Experience

Oromo Digital Group Inc.

• Canada
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• President and CEO

  • Mar 2018 - Present

  Toronto, Canada Area and San Francisco Helping Pharmaceutical teams effectively reach their audience using digital platforms that make their communications stick WHY WE DO IT: We believe digital challenges the ordinary customer outreach and can transform the way you connect with your audience. HOW WE DO IT: We have a proprietary system that helps our customers select the “Right” types of digital platforms to stand out in a noisy crowd. We call this “DIGITAL WITH PURPOSE”. We reach out to health care providers… Show more Helping Pharmaceutical teams effectively reach their audience using digital platforms that make their communications stick WHY WE DO IT: We believe digital challenges the ordinary customer outreach and can transform the way you connect with your audience. HOW WE DO IT: We have a proprietary system that helps our customers select the “Right” types of digital platforms to stand out in a noisy crowd. We call this “DIGITAL WITH PURPOSE”. We reach out to health care providers, patients and caregivers that allow for a much more effective discussion about treatment. WHAT WE DO: We just happen to develop amazing digital platforms.We help pharmaceutical teams reach their audiences using digital in a very noisy healthcare environment. We help make these communications stick in the minds of their targets that offers a competitive advantage. ENTERPRISE BUSINESS SOLUTIONS: “Necessity is the mother of invention”. We have created key digital platforms to support better, more efficient internal communications for our customers. Come check out platforms that will make you look like a star. WHAT OTHERS SAY: "I had the chance to work with Oromo on several projects (apps, dashboards, videos, social media...). The quality of their work is of the highest grade, they are fast, provide a wide range of expertise and are cost efficient. I would strongly recommend Oromo." Damien Springuel International Business Leader - Genentech, US "The team has developed an approach for us to digitally reach more patients and more effectively engage with patients. This was done in a cost effective manner with measurable outcomes. As a result of their involvement, Oromo has identified other opportunities for us to better reach our objectives. Ken and his team have been a tremendous help to the brand." Matthew Lee Senior Product Manager - Allergan Canada WANT TO CHAT? Visit me at https://www.oromodigitalgroup.com/ or say hello at ken.stopay@oromodg.com 416 347 2502.

• President and CEO

  • Feb 2018 - Present

  Toronto, Canada Area



Exponential Exchange Group Inc

• Co-Founder and Managing Partner

  • Jan 2016 - Feb 2018

  Toronto, Canada Area Co-founded an agile marketing and strategy agency. Whether we are AOR or augmenting existing AORs, we help our clients connect the dots. With the exponential advancement of technology and the rapid pace of business today, it’s hard to understand how things are connected. That’s where we can help! Our passion is finding new ways to connect the dots and interpreting how to link it to your business to drive results. We have identified four streams of support to help you grow your… Show more Co-founded an agile marketing and strategy agency. Whether we are AOR or augmenting existing AORs, we help our clients connect the dots. With the exponential advancement of technology and the rapid pace of business today, it’s hard to understand how things are connected. That’s where we can help! Our passion is finding new ways to connect the dots and interpreting how to link it to your business to drive results. We have identified four streams of support to help you grow your business. Insights-Imagine knowing customer motivations and understanding emotional triggers. If you were armed with this information, imagine having a company showcase the most effective, easy way to use this information to solve your most difficult business challenges. Using teams of PhD sociologists, E2 can uncover these motivations and offer strategic direction. Planning- Armed with great customer insight but still unclear how it can help your business? That’s where planning comes in. Using simple, proven methodology E2 can help translate your customer and competitor insights into a clear strategy and actionable tactics. Need input from your key stakeholders or even patients? We have a program for that too. Engaging Tactics-"Show me an innovative idea." Have you ever been asked that? What if you had a solid answer? An answer that excited your leadership team. E2 has the answers. We are experts in outside-the-box thinking. From using augmented reality, social media plans, virtual reality, story telling videos to iBeacon technology, we can solve your business problem with insightful and innovative solutions. Measurement-Are you confident your marketing spend is driving your sales? Measuring ROI can be challenging and sometimes not even appropriate in healthcare. Our solutions link desired outcome to success metrics. We use simple control vs. experiment comparisons that give you the confidence your not wasting your money. Show less



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• Digital Strategy Lead

  • Nov 2012 - Jan 2016

  Mississauga Identify/Monitor what channel(s) key customers are using Understand the key strategic drivers/communications for each business unit Advise/consult key internal stakeholders on the most appropriate digital solution and/or alternative channels for their unique business situation/customer needs to aid them in building their business and driving performance. Establish processes to implement with brand teams Develop annual business plan for growth, implementation and development of… Show more Identify/Monitor what channel(s) key customers are using Understand the key strategic drivers/communications for each business unit Advise/consult key internal stakeholders on the most appropriate digital solution and/or alternative channels for their unique business situation/customer needs to aid them in building their business and driving performance. Establish processes to implement with brand teams Develop annual business plan for growth, implementation and development of digital and alternative channels for the organization, integrate alternative/digital marketing channels into annual brand planning process for appropriate brands Review/Monitor/Recommend internal resources Interface and participate on US and global teams to leverage e-marketing strategies, best practices and key learning’s through participation on Global committees. Identify appropriate business partners within the digital field Monitor trends in the evolving digital space Identify and implement e-marketing best practices within digital communities and ensure alignment with required regulations (health Canada, PAAB, advertising standards council) Show less



BANG ALBINO COMMUNICATIONS INC

• Managing Partner

  • Sep 1999 - Jun 2012

  Envisioned concept and founded Bang Albino Communications company, operating in Canada and throughout the U.S and Europe. Spear-headed successful strategic direction and product development initiatives within the pharmaceutical industry. Accountable for creating a corporate culture of leadership, innovation and teamwork, business planning, new product development, growth and performance (sales and P&L on all projects), brand/corporate strategy and positioning, marketing, digital media… Show more Envisioned concept and founded Bang Albino Communications company, operating in Canada and throughout the U.S and Europe. Spear-headed successful strategic direction and product development initiatives within the pharmaceutical industry. Accountable for creating a corporate culture of leadership, innovation and teamwork, business planning, new product development, growth and performance (sales and P&L on all projects), brand/corporate strategy and positioning, marketing, digital media, market research, and pricing strategies in a very competitive environment. Initiated and created innovative corporate products/solutions specific to client challenges and issues making Bang Albino a mainstay in the pharmaceutical industry Mentored project teams on effective project management and communication/presentation skills Streamlined processes to ensure efficient project completion and accountability Managed the hiring, training and performance management processes Mentored project teams to understand the different corporate cultures of our clients as well as the pharmaceutical marketing principles and 3rd party guidelines (i.e. Rx&D, PAAB) Responsible for developing and updating Standard Operating Procedures for projects especially within the Marketing and Learning & Development areas Developed internal processes for project management, expense system, sales system, financial system and leads/contacts program Project leader in digital and social media development for Bang Albino as well as for clients Show less



AstraZeneca

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Product Manager

  • Jun 1996 - Sep 1999

  Product responsibilities included: Pulmicort, Oxeze, Rhinocort Turbuhaler, Rhinocort 64ug with overall sales target of $150 million for the portfolio Responsible for positioning, strategy and new promotional campaigns which won an international marketing award for Pulmicort Responsible for the successful launch of Oxeze and anti generic strategy for Rhinocort 64ug Member of international marketing team for the pre-launch development and positioning of Symbicort Developed and… Show more Product responsibilities included: Pulmicort, Oxeze, Rhinocort Turbuhaler, Rhinocort 64ug with overall sales target of $150 million for the portfolio Responsible for positioning, strategy and new promotional campaigns which won an international marketing award for Pulmicort Responsible for the successful launch of Oxeze and anti generic strategy for Rhinocort 64ug Member of international marketing team for the pre-launch development and positioning of Symbicort Developed and presented business, marketing and motivational presentations to international management, upper management, sales management, and sales representatives Responsible for forecasting (sales and trade), budgeting and handling a promotional budget of $5 million Responsible for business planning, market reviews and competitive analysis Worked closely in integrated teams with market access, medical and regulatory to ensure the best possible access on formularies and within other key accounts Built strong relationships with key customers (traditional and non-traditional) and with patient/physician/advocacy associations Developed and maintained communication, training and motivational strategies with sales managers, sales training, sales representatives and other marketing groups Responsible for mentoring and developing Associate Brand Manager Show less



Sandoz

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales Representative

  • Feb 1994 - Jun 1996

  Selling key products in the Kitchener/Waterloo Area. Within the first year, was awarded Rep Of The Year. Left to pursue marketing opportunities within the Toronto Area.