Co-Founder

• Jan 2021 - Present

Currently CEO in HIT Company, Multi-brand Healthy Food and beverage company part of Lemonilo ecosystem. Lemonilo is the biggest LOHAS (Lifestyles of Health and Sustainability) & Wellness meets CPG (Consumer Packaged Goods) vertical startup in Indonesia. Sharing the same vision with Lemonilo; to make it healthy lifestyle accessible for everyone. Stands for Healthy & Incredibly Tasty, HIT mission is serving affordable, delicious and accessible healthy food. No deep-fried becoming one of HIT commitment to deliver healthy food. Currently, serving online only and looking for expansion in offline spaces. HIT Company and Lemonilo Co-founders are working closely, combining experience and develop strategy together in order to provide Indonesia's healthy lifestyle affordable and accessible ecosystem.

Co-Founder

• Jan 2022 - Present

Founder & CEO

• Jul 2016 - Jan 2021

D.O.J. Juice Bar is Integrated centrifugal juice business online and offline selling 100% Juice, No Water, No Sugar with affordable price. Our Vision is to increase juice consumption per capita in Indonesia and be a dominant player in the market. We believe to prevent any particular disease in the future and increase age-span by providing 100% Juice from best fruits and vegetables with no sugar, no water, no preservative with affordable price. Current Location: - Plaza Indonesia, Level basement - Mall Alam Sutera, Level 2 - Mall of Indonesia, Dotonburi Level 2 - Pluit Village Mall, GF Floor

Director Of Operations

• Jun 2014 - Apr 2018

• Managed and delegated job description up to 25 team members, from managerial level, back office and front liners. • Expected to contribute new ideas in the quarterly Innovation & Creative Idea meeting for the team. • Implemented effective project management and management of resources and budgets and scheduling work, both upstream and downstream. • Managed all financial aspects including income and expenditure of all teams and provided appropriate support and assistance during project execution. • Interviewed and recruited various new staff members and organised them into appropriate teams. • Brainstorm and developing marketing strategy both online and offline. • Attention very detail to production department.