Experience

MiQ

• United States
• Advertising Services
• 700 & Above Employee

• Senior Programmatic Trader

  • Oct 2022 - Present

  Toronto, Ontario, Canada

• Senior Programmatic Trader

  • Oct 2021 - Oct 2022

  Singapore

• Programmatic Trader

  • Sep 2020 - Sep 2021

  Singapore

• Associate Programmatic Trader

  • Aug 2019 - Aug 2020

  Singapore A client-facing trader who executes and analyzes campaigns at the back of house while servicing regular and EOC insights to clients from both advertisers and media agencies. Advertiser portfolio in the past year includes: Phillip Capital Regional, Samsung SG, Capitaland SG, SCB Global, Facebook Global, Govt SG, DBS SG, Citibank SG, Thermofisher SG,. In collaboration with Client Services, Phillip Capital (Direct) was nurtured from a one-off test campaign to a multi-department… Show more A client-facing trader who executes and analyzes campaigns at the back of house while servicing regular and EOC insights to clients from both advertisers and media agencies. Advertiser portfolio in the past year includes: Phillip Capital Regional, Samsung SG, Capitaland SG, SCB Global, Facebook Global, Govt SG, DBS SG, Citibank SG, Thermofisher SG,. In collaboration with Client Services, Phillip Capital (Direct) was nurtured from a one-off test campaign to a multi-department regional Programmatic partner within a year, culminating in a live NASDAQ-Media (APN) Sync strategy case study. Seconded to a major Programmatic trading desk as a white-labelled inhouse Trader in Singapore from Dec 19 to Jul 20, to execute full-fledged campaigns for some of their largest clients in the banking and tech space.



OMD APAC

• Singapore
• Advertising Services
• 100 - 200 Employee

• Programmatic Trader

  • Sep 2018 - Aug 2019

  Singapore Specializing into Programmatic and executed campaigns for major agency clients such as McDonalds SG and Qantas APAC. Participated (in a dual role) in the experiment design process, and executed Intel’s pioneer audience data sharing campaign with Acer, via Adobe Analytics-Amobee DMP sync.

• Media Planner

  • May 2018 - Jan 2019

  Singapore

• Media Executive

  • May 2017 - May 2018

  Singapore Planning and implementation of regional B2C digital campaigns from start to end. Led the coordination of Intel-Microsoft joint campaigns involving several PC OEMs, agencies and stakeholders. Streamlined and optimized internal finance & trafficking processes for the Intel SG team and regional satellite teams. Nominated as OMD Singapore’s sole representative at Campaign Asia’s Mediaworks 2018.



The Strangely Good

• Account Executive Intern

  • Aug 2016 - Nov 2016

  Singapore Working on various creative (Print, Events, OOH) and interior design consultancy projects for local clients (Malls, Retail, Tech & FMCG) ● Project Management ● Client Servicing ● Pitch & Report Creation ● Finance Management