Experience

Sliide

• United Kingdom
• Telecommunications
• 1 - 100 Employee

• Product

  • Sep 2023 - Present



Facebook

• Software Development
• 700 & Above Employee

• Product Manager

  • Apr 2021 - Sep 2023

  -Manage Facebook/Instagram Shops landing pages and led the team to beat product-attributed transaction goals by +10% in my first 6-months on the team. -Led a brand new team to create a strategy to define and implement a price intelligence platform for Meta Shops -Manage Facebook/Instagram Shops landing pages and led the team to beat product-attributed transaction goals by +10% in my first 6-months on the team. -Led a brand new team to create a strategy to define and implement a price intelligence platform for Meta Shops



Google

• United States
• Software Development
• 700 & Above Employee

• Sr. Product Manager

  • Sep 2019 - Apr 2021

  -Managed all merchant performance ranking tools for Google Shopping. -Launched a predictive delivery model that reduced Google Shopping estimated delivery dates by an average of 2 days and drove a 4.5% increase in shopping GMV. -Created a tool to alert merchants of potential errors with orders, resulting in a 20% reduction in buyer complaints. -Managed all merchant performance ranking tools for Google Shopping. -Launched a predictive delivery model that reduced Google Shopping estimated delivery dates by an average of 2 days and drove a 4.5% increase in shopping GMV. -Created a tool to alert merchants of potential errors with orders, resulting in a 20% reduction in buyer complaints.



LuckaBox Logistics AG

• Switzerland
• Transportation, Logistics and Storage
• 1 - 100 Employee

• Chief Technology Officer

  • Apr 2019 - Sep 2019

  -Managed the technology strategy and employees for Luckabox.com and Sweeep e-mobility Solutions. -Led team to create and launch a B2B logistics app in 2 months, that was adopted by 250+ contractors in 5 countries. -Managed the technology strategy and employees for Luckabox.com and Sweeep e-mobility Solutions. -Led team to create and launch a B2B logistics app in 2 months, that was adopted by 250+ contractors in 5 countries.



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Head of Product and Engineering - Business to Business

  • Jan 2018 - Apr 2019

  - Manage a +25 person team of product developers, product managers, UX/UI Designers, and QA Engineers - Launched and maintain a global, stand-alone B2B marketplace, and beat GMV goals by +20% in the first quarter.

• Sr. Product Manager - Verticals

  • Aug 2014 - Dec 2017

  - Managed a $1B+ product portfolio including gift cards, warranties, digital items, tire installation & add-on services. - Team lead for the grand prize winning team in eBay’s annual Hackweek(2017) and the annual Inventors Competition(2017), resulting in eBay filing 2 patent applications on the ideas. - Managed the site and mobile experience for the global Daily Deals programs, a $2B portfolio across 15 countries. - Won the eBay Hero Award – the TOP award given to 20 employees each… Show more - Managed a $1B+ product portfolio including gift cards, warranties, digital items, tire installation & add-on services. - Team lead for the grand prize winning team in eBay’s annual Hackweek(2017) and the annual Inventors Competition(2017), resulting in eBay filing 2 patent applications on the ideas. - Managed the site and mobile experience for the global Daily Deals programs, a $2B portfolio across 15 countries. - Won the eBay Hero Award – the TOP award given to 20 employees each year based on peer nominations and SVP voting. - Piloted tire installation and vehicle repair add-on services for eBay Motors - Parts & Accessories.

• Sr. Product Manager - eBay Local

  • Aug 2013 - Aug 2014

  - Created a shopping experience for local inventory powered by 1-hour delivery and real time inventory integration with local retailers.

• Global Product Manager

  • Jan 2011 - Jul 2013

  - Drove the global strategy, vision, concept and execution for the buyer experience of searching for Fashion on eBay. - Ran 30+ A/B tests each year to drive product optimization and launch decisions, resulting in $200M measurable GMV increase in a single year. - Led the largest category restructuring and inventory reclassification in the history of eBay.



Crookston SEO

• Provo, Utah Area

• Founder

  • Jan 2010 - Dec 2010

  - Directed 5 websites that achieved #1 page rank on Google for keywords with 15,000-100,000 exact search volume per month. - Created an e-commerce company for gluten-free products and conducted on/off site optimization, PPC and social media campaigns. - Hired and managed a virtual team based out of the Philippines and Pakistan. - Provided SEO consulting including: metadata, keyword density and conversation rate optimization, link building and local search. - Directed 5 websites that achieved #1 page rank on Google for keywords with 15,000-100,000 exact search volume per month. - Created an e-commerce company for gluten-free products and conducted on/off site optimization, PPC and social media campaigns. - Hired and managed a virtual team based out of the Philippines and Pakistan. - Provided SEO consulting including: metadata, keyword density and conversation rate optimization, link building and local search.



National Stringer

• Photographer

  • Jun 2003 - Dec 2010

  • Contracted with: Associated Press (AP), The New York Times, Sports Illustrated, USA Today, New York Post, Getty Images, Reuters, Bloomberg News, Major League Soccer, L.A. Times, European Press Agency, The Seattle Times. • Additionally published in People Magazine, US Weekly, and separate major newspapers in all 50 states and over 25 countries. • Online publications include the home page of MSNBC.com, CBSNews.com, ESPN.com, ABCnews.com, and MTV.com. • Contracted with: Associated Press (AP), The New York Times, Sports Illustrated, USA Today, New York Post, Getty Images, Reuters, Bloomberg News, Major League Soccer, L.A. Times, European Press Agency, The Seattle Times. • Additionally published in People Magazine, US Weekly, and separate major newspapers in all 50 states and over 25 countries. • Online publications include the home page of MSNBC.com, CBSNews.com, ESPN.com, ABCnews.com, and MTV.com.



Novell

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Customer Marketing Analyst

  • Jun 2010 - Aug 2010

  • Created a quality control tracking system and trained a 4-person customer support team on implementing and using the new process. • Created training reports comparing customer behavior differences in America, Europe and Asia based on analysis of service requests. • Developed customer-focused product positioning materials for a team of over 45 customer support engineers. • Created a quality control tracking system and trained a 4-person customer support team on implementing and using the new process. • Created training reports comparing customer behavior differences in America, Europe and Asia based on analysis of service requests. • Developed customer-focused product positioning materials for a team of over 45 customer support engineers.



Quest For The Gift Of Life

• Assistant Marketing Director

  • Aug 2009 - Jun 2010

  Not for profit company that started the national online organ donor registry and pioneered living organ donation. • Managed a marketing campaign for a Guinness World Record setting event for the most people to sign up as organ donors in one day. • Led a 5 member cross-functional team in directing a contest among 9 colleges that resulted in over 5,000 new organ donor registrants. • Working on a campaign to help raise awareness of organ donation by setting a world record for the most… Show more Not for profit company that started the national online organ donor registry and pioneered living organ donation. • Managed a marketing campaign for a Guinness World Record setting event for the most people to sign up as organ donors in one day. • Led a 5 member cross-functional team in directing a contest among 9 colleges that resulted in over 5,000 new organ donor registrants. • Working on a campaign to help raise awareness of organ donation by setting a world record for the most clowns to run a 5K race. Show less Not for profit company that started the national online organ donor registry and pioneered living organ donation. • Managed a marketing campaign for a Guinness World Record setting event for the most people to sign up as organ donors in one day. • Led a 5 member cross-functional team in directing a contest among 9 colleges that resulted in over 5,000 new organ donor registrants. • Working on a campaign to help raise awareness of organ donation by setting a world record for the most… Show more Not for profit company that started the national online organ donor registry and pioneered living organ donation. • Managed a marketing campaign for a Guinness World Record setting event for the most people to sign up as organ donors in one day. • Led a 5 member cross-functional team in directing a contest among 9 colleges that resulted in over 5,000 new organ donor registrants. • Working on a campaign to help raise awareness of organ donation by setting a world record for the most clowns to run a 5K race. Show less