Experience

Beam Mobility

• Singapore
• Consumer Services
• 200 - 300 Employee

• Marketing Manager

  • Jan 2023 - Present

  > Managing the perception and awareness of Beam's brand in Korea > Managing a variety of marketing campaigns and own the implementation from ideation to execution, including experimentation with a variety of organic (non-paid) acquisition channels > Measuring and reporting on the performance/ROI of marketing campaigns > Managing the creation of all marketing materials in Korea > Procuring and manage external suppliers > Executing user research/surveys to help better understand Beam's customer base in Korea > Preparing and monitor the marketing budget on a quarterly and annual basis and allocate funds appropriately > Ownership of Beam's industry-leading safety program, Beam Safety Academy - coordinating events nationwide to build stronger awareness of responsible riding behavior Show less



JLR

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Retail Activation Manager

  • Jul 2022 - Sep 2022

  Retail Marketing ✔︎ Monitoring retailer’s marketing plan & execution and provide consultation to maximize retailer’s marketing performance ✔︎ Guide and support dealers to follow JLR brand CI and to meet the standard ✔︎ Improve efficiency and develop new concept of nationwide quarterly test drive event for retailers, ‘Land Rover Experience Week’ and ‘Jaguar Experience Week’ (2022 Q2 improved by 220% vs Q1) ✔︎ Retail marketing budget management with evaluation of each retailer for marketing budget support Show less



Dot Slash Dash

• South Korea
• Consumer Services
• 1 - 100 Employee

• Brand Marketing Manager

  • Jul 2021 - Jul 2022

  *Dot Slash Dash, is a new social network platform and hosting short-form video with durations from 5 seconds to 4 minutes. Dot Slash Dash is released in the Korea market in August 2021 for iOS and AOS. Brand Marketing ✔︎ Early stage brand concept development with brand film production UA Marketing & Performance Marketing ✔︎ Event based user attaining activities ✔︎ IG & FB focused ad operation ✔︎ Influencer Marketing & SEO through paid posting strategy Content Marketing ✔︎ Operation of paid user crew to obtaining differentiated contents ✔︎ Strategic operation of contents exposure based on keywords and seasonality ✔︎ Marketing Asset production leveraging User Generated Content Show less



Stellantis

• Netherlands
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Brand Marketing Manager of Jeep

  • Jan 2017 - Jul 2021

  Media Planning and Buying ✔︎ Planned traditional and digital media mix and executed successful marketing campaigns (The ranking of purchase intent of Jeep brand in the imported auto industry went up from 13th in 2018 to 6th in 2020) ✔︎ Achieved KPIs with improvements in lead generation and cost efficiency (Online lead generation increased by +34%, +18% in 2019 and 2020, respectively/Media cost efficiency improved by +10%,+18% in 2019 and 2020, respectively) ✔︎ Developed new AD product with Google, Youtube (Form Ads - 13 times increased lead generation on Youtube/The result was shared through the google auto trend report as the best practice) Digital & Content Marketing ✔︎ Prompt response to the COVID-19 pandemic, launched Untact Purchase Platform successfully generating 30% online leads of total leads (1st in the imported auto industry in Korea/Reported to Global CMO as the best practice) ✔︎ Leading project of launching Jeep Owners Membership Website ‘Jeep Wave’ (jeep-wave.co.kr) ✔︎ Developed viral content to support the new initiative of retail marketing, the off-road test drive (‘Extreme Test Drive’ on Youtube, https://bit.ly/3s5WHK7) ✔︎ Improved Brand Website Performance by updating UX and SEO(Google) with US team, resulting in being picked as the best practice in global region(2019) Event & Sponsorship ✔︎ Jeep Camp and New Car Launch Event (Assisted BTL Events by web content production based on USPs, conducting competitive & market survey, recruiting event venues and efficient media planning & execution) ✔︎ Managed Sponsorship of Juventus in Korea (Up-to-date sponsorship content update on website and managed Juventus tour in Korea by organizing offline & online customer event with legend players and providing vehicle support for Juventus team) Budget ✔︎ Strategically managed marketing budget by annually, quarterly and monthly through the constant monitoring reporting to APAC HQ *Awarded as an employee of the best performance in 2021 Show less



https://vimeo.com/miseen

• 대한민국 서울

• Videographer

  • Jun 2018 - Sep 2018

  Freelance Videographer @miseen(on Vimeo) ✔︎ Music Video/Commercial Film/Content Filming and Production Freelance Videographer @miseen(on Vimeo) ✔︎ Music Video/Commercial Film/Content Filming and Production