Experience

Community Food Centres Canada

• Canada
• Civic and Social Organizations
• 1 - 100 Employee

• Communications Manager

  • Mar 2017 - Present

  Help build CFCC's brand and profile as an innovative leader in the non-profit food and health space through compelling stories and communications. Together with the communications team, contribute to annual and quarterly editorial planning and develop monthly content marketing plans for web, social media, and email communications. Lead and manage all media relations efforts, including monitoring, pitching, tracking, and message development. Work with fundraising team to develop effective donor communications, fundraising and awareness campaigns, and event marketing strategies. Develop a wide variety of communications materials and tools, including CFCC's annual report, donor appeals, press releases, web copy, video scripts, talking points, marketing collateral, briefing notes, advertising, and social media copy.



The Healthoholics' Wellness Centre

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Store Manager

  • Jul 2014 - Feb 2017

  Led and oversaw daily business operations, including managing a staff team of six. Built and maintained relationships with various internal and external stakeholders, including suppliers and community partners. Generated awareness of Healthoholics' services by representing the company at corporate wellness events and health shows. Collaborated with upper management to develop and implement marketing strategies as well as special events, both in-store and within the community. Led and oversaw daily business operations, including managing a staff team of six. Built and maintained relationships with various internal and external stakeholders, including suppliers and community partners. Generated awareness of Healthoholics' services by representing the company at corporate wellness events and health shows. Collaborated with upper management to develop and implement marketing strategies as well as special events, both in-store and within the community.



Kennedy Baker Nutrition

• Owner & Holistic Nutritionist

  • Mar 2012 - Dec 2014

  Worked with clients to address health concerns and achieve health goals using a holistic approach that emphasized whole foods, healthy home cooking and active living. Worked with clients to address health concerns and achieve health goals using a holistic approach that emphasized whole foods, healthy home cooking and active living.



Youth Challenge Fund

• Communications Specialist

  • May 2008 - Nov 2012

  Responsible for coordination and execution of all communications and marketing efforts. Developed and implemented strategic communications plans centred around building awareness of YCF's youth-driven, collaborative approach to community development in Toronto's 13 'priority' neighbourhoods. Key roles included: content development for annual impact reports, donor stewardship reports, newsletters, marketing materials, and website; preparation of key messages, speaking notes and briefing notes for the Executive Director; planning and coordinating various events, including a donor recognition ceremony held at the Ontario Legislature.



United Way Greater Toronto

• Canada
• Non-profit Organizations
• 100 - 200 Employee

• Public Relations Coordinator

  • May 2007 - May 2008

  Supported the strategic efforts of the Public Relations department. Produced a variety of internal and external communications materials, such as news releases, public service announcements, matte stories, website content, and internal newsletter articles. Helped execute media efforts for several fundraising events, including the CN Tower Climb for United Way. Acted as lead PR contact for the Great Neighbourhood Race. Supported the strategic efforts of the Public Relations department. Produced a variety of internal and external communications materials, such as news releases, public service announcements, matte stories, website content, and internal newsletter articles. Helped execute media efforts for several fundraising events, including the CN Tower Climb for United Way. Acted as lead PR contact for the Great Neighbourhood Race.