Kent Nicholas
Director of Customer Analytics at First Orion- Claim this Profile
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Bio
Seana Willis Blake
Kent is the first and last stop for mission-critical database work that includes scoring, manipulation, segmenting and selection. His team espouses the same high standards and tireless work ethic as their manager. 200% satisfaction!
Seana Willis Blake
Kent is the first and last stop for mission-critical database work that includes scoring, manipulation, segmenting and selection. His team espouses the same high standards and tireless work ethic as their manager. 200% satisfaction!
Seana Willis Blake
Kent is the first and last stop for mission-critical database work that includes scoring, manipulation, segmenting and selection. His team espouses the same high standards and tireless work ethic as their manager. 200% satisfaction!
Seana Willis Blake
Kent is the first and last stop for mission-critical database work that includes scoring, manipulation, segmenting and selection. His team espouses the same high standards and tireless work ethic as their manager. 200% satisfaction!
Experience
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First Orion
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United States
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Telecommunications
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300 - 400 Employee
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Director of Customer Analytics
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Nov 2021 - Present
• Enabled sales to grow a product from $500k annual revenue to $5MM in 18 months by building the infrastructure to provide data-driven narratives that define client ROI while working with business owners to ensure profitability of the solution• Manage Prospect and Client relationships for seamless evaluation to production of Branded Calling Solution• Provide consultation for existing clients to retain and grow relationships• Identify new value-add features and collaborate with Product and Engineering to enable new capabilities Show less
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Data Product Solution Architect
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Oct 2017 - Nov 2021
Moving our data products to the next level by optimizing current solutions with analytics and integration of new data sources.
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Acxiom
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United States
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Advertising Services
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700 & Above Employee
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Principal Solutions Architect
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Jul 2014 - Aug 2017
Designed and developed advanced recall capability for automotive industry. Solution consists of multiple input sources for enhanced entity resolution, and ability for effective communication to owners across multiple channels. In addition to supporting best communication strategy, the system also enables reporting from basic user queries to detail compliance analytics.
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Sr solution architect
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Jul 2012 - Jul 2014
responsible for the architecture of AOS analytic products where my role was to define requirements and interface between Product, Engineering & Analytics for enablement ofdata onboarding (big data capability)enhancement (k's of data attributes) and ML for determination of optimized segmentationcreate optimized audience extension/ retention strategies for the best contact strategycurate & present findings for client sales/ retention
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Sr manager applications and analytics
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2005 - Jul 2012
leading teams, building analytical data and process flows. sales growth & client retention by creating and delivering solutions
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Equitec
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Advertising Services
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1 - 100 Employee
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Director Applications
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2002 - 2005
Retail Analytics 2.0 - Customer, Product and Site location optimization. Purchased by Acxiom Retail Analytics 2.0 - Customer, Product and Site location optimization. Purchased by Acxiom
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Excite@Home
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Technology, Information and Internet
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1 - 100 Employee
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online/offline data analytics international
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2000 - 2002
online/ offline data integration, large data-mart deployment, international ops online/ offline data integration, large data-mart deployment, international ops
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MatchLogic
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Technology, Information and Internet
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data and analytics
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1997 - 1999
version 1.0 dmp/dsp analytics - multi-channel for auto and CPG clients. led teams, built solutions and was part of an amazing group of people that was probably 10 years ahead of its time. Match was purchased by Excite in 2000 version 1.0 dmp/dsp analytics - multi-channel for auto and CPG clients. led teams, built solutions and was part of an amazing group of people that was probably 10 years ahead of its time. Match was purchased by Excite in 2000
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National Demographics and Lifestyles
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Denver CO
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Programmer, Analyst, Leader
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1989 - 1997
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tape slinger, cable layer, machine fixer and programmer
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1982 - 1988
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Education
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University of Colorado at Denver
grad work, Economics -
Metropolitan State College of Denver
BS, Applied Mathematics -
Littleton Sr High