Kennon B.
Employer Branding Specialist at Lafayette Federal Credit Union- Claim this Profile
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Topline Score
Bio
Credentials
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Lead Generation: Social Media
LinkedInAug, 2022- Sep, 2024 -
Cert Prep: Adobe Certified Associate - Photoshop
LinkedInSep, 2019- Sep, 2024 -
Inbound Marketing Certified
HubSpotApr, 2020- Sep, 2024 -
Content Marketing
HubSpotOct, 2019- Sep, 2024
Experience
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Lafayette Federal Credit Union
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United States
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Banking
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1 - 100 Employee
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Employer Branding Specialist
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Jan 2023 - Present
Coordinate on-site meeting logistics, catering, suppliers, vendors, and branding for company events.Responsible for budgets and invoices for events.Oversaw all branded items; including design, copy, ordering, and managing inventory levels. Developed ads and marketing material for recruiting events and job listings. Organized volunteer coordination and management.
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HR Marketing Specialist
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Jun 2021 - Jan 2023
• Plan and implement recruitment marketing and employer branding strategy to attract high-quality applicants.• Plan, track, measure, and manage recruitment media campaigns and newsletters. • Manage company career site improvements and maintenance.
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Marketing Intern
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Jun 2020 - Jun 2021
• Assisted the marketing department in their advertising, promotional efforts, and daily administrative duties. • Aided in the development of social media marketing campaigns while monitoring and analyzing trends over several platforms. • Prepared promotional materials and presentations with detailed research which evaluated competitor marketing and digital content.
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Salisbury Super Pet
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United States
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Retail
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1 - 100 Employee
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Assistant Retail Manager/Social Media Manager
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Jun 2019 - Apr 2021
• Assisted Retail Store Manager in planning and implementing strategies to attract customers, including product placement, and designing posters and traditional ads. • Managed Social Media accounts for the company, oversaw content creation, and demonstrated excellent customer service over platforms. • Assisted Retail Store Manager in planning and implementing strategies to attract customers, including product placement, and designing posters and traditional ads. • Managed Social Media accounts for the company, oversaw content creation, and demonstrated excellent customer service over platforms.
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Rockville Swim and Fitness Center
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Administrative Aide
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Jun 2016 - Aug 2018
• Provided exceptional service to members, guests, visitors, and staff in person and over the phone. • Performed cash, credit, and check transactions regularly and accurately. • Assisted the Superintendent with the management of visitor logs and data collection. • Provided exceptional service to members, guests, visitors, and staff in person and over the phone. • Performed cash, credit, and check transactions regularly and accurately. • Assisted the Superintendent with the management of visitor logs and data collection.
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Education
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2017 - 2021
Salisbury University - Perdue School of Business
Bachelors of Science, Marketing/Marketing Management, General -
2015 - 2017
Salisbury University - Fulton School of Liberal Arts
Minor, Art/Art Studies, General
Community
