Kenny Tong
Assistant Manager - Digital Marketing at Konew FinTech Corporation Limited- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Full professional proficiency
-
Mandarin Native or bilingual proficiency
-
Cantonese Native or bilingual proficiency
Topline Score
Bio
Winnie Siu
Kenny is motivated and high intelligent who is capable of handling demanding tasks. Kenny collaborates effectively with different teams. He is an excellent team player, generous to share his skills and knowledge with teammates.
Jason Ip
It is my pleasure to work with Kenny. He is conscientious person who devotes his time and energy to work.
Winnie Siu
Kenny is motivated and high intelligent who is capable of handling demanding tasks. Kenny collaborates effectively with different teams. He is an excellent team player, generous to share his skills and knowledge with teammates.
Jason Ip
It is my pleasure to work with Kenny. He is conscientious person who devotes his time and energy to work.
Winnie Siu
Kenny is motivated and high intelligent who is capable of handling demanding tasks. Kenny collaborates effectively with different teams. He is an excellent team player, generous to share his skills and knowledge with teammates.
Jason Ip
It is my pleasure to work with Kenny. He is conscientious person who devotes his time and energy to work.
Winnie Siu
Kenny is motivated and high intelligent who is capable of handling demanding tasks. Kenny collaborates effectively with different teams. He is an excellent team player, generous to share his skills and knowledge with teammates.
Jason Ip
It is my pleasure to work with Kenny. He is conscientious person who devotes his time and energy to work.
Credentials
-
Microsoft Certified: Azure Fundamentals
MicrosoftAug, 2022- Nov, 2024 -
Google Ads Essential Training
LinkedInMar, 2021- Nov, 2024 -
Learning Data Science: Understanding the Basics
LinkedInMar, 2021- Nov, 2024 -
Learning Google Data Studio for Marketers
LinkedInMar, 2021- Nov, 2024 -
Learning Google Tag Manager (2018)
LinkedInMar, 2021- Nov, 2024 -
Marketing Analytics: Setting and Measuring KPIs
LinkedInMar, 2021- Nov, 2024 -
Marketing: Conversion Rate Optimization
LinkedInMar, 2021- Nov, 2024 -
SEO for Social Media
LinkedInMar, 2021- Nov, 2024 -
SQL for Non-Programmers
LinkedInMar, 2021- Nov, 2024 -
Google AdWords Fundamentals
Google -
Google Ads Display Certification
Google -
Google Ads Mobile Certification
Google -
Google Ads Search Certification
Google -
Google Ads Video
Google -
Google Analytics Individual Qualification (IQ)
Google -
Google Shopping Certification
Google
Experience
-
Konew FinTech Corporation Limited
-
Hong Kong
-
Financial Services
-
1 - 100 Employee
-
Assistant Manager - Digital Marketing
-
Sep 2022 - Present
- Leading all digital marketing initiatives of loan services ．paid media (online acquisitaion focus), social media, app enhancement, website revamp and content development, SEO, omni-channel enhancement, marketing automation, data analysis, etc. - Leading all digital marketing initiatives of loan services ．paid media (online acquisitaion focus), social media, app enhancement, website revamp and content development, SEO, omni-channel enhancement, marketing automation, data analysis, etc.
-
-
-
HKT
-
Hong Kong
-
Technology, Information and Media
-
700 & Above Employee
-
Assistant Marketing Manager - Online Acquisition
-
May 2021 - Sep 2022
- Leading online media planning & buying with marketing mix strategy to acquire SME market (B2B) - Acting as the anchor of online awareness & acquisition campaigns to drive the sales of ICT solutions, fixed lines, POS, etc ．Over-achieving 2X of assigned sales revenue target YOY ．+ over 200% of core product sales from online channels YOY - Acting as the website content owner to create an effective customer journey from UX/UI prospective to drive conversions - Conducting qualitative analysis and providing insights to improve sales teams' hit rate - Driving cross-functional based WhatsApp Business API project to achieve marketing & CS automation - Owner of premium sourcing and management to improve customer satisfaction Show less
-
-
-
HKBN
-
Hong Kong
-
IT Services and IT Consulting
-
700 & Above Employee
-
Marketing Officer - Online Acquisition
-
Jun 2019 - Feb 2021
- Online Media planning in display and search campaigns via the use of programmatic networks and CPA channels with targeting strategy applied to acquire new subscriptions of home broadband and mobile services (B2C) ．double up sales ratio of online orders YOY - Designing customer conversion journey with data-driven insights by the use of marketing automation tools and data-management tools - Improving customer's conversion funnel by enhancing website's UX/UI - Online Media planning in display and search campaigns via the use of programmatic networks and CPA channels with targeting strategy applied to acquire new subscriptions of home broadband and mobile services (B2C) ．double up sales ratio of online orders YOY - Designing customer conversion journey with data-driven insights by the use of marketing automation tools and data-management tools - Improving customer's conversion funnel by enhancing website's UX/UI
-
-
-
HKBU School of Business
-
Hong Kong
-
Higher Education
-
1 - 100 Employee
-
Assistant Project Officer (Digital Focus)
-
May 2017 - May 2019
- Owner of the school's digital assets - website, e-newsletter and social media (FB, IG, LI, WB, WeChat) - Leading online promotion of international scholarships project with focus of lead generation ．over 50% lead increase in FY17/18 ; over 110% lead increase in FY18/19 ．campaign site production, social media advertising, SEM, email marketing, programmatic display ad, etc. - Supporting website development and enhancement initiatives - Owner of the school's digital assets - website, e-newsletter and social media (FB, IG, LI, WB, WeChat) - Leading online promotion of international scholarships project with focus of lead generation ．over 50% lead increase in FY17/18 ; over 110% lead increase in FY18/19 ．campaign site production, social media advertising, SEM, email marketing, programmatic display ad, etc. - Supporting website development and enhancement initiatives
-
-
-
EGL Tours Company Limited
-
Travel Arrangements
-
1 - 100 Employee
-
Marketing Executive (Digital)
-
Apr 2016 - Apr 2017
-
-
Assistant Marketing Executive (Digital)
-
Oct 2014 - Mar 2016
-
-
Education
-
2011 - 2014
The Hong Kong Polytechnic University
Bachelor of Business Administration - BBA, Marketing
Community
