Experience

Daimler Commercial Vehicles SEA

• Singapore
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• General Manager

  • Aug 2018 - Present



Thye Hua Kwan Moral Charities

• Singapore
• Non-profit Organizations
• 200 - 300 Employee

• Chief Executive Officer

  • Jul 2016 - Jul 2018



Continental Steel Pte. Ltd.

• General Manager

  • Jun 2010 - Dec 2015

  Achievements1. Increase of sales from: 66,000tons (2011) to 90,000tons (2013) 2. Secured the 2 largest contracts of supply in Continental's history: Marina South: 7,000tons (2012) and Jewel@Changi 7,500tons (2014)3. Consistent Profit levels that are 4 times the market leader 4. Transformed a family business, material supply only co. into a professional solutions based, value added co.5. Freed up to $10M in cash by reducing stocks using forecast6. Obtaining BizSafe Star and OHSAS18001 in 2years for Continental Steel and all its subsidiaries (from nothing)7. Innovative Business Concept 1: Started "Game Changer - Project Division" that enters into JV with customers to bid for projects from main contractors. Successes: Jurong & Yishun Hospitals, Jewel@Changi, Marina South, Sky Habitat and The Hillion8. Innovative Business Concept 2: Establishing the “Marine Division” that contributed 25% to sales revenues with superior margins due to unique product and services offered 9. Innovative Business Concept 3: Produced material under license of well-known producers 10. Developed strong partnership and relationships in JV with key customers11. Work closely with architects, consultants and main contractors to define specifications and requirements of building material 12. Experienced in bidding, negotiating and winning tenders as a sub-contractor13. Strong and proven leadership in structuring, managing and leading a JV consortium with partners, suppliers and customers to win major projects.14. Driving the business growth and profits for the region thru: New products, New distribution method, Partnership and Production: offer more value added services to the customer 15. Good contacts to steel dealers, distributors, suppliers, stockiest and producers16. Worked with govt depts (SCDF, LTA, NEA and JTC) to obtain permit to build a workers dormitory on the warehouse17. Close to industry sources: BCA, NTU/NUS & associations (SSSS & SIWMA)



High Tech Lubricants/Motul Asia-Pacific

• Chief Operating Officer

  • Jun 2007 - May 2010

  Achievements1. Raised annual turnover levels by 60% 2. Lead the company to a doubling of profits in 2008 and record profits despite the global economic downturn of 20093. Innovative Business Concept 1: Establishing OEM alliances with strategic auto makers by developing niche products for them enabling our regular products to be sold via the auto makers sales and service outlets in the region. Successes: NISMO (Nissan Racing), STI (Subaru Racing), Suzuki Marine and Borneo Motors (Toyota-Singapore) 4. Innovative Business Concept 2: M&A of a regional production plant in Vietnam enabling products to be made regionally at lower cost, faster delivery, reduce stocking/cashflow commitments of distributors, quicker reaction to market needs and more flexible product offer and production5. Innovative Business Concept 3: Successfully established a new division of industrial lubricants licensed by the principal, Baraldi6. Quadrupled the sales in China by opening of more rep. offices using a new distribution concept tailored for China7. Restructuring the sales focus of distributors and sales agencies8. Successful production re-location of Singapore to Vietnam9. Promoting innovation and the development of new value added business opportunities. (Spearheaded the China project, new logistic concept and industrial lubricants division)10. Shape, develop and implement business strategy and direction, financial and risk management plans to achieve the desired budgets and bottom line11. All aspects of the business including sales performance, marketing, product development, warehousing, logistic, production operations, customer service, business development, financial and working capital requirements



DaimlerChrysler SEA

• General Manager of Commercial Vehicles - Sales and Marketing

  • Jun 1996 - Jun 2007

  Achievements1. 40% increase in annual turnover (approx Euro200M)2. Maintain profits by turning the vehicles more “mainstream” 3. Developed the truck market in SEA to be the largest in Asia for DaimlerChrysler (larger than China, Japan and Oceania) 4. Maintained Mercedes-Benz vans as the market leader for European manufactured vans5. Winning public bus tenders in Vietnam, Thailand and Malaysia with re-introduced Mercedes-Benz buses in SEA with local made bodies, fittings and equipment6. Innovative Business Concept 1: Key Account Fleet Management –securing Global customer’s bulk purchases eg. Shell, Linfox, DHL, Fedex of vehicles via this regional office for distribution into the customer’s local operations7. Innovative Business Concept 2: Strategic Vehicle Body Constructor Management - forming alliances with regional key vehicle body constructors to secure tenders8. Innovative Business Concept 3: Integration with Mitsubishi FUSO: Became the first operation in DaimlerChrysler Worldwide to integrate Mitsubishi FUSO operation into DaimlerChrysler Malaysia Commercial Vehicle Operations. The integration resulted in more sales reach, more service and parts centers, wider product range and savings of operating costs by rationalizing shared services9. Innovative Business Concept 4: Complete Vehicle Offer by integrating industrial equipment (pumps, cranes, refrigeration equipment etc.) onto Mercedes-Benz trucks and vans chassis10. General Manager of Commercial Vehicles (SEA + Korea + Taiwan): Head of all commercial vehicles operations for Mercedes-Benz in the region with directly managed staff of 15pax, indirect staff across the region: 250pax11. Key responsibilities were: sales and marketing of vehicles, spare parts, aftersales service and strategic JV/M&A Projects12. Responsible for DaimlerChrysler's 4 assembly/manufacturing plants in Indonesia, Malaysia, Thailand and Vietnam



Dunlop Pacific (Australia)

• Production Manager (Industrial Foam and Fiber)

  • Feb 1994 - Jun 1996

  Achievements1. Started in the Sydney operations then posted to Dunlop's Malaysian operations as the production manager for 3 factories in the industrial foam and fibre division2. Re-structured the 3 Malaysian factories to enable it to handle a wider product offer, reduce waste, better transparency, efficiency and productivity (KANBAN, KAISEN and TQM) 3. Installed new machines, retrained all the staff to follow the new production requirements that focuses on quality, eliminating variations and waste4. Responsible for a total of 150pax staff and an annual purchase of raw material and operating expenses equivalent to US$16M p.a.



Mitsubishi Atomic Power Industries

• Plant Mechanical Engineer

  • Mar 1990 - Dec 1992

  CAD design of an atomic power plant. CAD design of an atomic power plant.