Experience

Pencil Sword

• Singapore
• Advertising Services
• 1 - 100 Employee

• Founder & Lead Copywriter

  • Apr 2017 - Present

  Strategised and created marketing campaigns and content for Tiger Beer, Anchor Food Professionals, ASE Group, Primech Holdings, Privasec, and more. Strategised and created marketing campaigns and content for Tiger Beer, Anchor Food Professionals, ASE Group, Primech Holdings, Privasec, and more.


Socium Consultancy
• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee
• Content Consultant

  • Jun 2020 - Present


IRIS.inc (Singapore office)

• Singapore
• Advertising Services

• Senior Creative

  • Nov 2014 - Nov 2016

  Helmed marketing campaigns and copywriting projects for Heineken, Philips, Lego, Fiji Airways, and more. Helmed marketing campaigns and copywriting projects for Heineken, Philips, Lego, Fiji Airways, and more.



DDB Group Singapore

• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Sep 2011 - Oct 2014

  Led copywriting projects for McDonald’s, StarHub, Courts, Maybank, and more. Led copywriting projects for McDonald’s, StarHub, Courts, Maybank, and more.



MullenLowe Singapore

• Singapore
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Mar 2011 - Sep 2011

  Assisted in copywriting projects for Clear, Knorr, Persil, and more. Assisted in copywriting projects for Clear, Knorr, Persil, and more.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Junior Copywriter

  • May 2009 - Mar 2011

  Immensely involved in copywriting projects for SilkAir, Pizza Hut, HSBC, and more. Immensely involved in copywriting projects for SilkAir, Pizza Hut, HSBC, and more.


LINs Advertising & Marketing Sdn Bhd
• Malaysia
• Advertising Services
• 1 - 100 Employee
• Freelance Copywriter

  • Jul 2008 - May 2009

The Alchemy Partnership Pte Ltd
• Singapore
• Advertising Services
• 1 - 100 Employee
• Copywriting Intern

  • Jul 2007 - Jun 2008