Kent van Straalen

Marketing Specialist at LCPtracker, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Huntington Beach, California, United States, US
Languages
  • Dutch -

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5.0

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LinkedIn User

I worked very closely with Kent during his employment with HealthCare Resource Group and have experienced first hand the talents and experience he brings to the table. Kent is extremely organized and well maintained and is very much a valuable asset to any team setting. Always willing to teach or be taught and always open to suggestion. Kent's dedication and eagerness to progress very much shines through into his professional conduct making him a high-output employee with attention to detail.

Michelle Wang

I worked with Kent during my time as a Intern II - Human Resource at Mesa Consolidated Water District. Kent worked in a different department but we shared the same office. Kent was always willing to learn new things, not afraid to ask questions, and had great input and ideas. We worked closely together for several events held by Mesa. Kent was very thorough in his preparations for these events. He exercised great independent judgement and was able to work well in groups as well as individually. Kent would be a valuable asset to any team!

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Specialist
      • Apr 2022 - Present

      LCPtracker is a leading software solutions provider that helps project owners and construction companies navigate the complexities of Davis-Bacon and prevailing wage compliance on publicly funded construction projects. Our cloud-based solutions allow for the electronic management and tracking of certified payroll, construction site compliance, and workforce demographics. We help government agencies and contractors achieve their labor compliance goals, facilitate the enforcement of prevailing wages, and support workers in carving a path towards a brighter and more sustainable future. Numerous government agencies and prime contractors have already chosen LCPtracker for their certified payroll reporting and our software manages $180 Billion worth of construction projects across the nation. - Oversees email campaign execution via marketing automation platform, including maintaining lists, setting up email templates, testing landing pages, creating segmentation/automation rules, and conducting A/B tests. - Reports on and evaluates success of campaigns when completed, and based on assessment, provides recommendations on how to improve results. - Supports communication efforts directed towards clients and users, including feature updates, event invitations, and new product announcements. - Supports sales in their outreach by maintaining product and educational webinar calendar, dates on our website and pushing leads to their correct verticals. - Supports advertising and communication programs designed to promote products and/or generate brand awareness. - Attends conferences and events for our users to provide support as needed. Show less

Education

  • California State University-Long Beach
    Bachelors of Arts, Communication and Media Studies
    2008 - 2010

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