Kendra Coy
Client Marketing/Endorsement Coordinator & Analyst at Athletes First- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish -
Topline Score
Bio
I had the opportunity to work with Kendra as a student intern for CSUMB Athletics. She played a critical role in the start up, planning and implementation of game promotions and day to day operation of the Blue Crue -- our first ever student fan group. In addition to being pleasant to work with, Kendra is a highly motivated person who communicates well with her peers, as well as coaches and staff . During her time with us, she was an effective leader and proved to be proactive and hard working; consistently getting projects done in a timely manner. Kendra's leadership, positive attitude and work ethic left a strong outline and model for our student leaders that have followed in her foot steps.
I had the opportunity to work with Kendra as a student intern for CSUMB Athletics. She played a critical role in the start up, planning and implementation of game promotions and day to day operation of the Blue Crue -- our first ever student fan group. In addition to being pleasant to work with, Kendra is a highly motivated person who communicates well with her peers, as well as coaches and staff . During her time with us, she was an effective leader and proved to be proactive and hard working; consistently getting projects done in a timely manner. Kendra's leadership, positive attitude and work ethic left a strong outline and model for our student leaders that have followed in her foot steps.
I had the opportunity to work with Kendra as a student intern for CSUMB Athletics. She played a critical role in the start up, planning and implementation of game promotions and day to day operation of the Blue Crue -- our first ever student fan group. In addition to being pleasant to work with, Kendra is a highly motivated person who communicates well with her peers, as well as coaches and staff . During her time with us, she was an effective leader and proved to be proactive and hard working; consistently getting projects done in a timely manner. Kendra's leadership, positive attitude and work ethic left a strong outline and model for our student leaders that have followed in her foot steps.
I had the opportunity to work with Kendra as a student intern for CSUMB Athletics. She played a critical role in the start up, planning and implementation of game promotions and day to day operation of the Blue Crue -- our first ever student fan group. In addition to being pleasant to work with, Kendra is a highly motivated person who communicates well with her peers, as well as coaches and staff . During her time with us, she was an effective leader and proved to be proactive and hard working; consistently getting projects done in a timely manner. Kendra's leadership, positive attitude and work ethic left a strong outline and model for our student leaders that have followed in her foot steps.
Experience
-
Athletes First
-
United States
-
Spectator Sports
-
1 - 100 Employee
-
Client Marketing/Endorsement Coordinator & Analyst
-
Jun 2016 - Present
Coordination/support of the Client Marketing/Endorsement Department, including:o Involvement in the accounting and tracking for over $18,000,000 annually in marketing deals and paymentso Analysis and upkeep of various sales metrics related to individual and group performanceo Creation of invoices payable to clients, client check distribution, appearance calendar upkeep and additional support, as neededGeneral business administration duties, including:o Creation and distribution of client invoices for over 300 clientso Managing client information and filing systems, both hard copy and digital, that contains player contracts and all personal/contact informationo Administration of the highly-competitive internship programPrevious Experience included:Served as the executive assistant to the CEO (also an agent to multiple high-profile athletes and coaches) Duties included:• Screening all CEO phone calls and emails, organizing and prioritizing them for follow up• Responsible for CEO calendar and frequent trips/travel• Execution of all CEO business and personal needs
-
-
-
Fresno Grizzlies
-
United States
-
Spectator Sports
-
1 - 100 Employee
-
Ticket Sales Assistant
-
Aug 2014 - Jun 2016
Served as an integral member of the sales staff, assisting with all sales efforts andmetrics (non-sales position). Duties included:• Tracking entire database of season ticket holder (STH) and group accounts,including payments, balances, general database info, tickets purchased, etc.• Generating multiple reports related to various sales metrics, includingcommissions, renewal rates, extra STH benefits received, and extensively-detailed financial reports• Organizing mailers to STHs and prospects for invoices, special events orpromotions• Planning and executing all STH events including fantasy batting practice, holidayparty, appreciation BBQ, ticket pickup party, meet and greet, etc.• Acting as the “face” or liaison between all STHs/clients and sales staff• Account representative for approximately 25 STHs, delivering exclusivecustomer service for any personal account needs• Organized the “Making the Grade” program that brought ~5,000 school-agedkids to the ballpark for a game and educational assembly• General assistance to the Director of Ticket Sales for all department needs• Offering input to department-wide marketing and sales strategies• Programs primarily used included Microsoft Excel, Word, and Outlook, SCORECRM, and TicketReturn
-
-
-
University of Mississippi
-
United States
-
Higher Education
-
700 & Above Employee
-
Athletics Marketing Coordinator
-
Aug 2012 - Apr 2014
Head marketer for women’s basketball and softball, with supporting roles on football and women’s soccer. Duties Included:• Planning and executing marketing plans• Writing and producing radio/video promotional material• Planning, writing, and executing detailed game day scripts for over 90 matches• Booking and coordinating event guests/performers, National Anthem singers, etc• Coordinating with facility managers, school band, mascot, cheer/dance team for each event• Managing budgets for each sport• Producing/creating promotional graphics with PhotoShop• Managing and training game day interns and staff• Coordination of social media avenues to engage fans• Working with entire department on broad marking plans for general promotions and events
-
-
-
Maryland Sports Properties
-
Advertising Services
-
1 - 100 Employee
-
Marketing/Sales Assistant
-
Jul 2011 - Jun 2012
• Preparation of extensive sales packages, presentation materials, and sponsorship recaps• Assistance in the execution of various Maryland Basketball game day elements• Creation of various additional creative elements, mainly internet and print material based on internal and current and prospective client needs• Maintenance of TSM’s Facebook and Twitter social media accounts as well as website content• Assistance in executing Terrapin Sports Radio Network content• Creation and management of entire photograph portfolio of all sponsorship elements
-
-
-
California State University, Fresno
-
United States
-
Higher Education
-
700 & Above Employee
-
Athletics Marketing Assistant
-
Jul 2010 - May 2011
• Head marketer for women’s soccer, women’s basketball, and women’s lacrosse. • Coordination of social media avenues such as Facebook, YouTube, and Twitter• Assistance with marketing and promotions for football, women’s volleyball, men’s basketball, softball, and baseball, both in office and game day and with other athletic department special events• Coordination of the Junior Bulldog Kid’s Club
-
-
-
-
Recreation Leader
-
Jun 2005 - Jul 2010
Camp Counselor at an overnight summer camp. Duties included supervising 6-20 children from ages 7-15 while planning and organizing daily activities. Sessions were M-F with 6 total sessions during each summer.Held title of Head Cook during the later years of employment. Duties included planning and preparing 3 meals per day for anywhere between 30-120 people and supervising 3-5 kitchen assistants.
-
-
-
San Jose State University
-
United States
-
Higher Education
-
700 & Above Employee
-
Athletics Marketing and Promotion Graduate Assistant
-
Aug 2008 - Dec 2009
•Head of the Junior Spartans Kid’s Club:• Maintained affiliated Facebook accounts – Both Sammy Spartan (mascot) and athletics page• Assisted with the marketing and promotion efforts in football, volleyball, men’s and women’s soccer, and men’s and women’s basketball• General office duties such as mailing, faxing, copying, emailing, phone correspondence, data entry, product inventory, and more
-
-
-
California State University, Monterey Bay
-
United States
-
Higher Education
-
700 & Above Employee
-
Athletics Student Intern - Multiple Areas
-
Nov 2004 - Apr 2008
• Assistant concession manager 2004-2007 for major sporting events• Athletic finance office experience• Co-founder of “Blue Crue” – Athletic fan group for students, still active today• Assistant game manager for basketball games in 2008
-
-
Education
-
San Jose State University
M.A., Kinesiology -
California State University-Monterey Bay
B.S., Kinesiology