Client Specialist

• Oct 2022 - Present

Digital Marketing Manager

• Jan 2016 - Present

Managed end-to-end campaigns from content creation to email marketing to paid media resulting in over 435,000 views and 9 Million impressions with an average cost per click of $0.14. Developed and managed Google ads campaigns for XpressMeals that brought in over 400 downloads for their mobile app within one week with a cost per conversion of $0.17. I designed and developed Shopify websites for nafcosmetics.com and rettazenyi.com while running Facebook/Instagram ads that brought in over 1000 pageviews and 33 leads. I also ran a Facebook leads campaign for Arolf International Consult bringing in over 100 potential new students for the agency with a potential revenue generation of N5 Million per student. Brainstormed, led and executed cross-channel promotions to meet client’s digital growth goals while working with several stakeholders. Led the development of social media calendars and ad copies. Across 50+ social media platforms and 10+ blogs throughout the years for multiple clients. Led the creation and publication of 3 mobile apps on the google play store. And growing them to over 3,000 downloads. Show less

Digital Marketing Manager & Content Strategist

• Sep 2022 - Jun 2023

Digital Skills Trainer

• 2017 - Jun 2023

Partnered with the MTN Nigeria Foundation to train over 4,000 Nigerian youths during their ICT and Business Skills Training under the MTN Foundation Youth Empowerment Cause, aimed at building the capacity of young people between the ages of 18 to 35 in the area of ICT and Entrepreneurship Skills, such that their employability and entrepreneurial abilities are enhanced. Trained over 150 young professionals on digital skills in partnership with First Bank Nigeria. Worked with 20-plus high schools and universities delivering high-quality training on Google My Business, Digital Marketing, Internet Safety etc. Show less

Paid Media (PPC) Specialist, Communications and Marketing Team

• Jan 2021 - Aug 2022

Led multiple Facebook/Instagram campaigns, resulting in over 11,503 views and 68,306 impressions for a 5-city international conference in 2021. Generated 2,461 views and 54,544 impressions with a cost per impression under $0.1 for a video-based campaign in 2021. Generally responsible for day-to-day campaign execution and optimisation for SEM and display advertising campaigns. Led multiple Facebook/Instagram campaigns, resulting in over 11,503 views and 68,306 impressions for a 5-city international conference in 2021. Generated 2,461 views and 54,544 impressions with a cost per impression under $0.1 for a video-based campaign in 2021. Generally responsible for day-to-day campaign execution and optimisation for SEM and display advertising campaigns.

Business Development /Digital Marketing Associate

• 2019 - 2019

Evaluated the company’s website for mobile performance and optimal search engine rankings. Managed the brand's social media pages with an average following of over one million followers. Created SEO strategies and published over 20 articles for the brand's clients. Evaluated the company’s website for mobile performance and optimal search engine rankings. Managed the brand's social media pages with an average following of over one million followers. Created SEO strategies and published over 20 articles for the brand's clients.

Digital Marketing Manager

• Jan 2018 - Dec 2018

Created content for and supervised 40 twitter influencers for three months resulting in over 4 million impressions via the hashtag #InLoveAndAshes. Worked with national TV/Radio stations and National Dailies to create brand awareness for the TV series “In Love and Ashes”. Generated over 100,000 views and 1000 subscribers on youtube for the series. Published press content on six high-profile Nigerian blogs. Developed a billboard banner and several radio jingles promoted across 4 Nigerian states. Show less

PPC - Paid Media/search Manager

• 2016 - 2017

Work collaboratively with client services to research pitches for new business opportunities/ documentation, including cross channel integration. Managed a Two Million Naira PPC budget to achieve pre-agreed channel targets. Work collaboratively with client services to research pitches for new business opportunities/ documentation, including cross channel integration. Managed a Two Million Naira PPC budget to achieve pre-agreed channel targets.