Experience

The Jackson Laboratory

• United States
• Biotechnology Research
• 700 & Above Employee

• Associate Director of Marketing

  • Jul 2018 - Present

• Marketing Manager

  • Feb 2016 - Present

  -Develop and manage strategic marketing plan targeting for both U.S. and international markets with a focus on driving revenue and supporting sales efforts. - Manage the performance of direct reports by developing accountabilities and establishing performance objectives. - Spearheaded, implemented, trained and managed leading project management software, Workfront, aimed at streamlining communication among the growing marketing team and business stakeholders. - Implement and manage new marketing tactics to better segment the database creating a more personalized marketing experience for our customers.- Develop and execute lead generation strategies the drive sales inquiries, including adding a new lead generation specialist to rapidly qualify new leads.- Lead and manage the integration of other divisions into Salesforce, Marketo, and Workfront. Streamlined business processes for better customer experiences.

• Senior Marketing Campaign Manager

  • Oct 2014 - Feb 2016

  - Developed, implemented and managed the yearly marketing plan, ensuring that it met the strategic objectives for each business unit.- Initiated and oversaw all marketing campaigns and projects, ensuring they were completed on time, on budget, and met the goals of each business unit.- Ensured the strategic objects were achieved and monitored overall campaign performance.- Managed the tactical project manager and marketing operations specialist.- Implemented a marketing calendar within Salesforce to better track and measure engagement of all our activities.- Increased the number of new high-quality leads captured by 10% from 27,057 to 29,762 by December 2015- Streamlined the marketing team to be more agile, moving from running 2 campaigns a years to 15.

• Marketing Systems Specialist

  • Nov 2013 - Oct 2014

  The Jackson Laboratory is recognized as the leading mammalian genetics research institute focused on mouse genetics and disease research, and a unique resource for the scientific community. As part of our research mission, we develop and offer advanced resources and services to the scientific and biomedical research community.- Responsible for the in-department support of marketing operations systems.- Support the configuration, management, maintenance and reporting of Salesforce CRM, Marketing Automation, Social media and the website.- Focused on improving the customer experience and maximizing the impact of content generation. Work with content developers to ensure that web content generation follows best practices for SEO, web design and information and content architecture.

• Marketing Campaign and Event Specialist

  • Sep 2013 - Nov 2013



ARGUS International, Inc.

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Director of Marketing

  • Feb 2013 - Sep 2013

  • Develop and implement the annual marketing plan for the company including any and all subsidiaries. • Lead in planning and administering the firm’s annual marketing budget.• Manage prospect databases while maintaining a keen awareness to customer trends and changing market conditions. • Develop and manage all external company communications, press releases and other customer/industry facing materials, ensuring maximum exposure to the appropriate audience and tracking published results. • Perform any and all media buying, consistent with the approved annul marketing plan.• Develop and maintain company’s brand and related marketing message vehicles including web-site, collaterals, business cards, proposals, videos, social media, clothing, promotional materials, etc.• Manage and oversee the company’s involvement in various networks and associations.• Oversee and initiate the company’s social media activities including supervision of web site design, content management, company Facebook and LinkedIn site, and any other social media that may apply.• Supervise and manage all Marketing personnel including any third party relationships.

• Marketing Manager

  • 2008 - Feb 2013

  ARGUS provides the global aviation marketplace with valuable information to make informed decisions and manage risk.- Design brand-appropriate messaging and communication tools based on market demands, customer needs, chosen product strategies and initiatives for all four-business units- Create, author, implement, and maintain marketing collaterals, product videos, emails, and direct mail pieces- Plan, coordinate, and execute advertising and public relations strategies that support ARGUS’ brand building objectives- Organized and implemented the redesign of the corporate website, including a online lead generation tool- Manage marketing assistants, consultants, and global strategic partnerships- Create and maintain all aspects of social media marketing- Salesforce.com administrator responsible for implementation, training, and maintenance of new CRM



Cengage Group

• United States
• E-Learning Providers
• 700 & Above Employee

• Sales Representative

  • 2007 - 2008

  As a distance sales representative for Cengage Learning, I managed over 100 different colleges and universities, selling behavioral and social science textbooks. As a distance sales representative for Cengage Learning, I managed over 100 different colleges and universities, selling behavioral and social science textbooks.



Countryside Realty

• Marketing and Advertising Consultant

  • 2005 - 2006

  Countryside Realty is a real estate group serving Southeastern Indiana.Created an advertisement featured in the Batesville Chamber of Commerce Membership Directory and Community GuideDeveloped a brochure introducing the services and agents of Countryside Reality Countryside Realty is a real estate group serving Southeastern Indiana.Created an advertisement featured in the Batesville Chamber of Commerce Membership Directory and Community GuideDeveloped a brochure introducing the services and agents of Countryside Reality