Experience

Betach Solutions

• Canada
• Information Services
• 1 - 100 Employee

• Functional Lead in Cloud Applications

  • Aug 2022 - Present

• Marketing Analyst

  • Oct 2019 - Aug 2022

  • Organized content on a monthly basis for digital monthly newsletters, white papers and email campaigns• Created customized designs for marketing campaigns using Adobe Creative Cloud• Designs and maintained the company website on Squarespace, maximizing both user experience and google SEO results• Utilized lead generations tools such as Visitor Queue to compile into CRM• Created marketing plans and execution plans for the entire companies marketing initiatives• Managed social media using Social HP, emphasized campaigns around LinkedIn and Facebook• Analyzed data and marketing reports in order to spend efficient marketing dollars and increase potential sales results• Monitoring engagement trends and using consumer data in upcoming campaign executions• Utilized Microsoft Dynamics 365 for Marketing to automate email campaigns, configure customer journeys and granular customer segments• Managed all internal and external events using Dynamics 365 for Marketing, Eventbuilder, On24, Hopin and Microsoft Teams• Worked with clients on creating email templates and managing events with their Dynamics 365 for Marketing implementations



Kendra Davidson

• Calgary, Canada Area

• Freelance Graphic Designer

  • Sep 2016 - Present



Assist Health Supplies

• Canada
• Home Health Care Services
• 1 - 100 Employee

• Marketing Specialist

  • Jul 2019 - Dec 2019

  • Managed social media accounts and product campaigns • Managed Google AdWords account to maximize online advertisements and SEO ratings • Utilized Google Analytics to increase website traffic • Organized brand content including writing monthly blogs • Worked on brand development with team to find new ways to advertise • Managed social media accounts and product campaigns • Managed Google AdWords account to maximize online advertisements and SEO ratings • Utilized Google Analytics to increase website traffic • Organized brand content including writing monthly blogs • Worked on brand development with team to find new ways to advertise