Kenneth Freichmann
Senior Digital Marketer at Bata Industrials- Claim this Profile
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Dutch Native or bilingual proficiency
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English Full professional proficiency
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Korean Elementary proficiency
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German Limited working proficiency
Topline Score
Bio
Benjamin M. Latsko ⌐◨-◨
I experienced Kenneth as a forward thinking strategist and valued team member. His experience, communication skills and humble approach to solve problems set the foundation for everyone he engaged with to sustainably exceed expectations in a digital environment. He is highly driven by passion and ambition to solve problems, improve the status quo and create the new. It was my pleasure working with Kenneth and I am sure our paths will cross again very soon.
Lea Vatthauer
Going into my new role, it was important to me to work for a manager who was eager to share his knowledge but also allow me to develop and drive my own projects. Kenneth exceeded my expectations: Instead of just sharing his extensive experience, he listens carefully before giving advise in order to maintain an engaging dialogue on eye level. Providing constructive and honest feedback and finding the right words for it always made me feel appreciated and excited to come to work. This kind of skill set makes him, in my opinion, an irreplaceable team member everyone would benefit from having.
Benjamin M. Latsko ⌐◨-◨
I experienced Kenneth as a forward thinking strategist and valued team member. His experience, communication skills and humble approach to solve problems set the foundation for everyone he engaged with to sustainably exceed expectations in a digital environment. He is highly driven by passion and ambition to solve problems, improve the status quo and create the new. It was my pleasure working with Kenneth and I am sure our paths will cross again very soon.
Lea Vatthauer
Going into my new role, it was important to me to work for a manager who was eager to share his knowledge but also allow me to develop and drive my own projects. Kenneth exceeded my expectations: Instead of just sharing his extensive experience, he listens carefully before giving advise in order to maintain an engaging dialogue on eye level. Providing constructive and honest feedback and finding the right words for it always made me feel appreciated and excited to come to work. This kind of skill set makes him, in my opinion, an irreplaceable team member everyone would benefit from having.
Benjamin M. Latsko ⌐◨-◨
I experienced Kenneth as a forward thinking strategist and valued team member. His experience, communication skills and humble approach to solve problems set the foundation for everyone he engaged with to sustainably exceed expectations in a digital environment. He is highly driven by passion and ambition to solve problems, improve the status quo and create the new. It was my pleasure working with Kenneth and I am sure our paths will cross again very soon.
Lea Vatthauer
Going into my new role, it was important to me to work for a manager who was eager to share his knowledge but also allow me to develop and drive my own projects. Kenneth exceeded my expectations: Instead of just sharing his extensive experience, he listens carefully before giving advise in order to maintain an engaging dialogue on eye level. Providing constructive and honest feedback and finding the right words for it always made me feel appreciated and excited to come to work. This kind of skill set makes him, in my opinion, an irreplaceable team member everyone would benefit from having.
Benjamin M. Latsko ⌐◨-◨
I experienced Kenneth as a forward thinking strategist and valued team member. His experience, communication skills and humble approach to solve problems set the foundation for everyone he engaged with to sustainably exceed expectations in a digital environment. He is highly driven by passion and ambition to solve problems, improve the status quo and create the new. It was my pleasure working with Kenneth and I am sure our paths will cross again very soon.
Lea Vatthauer
Going into my new role, it was important to me to work for a manager who was eager to share his knowledge but also allow me to develop and drive my own projects. Kenneth exceeded my expectations: Instead of just sharing his extensive experience, he listens carefully before giving advise in order to maintain an engaging dialogue on eye level. Providing constructive and honest feedback and finding the right words for it always made me feel appreciated and excited to come to work. This kind of skill set makes him, in my opinion, an irreplaceable team member everyone would benefit from having.
Credentials
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Foundations in Design Thinking
IDEO UDec, 2019- Nov, 2024 -
Google Analytics 4 Certification
SkillshopJun, 2023- Nov, 2024 -
CELTA - Cambridge Certificate in English Language Teaching to Adults
British Language Training Centre, Amsterdam
Experience
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Bata Industrials
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Netherlands
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Retail Apparel and Fashion
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1 - 100 Employee
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Senior Digital Marketer
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Jan 2021 - Present
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Volunteer Digital Marketing Strategist for local businesses // Repacking my intellectual suitcase
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Oct 2019 - Nov 2020
Volunteer Digital Marketing Strategist for local businesses to help them weather the storm that was 2020, predominantly for: - Hotspot Central Gastrohome Leiden Repacking my intellectual suitcase, acquiring new skill sets, and getting deeper hands-on experience with various tools and platforms: - Design Thinking - Adobe XD - Google Analytics - Social Media advertising Volunteer Digital Marketing Strategist for local businesses to help them weather the storm that was 2020, predominantly for: - Hotspot Central Gastrohome Leiden Repacking my intellectual suitcase, acquiring new skill sets, and getting deeper hands-on experience with various tools and platforms: - Design Thinking - Adobe XD - Google Analytics - Social Media advertising
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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Senior Manager Digital Experience
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Apr 2018 - Oct 2019
Team lead of Digital Activation Running, under Digital Growth. Accountable for production, on-time launch, and continuous optimisation of global Running and Sustainability product launch campaigns, brand communications, and user journeys across the digital ecosystem.Highlights:• “Boost”, key brand campaign of FW19• Product Ownership for Sustainability Hub on .comKey responsibilities:• Plan seasonal capacity and project allocation for team Digital Activation Running• Align brand and commercial objectives, KPIs, and targets among stakeholders• Brief and manage external creative agencies and digital production agencies• Manage project budgets• Manage project stakeholders across Strategy, UX, SEO, CRM, Social, Content Management, Analytics, Localizations, QA, and all Country Management teams• Oversee creation and implementation of campaigns covering five phases of comms: awareness creation, lead generation, launch, sales growth, and loyalty retainment• Oversee continuous optimisation of engagement and conversion rates across user journey, from off-site to on-site, based on analytics data, A/B-tests, and qualitative usability testing• Create and maintain internal wikis on all aspects of production and activation per digital brand and product launch initiative• People management of 1 direct report Show less
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Digital Experience Manager
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Apr 2015 - Mar 2018
Responsible for the production and on-time launch of brand campaigns for Sustainability and Innovation; and global product launch campaigns and web-based apps for various business unitsHighlights:• http://www.adidas.com/parley• https://www.adidas.com/speedfactory• http://www.adidas.com/futurecraftKey responsibilities:• Manage UX, designers, developers (front- and back-end), and web application service teams in production and delivery of web-based apps• Manage stakeholders across brand comms, UX, SEO, content management, analytics, localizations, QA, and market activation• Key business partner for Olapic 3rd party app integration in technical, operational, and business processes Show less
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Digital Content Manager
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Jul 2012 - Apr 2015
Content manager for adidas.com and its 50+ local market instancesKey Responsibilities:• Create and publish template-based content to meet product launch dates• Consult on User Experience of template-based solutions to business owners• Provide and validate requirements to Product Owners for continuous improvements to CMS and its third-party integrations (e.g. translations management tool)
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Sid Lee
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Canada
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Advertising Services
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400 - 500 Employee
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Digital Production Coordinator
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May 2012 - Sep 2012
Project management for the creation of templated content and custom-built lookbooks on adidas.com Project management for the creation of templated content and custom-built lookbooks on adidas.com
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The Yellowist
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Maastricht Area, Netherlands
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Freelance Copywriter
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Jan 2009 - Apr 2012
Freelance copywriter, primarily in corporate social responsibility and hospitality Freelance copywriter, primarily in corporate social responsibility and hospitality
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Media Republic
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Netherlands
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Advertising Services
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1 - 100 Employee
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Film & Video Production, Graduation internship
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Jan 2008 - Sep 2008
Produced videos for animated banners (online display advertising) for KPN and Axe (Unilever) Co-produced two short films for the 13th Street's Shocking Shorts competition in 2008 Produced videos for animated banners (online display advertising) for KPN and Axe (Unilever) Co-produced two short films for the 13th Street's Shocking Shorts competition in 2008
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Education
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2005 - 2008
NHTV Breda University of Applied Sciences
BBA, International Media & Entertainment Management -
1996 - 2002
Euro College
Pre-University College (VWO), Mathematics, Physics, Chemistry
Community
