Kendra Steinmetz
Commercial Marketing Manager at Mainstay Medical- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
American Sign Language Elementary proficiency
Topline Score
Bio
Experience
-
Mainstay Medical
-
United States
-
Medical Equipment Manufacturing
-
1 - 100 Employee
-
Commercial Marketing Manager
-
Jan 2023 - Present
• Execute Global Commercial Marketing strategies and develop a patient-centric, omni-channel marketing plan that influences patients and physicians along the sales cycle and drives business results• Identify business trends (internally and externally), proactively provide messaging, collateral, communication, and education for commercial teams • Collaborate with cross functional teams to aggregate commercial marketing needs across the organization • Understand market opportunities, customer insights and business drivers by leveraging market and competitive and customer intelligence • Lead development of a content material and editorial calendar in collaboration with business, PR and channel marketing partners in order to enhance our brand position and thought leadership and awareness as a market leader• Provide direction to marketing channel partners for the development of advertising campaigns, website enhancements, email marketing, direct to patient advertisements, and social marketing, along with industry and patient-centric events to support key business priorities• Collaborate with business and channel marketing partners to refine our value proposition and messaging platform to effectively influence prospects to drive consideration• Partner with sales and horizontal marketing teams to develop core sales support materials including collateral and pitch book templates, brochures, marketing collateral to ensure salient, patient-focused and brand compliant communications• Develop and implement internal & external marcomms (including advertising, promotional and public relations initiatives) in a way that enhances the achievement of business strategy• Collaborate with marketing teams and channel partners to develop, test, and learn agendas and best practices that optimize marketing and content effectiveness• Manage budget & execution of the Commercial Marketing Plans with the Omnichannel Marketing Managers and Commercial teams Show less
-
-
Global Marketing Associate
-
Jan 2021 - Jan 2023
• Drive Global Downstream marketing strategies for ReActiv8, a restorative neurostimulation device for chronic low back pain patients. The therapy is designed to increase function and decrease pain by restoring neuromuscular control of the multifidus muscle. • Plan, produce and promote innovative direct-to-consumer marketing campaigns leveraging all marketing channels with the sole intent of elevating the Company’s brand and reaching new and existing audiences.• Adapt and repurpose content and collateral from our national marketing team and across all channels to drive audience engagement and strengthen our global brand.• Promote research content and position Mainstay’s as thought-leader in the industry and market.• Develop marketing materials that echo the Company’s key messaging and overall strategies. Includes maintenance of existing firm collateral and development of new collateral as needed by the team.• Works closely with international sales territories to support geographically specific requests for marketing support and materials. • Create custom content to support the Company’s marketing and communications plan.• Feed and sustain a strong relationship with our commercial team, vendors, managers, and business leaders.• Develop and manage communication plans for business service lines and key projects.• Support in the development of a strong internal brand that promotes our values of teamwork, integrity, and excellence.• Collaborate with our business teams on strategies to promote our work, our people, and our ideas.• Establish, monitor, analyze and communicate metrics for all communication efforts.• Be able to manage multiple projects simultaneously with minimal direction to the satisfaction of internal clients. Show less
-
-
Executive Assistant To Chief Executive Officer
-
Sep 2020 - Jan 2021
• Represent the CEO, as needed, directly interface with the Board of Directors, and maintain a high level of discretion and confidentiality. • Demonstrate significant flexibility in ability to work remotely pending establishment of San Diego, as well as managing time zones of various team members (Australia, USA, Germany, United Kingdom).• Maintain complicated calendars by planning and scheduling meetings, conferences, teleconferences, and travel. Directly interface with internal and external parties.• Provide administrative support to other executive team members as needed, especially related to team meetings, strategic planning, industry tradeshows and events, etc.• Plan and execute team meetings, physician and sales training events, dinners, etc.• Interface regularly with senior executive team to drive projects and deliverables. • Work independently and/or collaboratively on projects, from conception to completion, and must be able to work under pressure at times to handle a wide variety of activities. Show less
-
-
-
The CorStar Group
-
United States
-
Business Consulting and Services
-
Executive Marketing Assistant
-
Oct 2018 - Sep 2020
Asset Valuation and Value Proposition consulting for small and mid-size biotechnology, pharmaceutical, and medical device companies • Maintain calendar and travel arrangements for Managing Director, ensuring appropriate preparation for daily activities: scheduling and meeting coordination, interviews, appointments, personal events, and other similar activities. • Coordination and due diligence for 10 Biotech/Pharmaceutical/Investor conferences. • Business development support for international pharmaceutical client: coordinate bi-monthly client conference meetings, record minutes, and follow up on action items. • Analyst support for international pharmaceutical client: due diligence and asset/partnering identification. • Maintain comprehensive CRM and database for productivity statistics to comply with company standards. • Organize and maintain administrative and research-related document migration in DropBox. Show less
-
-
-
Netflix
-
United States
-
Entertainment Providers
-
700 & Above Employee
-
Post Production Assistant
-
Aug 2017 - May 2018
Post Production Assistant on "Arrested Development" Season 5 • Performed tasks ensuring success in the Editorial department. • Quality Assurance of high volume data: Contracts, Cuts, Credits, Deal Memos, Delivery Documents, Production Reports, Titles. • Heavy calendar coordination and scheduling of Automated Dialog Replacement for all actors. • Point of Contact for the Editorial Department involving correspondence with associated production departments • Preparation of notes and relevant documents for meetings. • Budget Management via Excel in accordance to Purchase Orders and Invoices. • Created, updated, and distributed: ADR/VFX/Stock documents per episode, documents for easy facilitation/navigation of DAX, scene re-distribution within scripts, Wall cards, Calendars, Grids, etc. • Distribution of necessary documents: Scripts, Call Sheets, Production Reports, Dailies and Discrepancies Reports, Camera Reports, Sound Reports, Script Notes, etc. Show less
-
-
-
Nickelodeon
-
United States
-
Broadcast Media Production and Distribution
-
700 & Above Employee
-
Production Assistant
-
Jul 2017 - Jul 2017
Production Assistant on "The Thundermans" Season 4 • Served as communication facilitator between the various elements involved in the production on/off the set – Performed all tasks, in production office and on set, as required by actor/director/producer/writer to their complete satisfaction. • Ensured that producers have the necessary materials prior to table reads, production meetings or shoots. • Distributed paper documents, scripts and communication-systems through the set before and during the filming process – Supplied and maintained ever-ready stock of supplementary material. o Distributed: Scripts, Call Sheets, Production Logs, Shoot Schedules o Logged: Production Orders, Background Checks for Cast/Crew/Extras, Safety Contracts o Filed: COAs o Created: Starter Packets for Cast/Crew, Background Actors Show less
-
-
-
Lionsgate
-
United States
-
Entertainment Providers
-
700 & Above Employee
-
TV Physical Production Intern
-
Sep 2016 - Dec 2016
• Tracking and cataloging resumes and credits for Below the line crew members • Managing the storage and tracking of production assets • Conducting online research for pre-production • Tracking and cataloging resumes and credits for Below the line crew members • Managing the storage and tracking of production assets • Conducting online research for pre-production
-
-
-
Nickelodeon Animation
-
United States
-
Animation and Post-production
-
700 & Above Employee
-
Production Intern
-
Jun 2016 - Aug 2016
Production Intern on "The Thundermans" Season 4 • Served as communication facilitator between the various elements involved in the production on/off the set – Performed all tasks, in production office and on set, as required by actor/director/producer/writer to their complete satisfaction. • Ensured that producers have the necessary materials prior to table reads, production meetings or shoots. • Distributed paper documents, scripts and communication-systems through the set before and during the filming process – Supplied and maintained ever-ready stock of supplementary material. o Distributed: Scripts, Call Sheets, Production Logs, Shoot Schedules o Logged: Production Orders, Background Checks for Cast/Crew/Extras, Safety Contracts o Filed: COAs o Created: Starter Packets for Cast/Crew, Background Actors Show less
-
-
-
Gary Sanchez
-
Entertainment Providers
-
Creative Development Intern
-
Jun 2015 - Sep 2015
Production company of Will Ferrell, Adam McKay, and Chris Henchy. • Script coverage, phone coverage, call sheets, script logs • Inventory management and event planning Production company of Will Ferrell, Adam McKay, and Chris Henchy. • Script coverage, phone coverage, call sheets, script logs • Inventory management and event planning
-
-
-
Funny Or Die
-
United States
-
Entertainment Providers
-
1 - 100 Employee
-
Production Assistant & Intern
-
Jun 2015 - Sep 2015
http://www.funnyordie.com/ • Script coverage, phone coverage, research on IMDB Pro and Studio System • Assisting on set and on location for viral video shoots http://www.funnyordie.com/ • Script coverage, phone coverage, research on IMDB Pro and Studio System • Assisting on set and on location for viral video shoots
-
-
-
campusTVs, Inc.
-
United States
-
Higher Education
-
1 - 100 Employee
-
UCLA campusCEO
-
Jul 2014 - May 2015
• Hire and manage students on campus to deliver, pick up and handle all service calls. • Assist RCM in meeting strategic goals at each campus; identify and evaluate on campus opportunities. • Build and maintain relationships with college administrators and bookstore managers. • Develop and execute social media marketing campaigns. • Identify opportunities to increase operational efficiency on campus. • Hire and manage students on campus to deliver, pick up and handle all service calls. • Assist RCM in meeting strategic goals at each campus; identify and evaluate on campus opportunities. • Build and maintain relationships with college administrators and bookstore managers. • Develop and execute social media marketing campaigns. • Identify opportunities to increase operational efficiency on campus.
-
-
Education
-
University of California, Los Angeles
Bachelor's degree, Sociology, Film/Television/Digital Media -
La Costa Canyon High School