Experience

AC Hotel Phoenix Downtown

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales

  • May 2022 - Present

  Oversee property’s sales department with bookings 10-100 peak rooms to include city-wide's and significant Group and Local catering programs/events. Provide day-to-day leadership to sales associates to achieve sales objectives and overall responsibility for achieving booking goals and property revenues. • Managed the development of a strategic account plan for the demand generators in the market • Review the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resource to maintain an awareness of the hotel’s market position • Coaches’ leaders of the revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the properties financial performance • Develop strong community and public relations by maintaining property participation in local events • Serves as hotel authority on sales processes and sales contracts Show less



Director of Sales & Marketing

• United States
• Marketing Services

• Director of Sales & Marketing

  • Jun 2021 - Jun 2022

  Responsible for planning, directing, and managing sales activities on a day-to-day basis to drive the highest gains in ADR, occupancy, market share, and profit performance into a complex, big-box, 200-room airport hotel. • Develop, maintain and implement the budgeting and forecasting process • Proactive solicitation to identify new business targets to generate direct sales • Builds and maintains relationships with key accounts. Understands customer issues and trends • Conducts all site inspections; provide detailed feedback to Executive team then develop strategies to take the opportunity to the next stage in the sales process and close the business • Promote high visibility of the hotel through partnership with hotel Marketing team, local CVB, 3rd party partners to generate and develop new business opportunities • Execute upon the brand’s service strategy and initiatives to drive customer satisfaction and loyalty • Serve the customer by creating a “customer first” culture Show less



Remington Hotels

• United States
• Hospitality
• 100 - 200 Employee

• Director Of Sales & Marketing

  • Jun 2021 - Mar 2022

  Responsible for planning, directing, and managing sales activities on a day-to-day basis to drive the highest gains in ADR, occupancy, market share, and profit performance into a complex, big-box, 200-room airport hotel. • Develop, maintain and implement the budgeting and forecasting process • Proactive solicitation to identify new business targets to generate direct sales • Builds and maintains relationships with key accounts. Understands customer issues and trends • Conducts all site inspections; provide detailed feedback to Executive team then develop strategies to take the opportunity to the next stage in the sales process and close the business • Promote high visibility of the hotel through partnership with hotel Marketing team, local CVB, 3rd party partners to generate and develop new business opportunities • Execute upon the brand’s service strategy and initiatives to drive customer satisfaction and loyalty • Serve the customer by creating a “customer first” culture Show less



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Senior Sales Manager

  • May 2019 - Oct 2020

  Manage incoming sales and catering opportunities on behalf of a portfolio of thirteen (13) world-class luxury hotels in the Caribbean and Latin America destination serving West Coast Incentive Group customers. • Act as on-property liaison to contract group events with pre-defined peak room parameters• Build and strengthen relationships with existing and new customers to enable future bookings• Collaborate with cross-functional teams to maximize revenue and hotel occupancy• Deliver against revenue targets through strategic marketing and action plans to achieve 127% to goal• Embraced constraints through collaboration, resourcefulness, self-direction, and strategic relationships• Detailed turnover process allowing hotel to execute flawlessly while delivering world-class service Show less

• Sales Executive / Business Development

  • Oct 2014 - May 2019

  Identified demand generator accounts and uncovered competitive intelligence to drive increase in sales and revenue growth. Developed strategic account plans to proactively solicit prospects in the market. Highly collaborative with cross-functional teams to position hotel portfolio as top performers in the market.Proactively solicited portfolio of prospects Positioned and marketed hotel portfolio with strategic accounts and demand generators in the market. Uncovered competitive intelligence that increased new accounts and market shareEffective communication, listening, advising with a consultative and solutions-minded approachParticipated in local trade shows, familiarization trips (FAMS), Networking eventsExceeded key sales metrics to achieve 221% to goal Show less

• Account Executive

  • Jun 2010 - Oct 2014

  Account management of 75+ portfolio of State, Federal, and Military agencies throughout Arizona. Grew market advantage by fostering and developing relationships with key decision makers. Cultivated relationships between hotels and high-valued customers to build lasting relationships. Creating value propositions to positively impact customer experience. Subject matter expert led to training regional sales teams on government procurement processes and contracting.Achieved optimum growth of accounts generating over $2 million in revenueFocused on fostering relationships with a customer-first philosophyEarned trust from stakeholders by employing the best strategies with the right businessAwarded as an Honorary Squadron Commander at Davis Monthan Air Force BaseFacilitated training on procurement processes, customer relations, influencing stakeholders, winning the business Show less