Kenneth Andre Masuhay

Head of Innovation Academy at bneXt
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Contact Information
us****@****om
(386) 825-5501
Location
Manila, National Capital Region, Philippines, PH
Languages
  • English Full professional proficiency
  • Filipino Native or bilingual proficiency
  • Spanish Elementary proficiency
  • German Elementary proficiency

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LinkedIn User

Thank you for the time you have spent together with us as part of the Bholdus team. I would like to extend my appreciation for the amazing work done by you to help grow our communities. You employed a wide range of skills in multiple disciplines, covering digital marketing, business development, community development, and project management. Your diligence, self-motivation and dedication to always take ownership in the work you do, is remarkable. In my time working with you, as your manager, I noticed your natural leadership qualities, and strong ability to multitask—the best word I can think of that describes you is "Hustler". You have a strong capacity to think out of the box and display a deep emotional intelligence when communicating with your peers. Thank you for your hard work, proactiveness, and for your spirit that always burns bright. I wish you the best in your future career and would be happy to recommend you ever need it.

Angelica Mariz De Guzman

Throughout my journey as a student leader, I have met many people who exceed my expectations as we share the same goal - serving our fellow students. But as I met Kenneth, my co-Executive Board member for two years, he did not only exceed my expectations, but also taught me that exceeding expectations also entails failures to grow as a student leader. As he became the Assistant Treasurer of UST Accountancy Student Council, he is a man of actions and principles. His perception towards every situation is always accompanied by objectivity and fairness. He taught our student council officers to be disciplined and compassionate at the same time. As his colleague in the student council, it would be an honor to recommend Kenneth as his personality, dedication, passion and character are beneficial in an organization.

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    Oct, 2021
    - Nov, 2024
  • Licensed Financial Advisor
    AIA
    Oct, 2021
    - Nov, 2024
  • Insurance Advisor Certification
    Insurance Institute For Asia and the Pacific, Incorporated (IIAP)
    Aug, 2021
    - Nov, 2024

Experience

    • Philippines
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Innovation Academy
      • Sep 2022 - Present

      • Manages the whole Innovation Academy team, spearheading our mission of becoming the premier education partner of every Tech professionals and enterprises. • Leads the end to end growth of the learning solution vertical.

    • Management Trainee
      • May 2022 - Sep 2022

      • Specializes in building ground-up end to end solutions for SAP, Microsoft, CISCO, and the entire education vertical.

    • Assistant Manager
      • Dec 2016 - Present

      • Supervised employees during day-to-day task. Monitor and evaluate performance and facilitate activities to promote company culture. (Outings, Outreaches, and Incentives) • Oversaw the marketing and logistics function of the company. • Organized and implemented marketing strategies to boost sales and branding. Launched 9 projects which boosted sales by 200%.• Assisted the manager in all her functions.

    • Sales And Marketing Associate
      • Jan 2013 - Dec 2016

      • Demonstrated products and services to customers and answered customer calls. Rendered services to 100+ customers from different places in the country. • Orchestrated marketing campaigns which includes direct, in-store, SMS and social media marketing. • Redesigned the company logo and spearheaded the launch of the company calling cards to promote company branding.

    • Bookkeeper
      • Jan 2011 - Dec 2012

      • Recorded business transactions and financial data into the general ledger of the company. • Safekeep the financial records of the business

    • Logistics Assistant
      • Jan 2010 - Dec 2010

      • Organized the storage and distribution of the products of the company.• Assisted the property custodian in managing the assets of the firm.• Performed weekly inventory audits.

    • Philippines
    • Food and Beverage Services
    • 100 - 200 Employee
    • Commercial Operations Intern Lead
      • Jan 2022 - May 2022

      • Led a team of 5 commercial interns to manage the 20-plus brand portfolio of the growing startup. • Led a team of 5 commercial interns to manage the 20-plus brand portfolio of the growing startup.

    • United States
    • Information Services
    • 700 & Above Employee
    • Analytics and Insights Intern
      • Jan 2022 - Apr 2022

    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jan 2022 - Mar 2022

      • Facilitated community management in one of the biggest shoe brand in the world. Helping address more than 10 real time concerns and provided solutions ranging from refund, exchange, promotions, and more. • Help handle the Instagram page of Starbucks Ready to Drink brand and created analytical reports to present performance, test metrics, and suggest improvements. • Facilitated community management in one of the biggest shoe brand in the world. Helping address more than 10 real time concerns and provided solutions ranging from refund, exchange, promotions, and more. • Help handle the Instagram page of Starbucks Ready to Drink brand and created analytical reports to present performance, test metrics, and suggest improvements.

    • Singapore
    • Technology, Information and Internet
    • 700 & Above Employee
    • Shopee Xpress Expansion Intern
      • Oct 2021 - Mar 2022

    • Philippines
    • Photography
    • 1 - 100 Employee
    • Assistant Marketing Manager
      • Jan 2022 - Jan 2022

      • Proposed a marketing campaign for the launch of two brands. (Next by Metrophoto and Metrophoto for brands) • Administered content creation for the launch of Next by Metrophoto and Metrophoto for brands. • Handled the LinkedIn page of the company and corresponded to emails and messages. • Proposed a marketing campaign for the launch of two brands. (Next by Metrophoto and Metrophoto for brands) • Administered content creation for the launch of Next by Metrophoto and Metrophoto for brands. • Handled the LinkedIn page of the company and corresponded to emails and messages.

    • Singapore
    • Financial Services
    • 1 - 100 Employee
    • Community Specialist
      • Oct 2021 - Dec 2021

      • Tasked on business to business marketing and the external promotions of the growing startup. Reached out to agencies, Facebook communities, and crypto groups. • Helped manage the Facebook group and spearheaded a project which aims to raise financial literacy of cryptocurrency in the country.• Tracked external KPI's and worked on the expansion of the company in China

    • Digital Marketing Intern
      • Sep 2021 - Oct 2021

      • Helped manage the telegram channel of the startup and facilitated community and KOL management. • Reached out to KOLs or Influencers and media organizations for potential partnership and endorsement. • Prepared Due Diligence report of prospects and developed digital marketing strategies and content.

    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Sales and Marketing Management Trainee
      • Sep 2021 - Dec 2021

      The MarkProf Bootcamp is a prestigious training program where 25 of the most promising college students from diverse backgrounds undergo extensive and rigorous training in marketing and sales while being mentored by the country’s most renowned marketing practitioners and industry experts. The MarkProf Bootcamp is a prestigious training program where 25 of the most promising college students from diverse backgrounds undergo extensive and rigorous training in marketing and sales while being mentored by the country’s most renowned marketing practitioners and industry experts.

    • Philippines
    • Real Estate
    • 300 - 400 Employee
    • Corporate Planning and Strategy Intern
      • Aug 2021 - Dec 2021

      • Concurrent role: Billings and Collections Intern • Prepared 10 plus budget templates and consolidated 10 plus budget reports for all the departments of the company. • Conducted Inventory Mapping on the three North Luzon projects of the company with 2000 plus house and lot units. • Administered financial modeling to build an abstract representation of the income and expenses of 10 plus projects and their respective enclaves. • Concurrent role: Billings and Collections Intern • Prepared 10 plus budget templates and consolidated 10 plus budget reports for all the departments of the company. • Conducted Inventory Mapping on the three North Luzon projects of the company with 2000 plus house and lot units. • Administered financial modeling to build an abstract representation of the income and expenses of 10 plus projects and their respective enclaves.

    • Philippines
    • Research Services
    • 1 - 100 Employee
    • Management Trainee
      • Jun 2021 - Dec 2021

      • A premiere 6 month leadership program where I undergone training in all the key APPs (Activities, Projects & Programs) of the Foundation and received professional mentorship from corporate leaders and entrepreneurs. • Accomplished work, and acquired knowledge and skills, related to the three key principles of Universitas, namely, Competence, solid Character, and well-formed Conscience measured through the following: Capacity Building, Research & Communication, and Compassion (Social Welfare & Outreach). • Proposed a non profit fundraising project to the board of officers dedicated to raising funds to help the frontliners of the nation which receive high remarks and recommendation for implementation. Show less

    • United States
    • Internet News
    • 100 - 200 Employee
    • Social Media Marketing Team Lead
      • Aug 2021 - Oct 2021

      • Managed a team of 4-5 Interns to conduct the daily operations of the twitter page of the company. Planned and executed marketing campaigns and launched 4 which boosted the overall engagement, impression, and growth of the Twitter channel. • Supported other media channels operation and conducted quality assurance on the site, application and channels. • Monitored analytic reports and attended local and international meeting to represent team Philippines.

    • Social Media Marketing Intern
      • Jun 2021 - Aug 2021

      • Conducted social media marketing campaigns to boost the overall post engagement and reach of the international news company.• Created social media contents for Twitter, Instagram, and Facebook on daily basis. Published 150 plus news articles, facilitated minutes of the meetings, and received the Oigetit Special Intern of the week award. • Monitored analytics to identify viable ideas, trends, and growth patterns.

    • Social Media and Growth Intern
      • Aug 2021 - Sep 2021

      • Tasked on audience engagement and community management to grow the organization's following and brand. • Troubleshoot user needs and issues. • Devised Content Creation strategies to improve social media presence. • Facilitates local to global partnership proposals. • Tasked on audience engagement and community management to grow the organization's following and brand. • Troubleshoot user needs and issues. • Devised Content Creation strategies to improve social media presence. • Facilitates local to global partnership proposals.

    • Philippines
    • E-Learning Providers
    • 1 - 100 Employee
    • Sales Officer
      • Jun 2021 - Jul 2021

      • Led a team of 5 sales representative to meet the sales quota. Arranged plans and assigned delegations to effectively fulfill marketing strategies, lead generation, brand growth, and client conversion on a weekly basis. • Conducted direct marketing to generate new leads and sales to 6 universities and 11 organizations through SMS and Email marketing. • Performed cost-benefit analysis for prospective clients and advised leads on appropriate purchase options. • Supervised and trained the Kippap sales team on different marketing strategies and prepared weekly progress reports to summarize work output. Show less

    • Assistant Treasurer
      • Apr 2019 - May 2021

      • Led a team of 5-11 officers to establish 20+ projects ranging from seminars, financial literacy boot camps, trainings, systems, a pageant, workshops, tournaments, community groups and other events geared in forming the holistic development of the students we served. • Managed and prepared the organization’s funds alongside the Treasurer. Created reports for consolidation, evaluation and data visualizations.• Created opportunities to increase it via fundraising and sponsorships. Able to raise 20% more than expected return. • Tasked in record keeping of the income and expenses of the council. Administered a new matrix to safeguard the records by adding another step in the verification process. • Property Custodian of the Council. Establish new inventory system and policies which improve work efficiency and expedited the feedback process by 100%. Show less

    • First Year Batch Representative
      • Aug 2018 - Mar 2019

      • Represented the first-year batch (900 plus students) and created a matrix for their concerns which expedited the feedback process by 50%.• Managed the social media accounts of the council and disseminated timely information through SMS, Room to Room, Social Media Postings, events and prints through the college bulletin board and corkboards.

    • United States
    • International Affairs
    • 400 - 500 Employee
    • Campus Ambassador
      • Feb 2021 - Mar 2021

      • Represented International Model United Nations publicly in different universities, communities and support groups. • Developed proposals, conducted marketing campaigns, business development and fulfilled the day-to-day workings of a prestigious organization which operates internationally. • Interacted with partners and delegates across the world and contribute towards the accomplishment of the institution’s mission and vision. • Represented International Model United Nations publicly in different universities, communities and support groups. • Developed proposals, conducted marketing campaigns, business development and fulfilled the day-to-day workings of a prestigious organization which operates internationally. • Interacted with partners and delegates across the world and contribute towards the accomplishment of the institution’s mission and vision.

    • Philippines
    • Banking
    • 700 & Above Employee
    • Management Intern
      • Jan 2018 - Apr 2018

      • Mentored on inventory management, loans, accounts receivable, accounts payable, customer service, and client relationship. • Assisted in asset management and spearheaded Inventory recounts and audits. • Analyzed data to make informed suggestions and recommendations. • Recorded 50 plus transactions and updated inventories for validation. • Organized 50 plus loan documents to improve collection efficiency. • Mentored on inventory management, loans, accounts receivable, accounts payable, customer service, and client relationship. • Assisted in asset management and spearheaded Inventory recounts and audits. • Analyzed data to make informed suggestions and recommendations. • Recorded 50 plus transactions and updated inventories for validation. • Organized 50 plus loan documents to improve collection efficiency.

Education

  • University of Santo Tomas - Alfredo M. Velayo College of Accountancy
    Bachelor's degree, Accounting and Business/Management
    2018 - 2021
  • Ateneo de Naga University
    High School Diploma, Accounting and Business/Management
    2011 - 2018

Community

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