Experience

Log Cabin, Delaney House & Log Rolling Catering

• United States
• Hospitality
• 1 - 100 Employee

• Senior Director

  • Jan 2023 - Present

• Director of Sales and Marketing

  • Jul 2018 - Jan 2023


Inspired Marketing
• Albania
• Advertising Services
• 1 - 100 Employee
• Account Executive

  • Aug 2017 - Feb 2018


inRESONANCE

• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Marketing

  • Mar 2016 - Aug 2017

  Responsible for planning, development and implementation of all of iR’s marketing strategies and marketing communications, both external and internal. Oversees development and implementation of support materials and services for sales team in the area of marketing, communications and event execution. Directs the efforts of the marketing staff and coordinates at the strategic and tactical levels with the other functions/departments of inRESONANCE. Responsible for planning, development and implementation of all of iR’s marketing strategies and marketing communications, both external and internal. Oversees development and implementation of support materials and services for sales team in the area of marketing, communications and event execution. Directs the efforts of the marketing staff and coordinates at the strategic and tactical levels with the other functions/departments of inRESONANCE.



CAIA Association

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Manager of Events and Marketing

  • Mar 2012 - Mar 2016

  Manage all Global Events, Marketing and Conferences including budget, logistics & strategy. Manage all Global Events, Marketing and Conferences including budget, logistics & strategy.



Greater Northampton Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Membership Services Manager

  • Sep 2010 - Mar 2012

  • Managed a 700+ business membership base, including prospecting, sales, fundraising & networking events, retention, benefits • Managed all membership communications (e-newsletter, social media, direct mail) • Increased membership by 46 members in a 3-month period, which lead to an additional $20,000 in annual dues • Developed an annual membership recruitment plan to increase the membership base each year by 75-100 businesses. Responsible for maintaining a membership retention rate… Show more • Managed a 700+ business membership base, including prospecting, sales, fundraising & networking events, retention, benefits • Managed all membership communications (e-newsletter, social media, direct mail) • Increased membership by 46 members in a 3-month period, which lead to an additional $20,000 in annual dues • Developed an annual membership recruitment plan to increase the membership base each year by 75-100 businesses. Responsible for maintaining a membership retention rate of 89%. • Increased the retention rate of first-time members from 40% to 70% in one year’s time. • Managed the membership database in order to develop accurate membership reports • Managed all member-related events (over 30 annually, including networking events, business expos and annual auction fundraiser) Show less • Managed a 700+ business membership base, including prospecting, sales, fundraising & networking events, retention, benefits • Managed all membership communications (e-newsletter, social media, direct mail) • Increased membership by 46 members in a 3-month period, which lead to an additional $20,000 in annual dues • Developed an annual membership recruitment plan to increase the membership base each year by 75-100 businesses. Responsible for maintaining a membership retention rate… Show more • Managed a 700+ business membership base, including prospecting, sales, fundraising & networking events, retention, benefits • Managed all membership communications (e-newsletter, social media, direct mail) • Increased membership by 46 members in a 3-month period, which lead to an additional $20,000 in annual dues • Developed an annual membership recruitment plan to increase the membership base each year by 75-100 businesses. Responsible for maintaining a membership retention rate of 89%. • Increased the retention rate of first-time members from 40% to 70% in one year’s time. • Managed the membership database in order to develop accurate membership reports • Managed all member-related events (over 30 annually, including networking events, business expos and annual auction fundraiser) Show less



Northampton Area Young Professionals

• Leadership Team (Secretary)

  • Sep 2010 - Mar 2012

  Board member for the Northampton Area Young Professionals assiting to develop unique and exciting opportunities for young professionals in the Greater Northampton Area. Board member for the Northampton Area Young Professionals assiting to develop unique and exciting opportunities for young professionals in the Greater Northampton Area.


LB Events & Marketing
• Owner/Planner

  • 2009 - 2011

PartyLite
• United States
• Manufacturing
• 700 & Above Employee
• Conference Consultant

  • 2010 - 2010


Yankee Candle Company

• United States
• Retail

• Marketing & Events Manager

  • Mar 2008 - Jan 2009

  • Develop Retail Media/Communications for both flagship locations to ensure consistency of flagship message via all media outlets • Website content restructuring and updating • Responsible for increasing traffic to the flagship stores via advertising, marketing promotions and partnerships with area attractions • Event planning and execution for both the Williamsburg, VA, and South Deerfield, MA, flagship locations, including managing the events committee in order to ensure proper… Show more • Develop Retail Media/Communications for both flagship locations to ensure consistency of flagship message via all media outlets • Website content restructuring and updating • Responsible for increasing traffic to the flagship stores via advertising, marketing promotions and partnerships with area attractions • Event planning and execution for both the Williamsburg, VA, and South Deerfield, MA, flagship locations, including managing the events committee in order to ensure proper execution of events among all flagship departments. • Managed and developed annual marketing budget ($1.4 million) • Developed and maintained all community relations Show less • Develop Retail Media/Communications for both flagship locations to ensure consistency of flagship message via all media outlets • Website content restructuring and updating • Responsible for increasing traffic to the flagship stores via advertising, marketing promotions and partnerships with area attractions • Event planning and execution for both the Williamsburg, VA, and South Deerfield, MA, flagship locations, including managing the events committee in order to ensure proper… Show more • Develop Retail Media/Communications for both flagship locations to ensure consistency of flagship message via all media outlets • Website content restructuring and updating • Responsible for increasing traffic to the flagship stores via advertising, marketing promotions and partnerships with area attractions • Event planning and execution for both the Williamsburg, VA, and South Deerfield, MA, flagship locations, including managing the events committee in order to ensure proper execution of events among all flagship departments. • Managed and developed annual marketing budget ($1.4 million) • Developed and maintained all community relations Show less



Pyramid Management Group

• United States
• Real Estate
• 100 - 200 Employee

• Marketing Director: Hampshire Mall

  • Oct 2005 - Mar 2008

  • Manage execution of mall website, including e-mail blasts and electronic newsletters • Managed media and public relations, including distributing press releases and updating event listings • Responsible for tenant/mall retail sales analysis and reports. Increased annual mall sales by 16% in 2005 and 5% in 2006 • Managed the yearly marketing budget of $100,000 • Supported leasing staff by creating mall-specific statistics to increase center interest with potential tenants •… Show more • Manage execution of mall website, including e-mail blasts and electronic newsletters • Managed media and public relations, including distributing press releases and updating event listings • Responsible for tenant/mall retail sales analysis and reports. Increased annual mall sales by 16% in 2005 and 5% in 2006 • Managed the yearly marketing budget of $100,000 • Supported leasing staff by creating mall-specific statistics to increase center interest with potential tenants • Was responsible for generating alternative mall income via sponsorships and B2B advertising, which included negotiating trade advertising and sponsorships in conjunction with income generating sponsorships • Organized and managed the Work Study Program Show less • Manage execution of mall website, including e-mail blasts and electronic newsletters • Managed media and public relations, including distributing press releases and updating event listings • Responsible for tenant/mall retail sales analysis and reports. Increased annual mall sales by 16% in 2005 and 5% in 2006 • Managed the yearly marketing budget of $100,000 • Supported leasing staff by creating mall-specific statistics to increase center interest with potential tenants •… Show more • Manage execution of mall website, including e-mail blasts and electronic newsletters • Managed media and public relations, including distributing press releases and updating event listings • Responsible for tenant/mall retail sales analysis and reports. Increased annual mall sales by 16% in 2005 and 5% in 2006 • Managed the yearly marketing budget of $100,000 • Supported leasing staff by creating mall-specific statistics to increase center interest with potential tenants • Was responsible for generating alternative mall income via sponsorships and B2B advertising, which included negotiating trade advertising and sponsorships in conjunction with income generating sponsorships • Organized and managed the Work Study Program Show less


The Log Cabin & The Delaney House
• Event Consultant

  • 2003 - 2005

The Yankee Candle Company, Inc.
• United States
• Retail
• 700 & Above Employee
• Marketing Coordinator

  • 2001 - 2003

Holyoke Mall
• United States
• Retail
• Asst. Marketing Director

  • 2000 - 2001