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Alishia Potter

Kenna just recently completed the design phase of my upcoming book: "The Woman You've Empowered Me to Be!" (Tate Publishing and Enterprises) to be released this year. I had been working on this project for 3 years and when it was picked up by Tate Publishing, I was very excited. Kenna was assigned to design my cover. She listened well, to my visual expectations, gave sound feedback and consult, then produced what I would have never dreamed of. I was in tears when she was finished with my cover. Thanks, Kenna for playing such a key role in the most important part of this project. You put your all into it and it showed. God bless!

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Experience

    • United States
    • Hospitals and Health Care
    • 400 - 500 Employee
    • Senior Multimedia Design Specialist
      • Nov 2016 - Present

      • Senior designer serving a 283 bed healthcare facility, 30 outlying clinics & 100 physicians • Direct staff on design of all marketing materials and production timeline • Maintain brand consistency throughout all marketing projects and events • Direct layouts, designs and copy writings and determined production schedules • Create marketing materials, such as print and digital ads, email communications, and signage • Responsible for all collateral materials and event theme… Show more • Senior designer serving a 283 bed healthcare facility, 30 outlying clinics & 100 physicians • Direct staff on design of all marketing materials and production timeline • Maintain brand consistency throughout all marketing projects and events • Direct layouts, designs and copy writings and determined production schedules • Create marketing materials, such as print and digital ads, email communications, and signage • Responsible for all collateral materials and event theme design for yearly fundraising events • Effectively create layouts with strong typography and appropriate use of color, images and fonts • Coordination and production of signage for the main healthcare campus and outlying facilities • Coordinate and manage all photo shoots; creative direction, editing and cataloging of photos • Develop budgets and timelines for events, print and digital advertising • Prepare and successfully pitch designs both internally to senior leadership and externally to vendors

    • Multimedia Design Specialist
      • Feb 2013 - Nov 2016

      • Conceptualized, designed and delivered artwork and creative materials that met project objectives • Developed design solutions based on established guidelines and specifications • Created marketing materials, such as print and digital ads, email communications and signage • Managed all aspects of photo shoots including; creative direction, production, editing and cataloging of photos. • Managed project workflow, digital file management and backup systems • Followed workflow… Show more • Conceptualized, designed and delivered artwork and creative materials that met project objectives • Developed design solutions based on established guidelines and specifications • Created marketing materials, such as print and digital ads, email communications and signage • Managed all aspects of photo shoots including; creative direction, production, editing and cataloging of photos. • Managed project workflow, digital file management and backup systems • Followed workflow standards and final output processes for archiving projects

    • United States
    • Facilities Services
    • Marketing Manager
      • Jan 2018 - Present

      • Responsible for developing, implementing and executing strategic marketing plan • Engage in day-to-day tasks which include coordination and production of marketing materials • Leading market research efforts to uncover the viability of current and existing products/services • Liaise with media organizations and advertising agencies • Responsible for social media management and advertising across all platforms • Develop pricing strategies and make purchasing decisions for… Show more • Responsible for developing, implementing and executing strategic marketing plan • Engage in day-to-day tasks which include coordination and production of marketing materials • Leading market research efforts to uncover the viability of current and existing products/services • Liaise with media organizations and advertising agencies • Responsible for social media management and advertising across all platforms • Develop pricing strategies and make purchasing decisions for products within the retail store. • Coordinate the production of a wide range of marketing communications • Execute a wide variety of details that involve direct mail, email campaigns and overall brand identity Show less • Responsible for developing, implementing and executing strategic marketing plan • Engage in day-to-day tasks which include coordination and production of marketing materials • Leading market research efforts to uncover the viability of current and existing products/services • Liaise with media organizations and advertising agencies • Responsible for social media management and advertising across all platforms • Develop pricing strategies and make purchasing decisions for… Show more • Responsible for developing, implementing and executing strategic marketing plan • Engage in day-to-day tasks which include coordination and production of marketing materials • Leading market research efforts to uncover the viability of current and existing products/services • Liaise with media organizations and advertising agencies • Responsible for social media management and advertising across all platforms • Develop pricing strategies and make purchasing decisions for products within the retail store. • Coordinate the production of a wide range of marketing communications • Execute a wide variety of details that involve direct mail, email campaigns and overall brand identity Show less

    • Owner, Designer & Photographer
      • Dec 2007 - Present

      • Management of all operational, strategic, financial, quote/bid, staffing, and administrative functions • Communication with clients in booking all types of photo shoots, from newborn to wedding • Managed all aspects of photo shoots including; creative direction, production, editing and cataloging of photos • Develop design solutions based on client guidelines and specifications • Effectively create layouts with strong typography and appropriate use of color… Show more • Management of all operational, strategic, financial, quote/bid, staffing, and administrative functions • Communication with clients in booking all types of photo shoots, from newborn to wedding • Managed all aspects of photo shoots including; creative direction, production, editing and cataloging of photos • Develop design solutions based on client guidelines and specifications • Effectively create layouts with strong typography and appropriate use of color, images and fonts • Created and conducted highly persuasive sales and marketing presentations • Expertly convert features to benefits to achieve client objectives • Develop budgets and timelines for events, print and digital advertising Show less • Management of all operational, strategic, financial, quote/bid, staffing, and administrative functions • Communication with clients in booking all types of photo shoots, from newborn to wedding • Managed all aspects of photo shoots including; creative direction, production, editing and cataloging of photos • Develop design solutions based on client guidelines and specifications • Effectively create layouts with strong typography and appropriate use of color… Show more • Management of all operational, strategic, financial, quote/bid, staffing, and administrative functions • Communication with clients in booking all types of photo shoots, from newborn to wedding • Managed all aspects of photo shoots including; creative direction, production, editing and cataloging of photos • Develop design solutions based on client guidelines and specifications • Effectively create layouts with strong typography and appropriate use of color, images and fonts • Created and conducted highly persuasive sales and marketing presentations • Expertly convert features to benefits to achieve client objectives • Develop budgets and timelines for events, print and digital advertising Show less

    • Owner & Designer
      • Jun 2017 - Present

      Gemini Gypsy specializes in tees that showcase your gypsy soul. All shirts are available in many color options to suit YOU! Wholesale and custom orders are welcome. Gemini Gypsy specializes in tees that showcase your gypsy soul. All shirts are available in many color options to suit YOU! Wholesale and custom orders are welcome.

    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Project Manager
      • May 2012 - Feb 2013

      • Served as project manager for teams in the United State and in the Philippines • Implemented company editorial procedures and guidelines • Managed multiple large projects in various stages of production • Collaborated with creative team to design and produce artwork for marketing materials • Implemented and adhered to tight production schedules for each project • Managed book cover designers, layout designers, web producers and video designers to create a consistent brand… Show more • Served as project manager for teams in the United State and in the Philippines • Implemented company editorial procedures and guidelines • Managed multiple large projects in various stages of production • Collaborated with creative team to design and produce artwork for marketing materials • Implemented and adhered to tight production schedules for each project • Managed book cover designers, layout designers, web producers and video designers to create a consistent brand identity • Completed output processes for archiving projects and moving books into the final print phase

    • Graphic Designer
      • Jan 2011 - May 2012

      • Successfully translated subject matter into concrete book designs • Created designs for book covers and interior layouts • Assisted clients in choosing the most marketable book design, making revisions to attain that goal • Managed all aspects of the development of book cover design • Adhered to guidelines to complete projects under tight time deadlines • Followed workflow standards and final output processes for final production

    • Graphic Designer/Sales Associate
      • Jan 2009 - Jan 2011

Education

  • University of Central Oklahoma
    Bachelor of Fine Arts (BFA), Major: Graphic Design Minor: Advertising, Minor: Illustration
    2008 - 2010
  • Western Oklahoma State College
    Associate, Arts
    2005 - 2007
  • Navajo Public Schools
    High School Diploma, Salutatorian
    1994 - 2006

Community

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