Experience

Primary Care Development Corporation (PCDC)

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing

  • Feb 2014 - Feb 2017

  New York, NY Founded in 1993, Primary Care Development Corporation (PCDC) is a nonprofit organization dedicated to expanding and transforming primary care in underserved communities to improve health outcomes, lower health costs and reduce disparities. Responsible for marketing strategy and operations as well as direct marketing, online marketing (email, web and social networks), advertising, webinars, trade shows, and other promotional based campaign programs.



WTW

• United Kingdom
• Financial Services
• 700 & Above Employee

• North American Director of Marketing

  • Jan 2010 - Jun 2012

  White Plains, NY Directing Towers Watson Data Services marketing for North America including direct marketing, emarketing, internet (twdataservices.com), advertising, webinars, trade shows, and other promotional based programs.



Watson Wyatt Worldwide

• Global Director of Marketing

  • Jan 2005 - Jan 2010

  Rochelle Park, New Jersey Directing Watson Wyatt Data Services marketing for North America including direct marketing, emarketing, internet (wwds.com), advertising, webinars, trade shows, and other promotional based programs.



Capital One

• United States
• Financial Services
• 700 & Above Employee

• Strategic Marketing Director

  • Jun 2003 - Sep 2004

  Short Pump, Virginia As Strategic Marketing Director responsible for leading various marketing planning teams in the development and implementation of marketing initiatives for both the Young Adults and Hispanic lines of business.



Personal Information Systems

• Vice President Marketing & Product Development

  • Jan 2002 - Jun 2003

  Charlottesville, Virginia Launched a new and innovative software product developed for the insurance, financial services, legal and real estate industries. Managed product development, coding, manufacturing, marketing and distribution of the newly developed software.



Broadslate Networks

• Director of Marketing

  • Mar 1999 - Jan 2002

  Charlottesville, VA Managed all communications, including marketing plan development, advertising (print, outdoor, radio), lead generation programs (both direct mail and email campaigns), collateral, sales support, multi-media presentations, public relations, customer retention campaigns, and the web (Internet, Intranet, Extranet).



Aperture Technologies, Inc.

• Director of Marketing

  • Feb 1996 - Feb 1999

  Stamford, CT Directed all product positioning and marketing communications through effective direct mail and telemarketing campaigns and a series of very well received nationwide educational seminars on facilities management.



Shafton, Friel & Gordon, Inc.

• Managing Partner & Creative Director

  • May 1983 - Feb 1996

  Stamford, Connecticut Managed successful direct mail and integrated marketing programs for consumer offerings for financial services firms, consumer goods companies and B2B companies such as Pitney Bowes and GTE.