Head of Marketing

• Apr 2022 - Present

Head of Marketing

• Apr 2021 - Feb 2022

At MK Illumination Denmark I had the responsibility of supporting the key account managers in the organization in approaching and selling themed seasonal experience elements primarily to the Danish cities, shopping centres and restaurants. This I did via digital marketing channels such as Facebook (paid and organic), Instagram (paid and organic), LinkedIn (paid and organic), YouTube, Google (ads and SEO), and optimization of the website. Besides this we also targeted segments via… Show more At MK Illumination Denmark I had the responsibility of supporting the key account managers in the organization in approaching and selling themed seasonal experience elements primarily to the Danish cities, shopping centres and restaurants. This I did via digital marketing channels such as Facebook (paid and organic), Instagram (paid and organic), LinkedIn (paid and organic), YouTube, Google (ads and SEO), and optimization of the website. Besides this we also targeted segments via account based marketing via an offline method together with The Right People which resulted in an ROI of 4,185 %. Show less At MK Illumination Denmark I had the responsibility of supporting the key account managers in the organization in approaching and selling themed seasonal experience elements primarily to the Danish cities, shopping centres and restaurants. This I did via digital marketing channels such as Facebook (paid and organic), Instagram (paid and organic), LinkedIn (paid and organic), YouTube, Google (ads and SEO), and optimization of the website. Besides this we also targeted segments via… Show more At MK Illumination Denmark I had the responsibility of supporting the key account managers in the organization in approaching and selling themed seasonal experience elements primarily to the Danish cities, shopping centres and restaurants. This I did via digital marketing channels such as Facebook (paid and organic), Instagram (paid and organic), LinkedIn (paid and organic), YouTube, Google (ads and SEO), and optimization of the website. Besides this we also targeted segments via account based marketing via an offline method together with The Right People which resulted in an ROI of 4,185 %. Show less

Head of Marketing

• Apr 2021 - Feb 2022

Universal Statues var en B2B satsning i tro på at sælge glasfiber figurer og statuer til europæiske forlystelsesparker og andre i oplevelsesbranchen på en digital og omkostningseffektiv måde. Vi satte webshoppen op i Magento2 og så havde den dataforbindelse til vores Business Central, som var Microsoft Navision. Jeg stod for hele projektet og var torveholder på hele tiden at optimere, forbedre og markedsføre. Markedsføringen blev angrebet via sociale medier (Facebook, Instagram… Show more Universal Statues var en B2B satsning i tro på at sælge glasfiber figurer og statuer til europæiske forlystelsesparker og andre i oplevelsesbranchen på en digital og omkostningseffektiv måde. Vi satte webshoppen op i Magento2 og så havde den dataforbindelse til vores Business Central, som var Microsoft Navision. Jeg stod for hele projektet og var torveholder på hele tiden at optimere, forbedre og markedsføre. Markedsføringen blev angrebet via sociale medier (Facebook, Instagram, LinkedIn, YouTube) både organisk og betalt, Google ads og SEO, email marketing, content marketing, men også offline såsom direct mail og kanvas (i samarbejde med KAM). Vi arbejdede hele tiden henimod story telling, hvilket resulterede i de Universal Short Stories, som du kan læse mere om herunder. Show less Universal Statues var en B2B satsning i tro på at sælge glasfiber figurer og statuer til europæiske forlystelsesparker og andre i oplevelsesbranchen på en digital og omkostningseffektiv måde. Vi satte webshoppen op i Magento2 og så havde den dataforbindelse til vores Business Central, som var Microsoft Navision. Jeg stod for hele projektet og var torveholder på hele tiden at optimere, forbedre og markedsføre. Markedsføringen blev angrebet via sociale medier (Facebook, Instagram… Show more Universal Statues var en B2B satsning i tro på at sælge glasfiber figurer og statuer til europæiske forlystelsesparker og andre i oplevelsesbranchen på en digital og omkostningseffektiv måde. Vi satte webshoppen op i Magento2 og så havde den dataforbindelse til vores Business Central, som var Microsoft Navision. Jeg stod for hele projektet og var torveholder på hele tiden at optimere, forbedre og markedsføre. Markedsføringen blev angrebet via sociale medier (Facebook, Instagram, LinkedIn, YouTube) både organisk og betalt, Google ads og SEO, email marketing, content marketing, men også offline såsom direct mail og kanvas (i samarbejde med KAM). Vi arbejdede hele tiden henimod story telling, hvilket resulterede i de Universal Short Stories, som du kan læse mere om herunder. Show less

Head of Marketing

• Apr 2021 - Feb 2022

Head of Marketing

• Apr 2021 - Feb 2022

In this position, which initially was called Digital Marketing Manager, I had the full responsibility for all marketing activities across four brands under the same management: - MK Themed Attractions - Universal Statues - Creation Group - MK Illumination Denmark As a brand-new business area I was put in charge of developing digital strategies for all brands, and executing them together with a graphic designer, who reported directly to me. Here's an overview of what… Show more In this position, which initially was called Digital Marketing Manager, I had the full responsibility for all marketing activities across four brands under the same management: - MK Themed Attractions - Universal Statues - Creation Group - MK Illumination Denmark As a brand-new business area I was put in charge of developing digital strategies for all brands, and executing them together with a graphic designer, who reported directly to me. Here's an overview of what the position included: - Organic growth of social media channels - Ads on social media - Google Ads - SEO - Content marketing via a story telling blog - E-mail marketing via MailChimp - PR - Video production together with a professionel video producer - Automation - Analytics - Business Development - Management Show less In this position, which initially was called Digital Marketing Manager, I had the full responsibility for all marketing activities across four brands under the same management: - MK Themed Attractions - Universal Statues - Creation Group - MK Illumination Denmark As a brand-new business area I was put in charge of developing digital strategies for all brands, and executing them together with a graphic designer, who reported directly to me. Here's an overview of what… Show more In this position, which initially was called Digital Marketing Manager, I had the full responsibility for all marketing activities across four brands under the same management: - MK Themed Attractions - Universal Statues - Creation Group - MK Illumination Denmark As a brand-new business area I was put in charge of developing digital strategies for all brands, and executing them together with a graphic designer, who reported directly to me. Here's an overview of what the position included: - Organic growth of social media channels - Ads on social media - Google Ads - SEO - Content marketing via a story telling blog - E-mail marketing via MailChimp - PR - Video production together with a professionel video producer - Automation - Analytics - Business Development - Management Show less

Marketing Manager

• Dec 2020 - Mar 2021

In this position, which was a promoted position, I had the strategic responsibility for all marketing activities, and together with the Sales & Marketing Assistant they were efficiently executed. I of course had the focus on developing the business but also developing the Sales & Marketing Assistant. In my position as marketing manager I created new strategies, which supported the growth journey TM Group as on throughout the Nordics. That meant running and optimizing previously… Show more In this position, which was a promoted position, I had the strategic responsibility for all marketing activities, and together with the Sales & Marketing Assistant they were efficiently executed. I of course had the focus on developing the business but also developing the Sales & Marketing Assistant. In my position as marketing manager I created new strategies, which supported the growth journey TM Group as on throughout the Nordics. That meant running and optimizing previously development strategies, and also taking on new such as conversion optimization of the website and building a strong account based marketing strategi.

Sales & Marketing Coordinator

• Mar 2020 - Dec 2020

As a Sales & Marketing Coordinator at TM Group, I was responsible for developing, driving, and analyzing all marketing activities - from strategy to execution. TM Group A/S offers technology solutions within compliance, customer experience, trading floors and control rooms. The areas I worked with was brand management, branding, email marketing, automation, SoMe, PPC, website development, SEO, content, graphic design, analytics and go-to-market. I also assisted the Director of… Show more As a Sales & Marketing Coordinator at TM Group, I was responsible for developing, driving, and analyzing all marketing activities - from strategy to execution. TM Group A/S offers technology solutions within compliance, customer experience, trading floors and control rooms. The areas I worked with was brand management, branding, email marketing, automation, SoMe, PPC, website development, SEO, content, graphic design, analytics and go-to-market. I also assisted the Director of Sales in coordinating sales and business development.

Marketing assistant

• Jun 2019 - Aug 2019

Marketing assistant at Ringsted Festival for four weeks in an internship. Under guidance and management from Nadja Kalnæs - Creative Leadership I got to look under the hood of a major event, and the intensity that unfolds at an event like a music festival. My assignment was Facebook ads, B2B sales, copy writing, Google Analytics, SEO, email marketing, event management and hospitality. Marketing assistant at Ringsted Festival for four weeks in an internship. Under guidance and management from Nadja Kalnæs - Creative Leadership I got to look under the hood of a major event, and the intensity that unfolds at an event like a music festival. My assignment was Facebook ads, B2B sales, copy writing, Google Analytics, SEO, email marketing, event management and hospitality.

Danish Content Manager

• Jan 2018 - Apr 2019

I min stilling som Content Manager for NordicBet og Casino.dk havde jeg det fulde ansvar for de respektive blogs. Mit content-arbejde fra min tid som Community Manager fortsatte og udviklede sig. Og for det hårde og gode arbejde mine kollegaer og jeg lagde for dagen resulterede i en nominering til en meget fin pris, Årets Digitale Hit.

Sponsorship Activation Specialist

• Sep 2017 - Dec 2017

I denne stilling var det mit ansvar at spotte nye potentielle kommercielle samarbejder, skabe en relation, forhandling, aktivering af eksisterende samarbejder og at evaluere og analysere vores arbejde på området. De to største sponsorater var FC Helsingør i Superligaen og den danske 1. division i fodbold, som hed NordicBet LIGA. Derudover sponsorerede vi Wicked Gaming (et E-Sport hold), Boldklubben Frem og så havde vi både Mikkel Kessler og Simon Kjær som brand ambassadører, som også… Show more I denne stilling var det mit ansvar at spotte nye potentielle kommercielle samarbejder, skabe en relation, forhandling, aktivering af eksisterende samarbejder og at evaluere og analysere vores arbejde på området. De to største sponsorater var FC Helsingør i Superligaen og den danske 1. division i fodbold, som hed NordicBet LIGA. Derudover sponsorerede vi Wicked Gaming (et E-Sport hold), Boldklubben Frem og så havde vi både Mikkel Kessler og Simon Kjær som brand ambassadører, som også faldt ind under mine ansvarsområder.

Community Manager

• Sep 2016 - Aug 2017

I denne stilling havde jeg ansvaret for SoMe marketing - både organisk og paid - og content marketing. Derudover havde jeg mange andre berøringsflader, da vi kun var en Brand Manager og jeg i teamet på dette tidspunkt og vi naturligvis understøttede hinanden. Jeg havde det fulde ansvar for Facebook, Instagram, Twitter og YouTube - både strategiudarbejdelse samt daglig håndtering. Derudover lancerede jeg en sportsblog, www.nordicbet.dk/da/blog. Bloggen havde til formål at fastholde… Show more I denne stilling havde jeg ansvaret for SoMe marketing - både organisk og paid - og content marketing. Derudover havde jeg mange andre berøringsflader, da vi kun var en Brand Manager og jeg i teamet på dette tidspunkt og vi naturligvis understøttede hinanden. Jeg havde det fulde ansvar for Facebook, Instagram, Twitter og YouTube - både strategiudarbejdelse samt daglig håndtering. Derudover lancerede jeg en sportsblog, www.nordicbet.dk/da/blog. Bloggen havde til formål at fastholde kunderne, skabe loyalitet og skabe SEO værdi for brandet og hjemmesiden. Bloggen blev lynhurtigt en af de mest anerkendte blogs i landet og var fra dag 1 en kæmpe succes.

Sales- & Marketing Coordinator

• Jan 2015 - Aug 2016

Projektledelse, grafik, web, kommunikation, strategi, idéudvikling, service. Samtidig var jeg en del af eftermarkedsudvalget, som har til formål at skabe en fælles forretningsgang for alle danske Ford forhandlere.

Project- & Marketing Coordinator

• Oct 2014 - Dec 2014

Efter min elevtid sluttede blev jeg tilbudt en projektstilling i eftermarkedets marketingafdeling, som var planlagt at slutte efter 3 måneder, men stillingen blev gjort permanent efter blot halvanden måned. Mine arbejdsopgaver omfattede projektstyring, stakeholder management, kommunikation (internt og eksternt), træning og analyse.

Elev med speciale i PR & Marketing

• Oct 2012 - Oct 2014

Jeg nød de to år, jeg var som elev hos Ford Danmark. Det lærte mig dagligdagen i en stor, international virksomhed, som arbejdede nationalt. Min elevtid begyndte med 6 måneder i eftermarkedets logistikafdeling, derefter 6 måneder i HR og finans og min tid sluttede med et brag af et år i PR og marketing. Jeg skrev min fagprøve i adaptiv markedsføring, som endte med en afsluttende karakter på 12.

Marketing Coordinator

• Jun 2014 - Aug 2016

Overordnede ansvar for diverse marketingaktiviteter - Plakater - Skilte og andet PoS - SoMe - Photografering - Lokal markedsføring

Tjener

• Jan 2013 - Aug 2016

Betjening af gæster i huset til mindre og større arrangementer. Bartending, oprydning, servering, klargøring af mad og andet dertilhørended.

Salgsassistent

• 2007 - 2011

Dagligt ansvar for egen afdeling. Opstilling af udstillinger med henblik på at fange forbugerens blik og interesse. Kunde- og leverandørpleje samt ledelse og ansvar for andre yngre medarbejdere. Dagligt ansvar for egen afdeling. Opstilling af udstillinger med henblik på at fange forbugerens blik og interesse. Kunde- og leverandørpleje samt ledelse og ansvar for andre yngre medarbejdere.

Ungdomstræner

• Aug 2008 - May 2010

Personlig og pålidelig floorballtræner. Stod i spidsen for et hold med ca. 30 drenge med hjælp fra medtrænere. Organisering og planlægning af træningerne og kampene. Sørge for alle følte sig som en del af fællesskabet og fremstå som en rollemodel. Personlig og pålidelig floorballtræner. Stod i spidsen for et hold med ca. 30 drenge med hjælp fra medtrænere. Organisering og planlægning af træningerne og kampene. Sørge for alle følte sig som en del af fællesskabet og fremstå som en rollemodel.