadership, emotional intelligence, and communication. -One of my best-performing articles was featured in the May/June 2021 print edition of the MDRT magazine. High-performing blog posts on the topics of client relations, leadership, emotional intelligence, and communication. -One of my best-performing articles was featured in the May/June 2021 print edition of the MDRT magazine.



Gene Siskel Film Center

• Greater Chicago Area

• Assistant Technical Manager

  • Aug 2008 - Jul 2020

  -Oversaw the update of the 400 page+ operations manual. -Revised to help expedite the training process. -Created a style sheet to maintain clarity across future updates. -Created new documents to help corporate clients prepare for their multimedia events. -Developed suggestions for technical process improvements to optimize resources. -Maintained full-time employment while launching and managing successful business ventures in freelance writing and artisan food. -Oversaw the update of the 400 page+ operations manual. -Revised to help expedite the training process. -Created a style sheet to maintain clarity across future updates. -Created new documents to help corporate clients prepare for their multimedia events. -Developed suggestions for technical process improvements to optimize resources. -Maintained full-time employment while launching and managing successful business ventures in freelance writing and artisan food.



Mindful Baking

• Greater Chicago Area

• Business Development Manager/Marketing Strategist

  • Mar 2013 - Sep 2018

  -Increased gross sales from $10,000 per year, to over $250,000 per year. -Devised SWOT analysis to create and execute our business plan. -Devised effective marketing, sales, and other promotional initiatives. -Created reports and presentations detailing business development activities. -Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit. -Reached out to potential customers via telephone, email and in-person inquiries. -Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages. Show less



Tiffany Brooks Interiors

• Brand Strategist/ Content Writer

  • Mar 2014 - Mar 2016

  -Created a Brand Bible to guide a re-positioning effort. -Wrote and revised web content for the re-branded website, base on the Brand Bible. -Within a few months, website traffic increased by 4 times. -Continued working with Tiffany for the next two years, building upon the work I initially did with the Brand Bible. -Created a Brand Bible to guide a re-positioning effort. -Wrote and revised web content for the re-branded website, base on the Brand Bible. -Within a few months, website traffic increased by 4 times. -Continued working with Tiffany for the next two years, building upon the work I initially did with the Brand Bible.



DIY MFA

• Freelance Columnist

  • Oct 2014 - Aug 2015

  -Crafted a series of articles about marketing for aspiring authors. -Helped flesh out an overlooked topic on the publisher's platform. -Arranged and conducted interviews with individuals knowledgeable about each story's subject matter. -Assisted the editing team in the column layout. -Kept a detailed schedule of column deadlines. -Crafted a series of articles about marketing for aspiring authors. -Helped flesh out an overlooked topic on the publisher's platform. -Arranged and conducted interviews with individuals knowledgeable about each story's subject matter. -Assisted the editing team in the column layout. -Kept a detailed schedule of column deadlines.



McGraw Hill

• United States
• Education Administration Programs
• 700 & Above Employee

• Video Script Writer

  • Jan 2013 - Mar 2014

  -Wrote video scripts for a series of educational videos that serve as companion pieces for a McGraw Hill textbook about marketing -Crafted conversational narration to simplify dense textbook material for the short video format -Revision of the scripts based on the input of the videographer, director and producer. -Wrote video scripts for a series of educational videos that serve as companion pieces for a McGraw Hill textbook about marketing -Crafted conversational narration to simplify dense textbook material for the short video format -Revision of the scripts based on the input of the videographer, director and producer.



TBC The Rust Belt

• Greater Chicago Area

• Web Copywriter and Project Manager

  • 2012 - 2013

  -Consulted with members of a local Improv group to create a website that matched their unique style. -Worked with the web designer to craft copy to work with the graphic elements. -Created full-scope cost estimates for specific elements of the website project. -Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating and authentic approach. -Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content. Show less