Experience

Beyond Retail

• Sweden
• Technology, Information and Internet
• 1 - 100 Employee

• Head of E-Commerce Consulting

  • Sep 2022 - Present

  Stockholm, Stockholm County, Sweden

• Senior Manager E-Commerce

  • Oct 2021 - Sep 2022

  Stockholm, Stockholm County, Sweden As a Senior Manager at Beyond Retail I work as a consultant within E-Commerce and Marketing focused on strategic- and operational consulting. I work with clients of all sizes and industries to help them grow and meet their goals. Dedicated to always delivering value to our customers in every assignment and ensuring that we fulfil our deliveries. In addition to my own assignments, I also manage a team of consultants and responsible for their assignments. That responsibility includes… Show more As a Senior Manager at Beyond Retail I work as a consultant within E-Commerce and Marketing focused on strategic- and operational consulting. I work with clients of all sizes and industries to help them grow and meet their goals. Dedicated to always delivering value to our customers in every assignment and ensuring that we fulfil our deliveries. In addition to my own assignments, I also manage a team of consultants and responsible for their assignments. That responsibility includes meeting new customers and negotiating offers and / or extending ongoing assignments with existing customers as well as ensuring that we meet expectations and add value to their operations.

• Senior E-Commerce Consultant

  • Nov 2019 - Oct 2021

  Stockholm, Sweden Beyond Retail is a strategic consultant agency specialized in e-commerce. We work with several brands to make the best of their online channel – from strategy to implementation, on page-optimization, driving sales and recruiting. We offer services in the following areas: E-commerce Strategy, E-Commerce Management & E-commerce Recruiting.



ASSA ABLOY Global Solutions

• Sweden
• IT Services and IT Consulting
• 300 - 400 Employee

• Interim Global E-Commerce Manager

  • Sep 2023 - Present

  Stockholm, Stockholm County, Sweden



Orkla Health

• Norway
• Retail Health and Personal Care Products
• 100 - 200 Employee

• Interim E-Commerce Manager

  • Feb 2023 - Jun 2023

  Oslo, Norway



Happy Socks

• Sweden
• Retail Apparel and Fashion
• 100 - 200 Employee

• Interim Head of E-Commerce

  • Jan 2022 - Sep 2022

  Stockholm, Stockholm County, Sweden



Svea Solar

• Sweden
• Solar Electric Power Generation
• 400 - 500 Employee

• Interim Site Manager

  • Jul 2021 - Jan 2022

  Stockholm, Stockholm County, Sweden



By Malene Birger A/S

• Interim Head of E-Commerce

  • Jun 2021 - Nov 2021

  Copenhagen, Capital Region, Denmark



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Interim E-Commerce Project Manager

  • Feb 2021 - Sep 2021

  Stockholm, Stockholm County, Sweden



Klarna

• Sweden
• Software Development
• 700 & Above Employee

• E-Commerce Advisor

  • Apr 2021 - Jun 2021

  Stockholm, Stockholm County, Sweden E-Commerce Advisor in projects related to Klarna's Partner Success domain and challenging Partner Success Teams in their day-to-day work with merchants. Delivered a Business Development Playbook acting as an internal guide to E-Commerce for the whole GtM Partner Success domain. Providing a broad perspective of partner success and empowering everyone in the partner success teams to think this way beyond each individual persons’ competence lane. And to get a better commercial… Show more E-Commerce Advisor in projects related to Klarna's Partner Success domain and challenging Partner Success Teams in their day-to-day work with merchants. Delivered a Business Development Playbook acting as an internal guide to E-Commerce for the whole GtM Partner Success domain. Providing a broad perspective of partner success and empowering everyone in the partner success teams to think this way beyond each individual persons’ competence lane. And to get a better commercial understanding of what's on Klarna's partners minds, to be able to deliver value beyond being a smoooth payment provider, but being a growth partner instead. Show less



Steamery

• Sweden
• Retail Appliances, Electrical, and Electronic Equipment
• 1 - 100 Employee

• Interim Head of E-Commerce

  • Nov 2020 - Apr 2021

  Stockholm, Stockholm County, Sweden Overall responsible for the E-Commerce business, P&L, partners, technical backlog, traffic acquisition and retention and implementation of online strategy for DTC growth by own site as well as online marketplaces.



Matsmart - Motatos

• Food & Beverages
• 100 - 200 Employee

• Interim Head Of Digital

  • Jan 2020 - Aug 2020

  Stockholm County, Sweden



Stutterheim Raincoats

• Global E-Commerce Director

  • Jun 2018 - Oct 2019

  Stockholm, Sweden



GANT

• Sweden
• Retail Apparel and Fashion
• 700 & Above Employee

• EU E-Commerce Manager

  • Oct 2015 - Jun 2018

  Stockholm, Sweden

• E-Commerce Manager

  • Sep 2014 - Nov 2015

  Amersfoort Responsible for driving sales, increasing customers and achieving targets within the Netherlands, Belgium and Luxembourg. I work closely with key stakeholders in the Netherlands such as Marketing, Retail, Sales and the Global E-Commerce team in Sweden. In this role I report directly to the Managing Director. - Managing the e-commerce store P&L to meet sales and profit targets - Managing all aspects of digital marketing, within global guidelines. Engage with other digital marketing… Show more Responsible for driving sales, increasing customers and achieving targets within the Netherlands, Belgium and Luxembourg. I work closely with key stakeholders in the Netherlands such as Marketing, Retail, Sales and the Global E-Commerce team in Sweden. In this role I report directly to the Managing Director. - Managing the e-commerce store P&L to meet sales and profit targets - Managing all aspects of digital marketing, within global guidelines. Engage with other digital marketing channels where relevant, ensuring clear ROI targets are set - Setting email and online CRM strategy and grow email sales channel - Managing PPC agency to maximize ROI - Ensuring copy, content and descriptions are data rich and in keeping with brand - Ensuring a close working relationship with Head of Marketing & PR with joint sign off on major marketing and CRM decisions; making sure message is consistent across all channels - Adapting global content plan to meet local marketplace - Using Google Analytics to provide insight and drive recommendations - Setting local KPIs and drive continuous improvement in customer journey - Ensuring maximum conversion is achieved through strategy for customer journey - Working with Retail & Visual Merchandising teams to ensure a co-ordinated online and store approach - Ensuring 3rd party warehouse provides service agreed and ensuring peak periods are planned - Working with 3rd party Warehouse Manager to ensure E-Commerce customer service team provide service which is consistent with that provided in retail stores - Assisting Gant AB with local market expertise in E-Commerce - Keeping overall site look and feel clear and consistent - Reporting bugs and manage resolution with external agency - Making business cases for any additional functionality requirements - Preparing annual budgets and ensure adherence throughout the year - Creating online trading calendar to plan and action activity in a timely manner meeting deadlines, including seasonal launches

• Business Development Manager

  • Sep 2013 - Sep 2014

  Amersfoort Responsible for ecommerce and marketing of the GANT brand in the Benelux. Finding new customers and extract more value from current ones. Figuring out where new customers are and finding a way to reach them. Focus on omni-channel.

• Junior E-Commerce

  • Mar 2013 - Aug 2013

  Amersfoort Researching and exploring the possibilities of cross channel retail and supporting the eCommerce team.

• Sales Representative

  • Sep 2009 - Jul 2013

  Hilversum



Nieuwe Dingen Doen

• Creative Strategist

  • Jan 2012 - Jun 2012

  Utrecht Area, Netherlands Although there are many options available for web-based project management tools, not many of these options are tools well suited for use by companies dealing with creative projects. My challenge was to create a concept for a project management tool suited for use by creative companies. The goal was to create a concept upon which a full design for a gamified project management tool can be built.



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Junior Creative

  • Sep 2011 - Feb 2012

  Amsterdam Area, Netherlands Junior Creative at RAPP Amsterdam. RAPP is where brands live now. - copywriting and concepting. With a strong online focus. Brand Portfolio: Rabobank, Centraal Beheer Achmea, Ziggo, Bergman Clinics, Vrij Uit, KLM, Alfa Groep and Zilveren Kruis Achmea.



Hogeschool Utrecht

• Netherlands
• Higher Education
• 1 - 100 Employee

• Student Officer

  • Sep 2009 - Jan 2012

  Utrecht Area, Netherlands Supporting new students by creating a well-considered study choice.