Consultant

• Mar 2022 - Present

Clients include: Moneris BDO Canada SOCAN TikTok Canadian Standards Association Loblaws Clients include: Moneris BDO Canada SOCAN TikTok Canadian Standards Association Loblaws

Communications Assistant

• Oct 2021 - Mar 2022

● Actively promotes to and engages the internal/external community -Interacts and corresponds with the community and capitalizes on opportunities to proactively promote and build a positive reputation. -Maintains presence and reputation through various avenues; initiating activities and sustaining campaigns and conversations, including through social media and posting updates or responses. -Actively participates and collaborates with staff to identify content to be channeled through various platforms ● Collects, reviews and analyzes metrics and other information gathered -Identifies appropriate opportunities to foster engagement with the Ryerson community and stakeholders to reinforce brand messaging and/or establish brand reputation. -Monitors and gathers information from major related social networking sites to identify trends, best practices, brand mentions, etc. ● Writes, prepares and publishes internal and external communication content -Develops content delivery plan for intended audience, contributes to determining approach to establishing and maintaining social media presence. -Proposes content changes to digital functions and processes for continuous improvement in service standards.

Department and Communications Assistant

• Aug 2020 - Oct 2021

-Process/enter changes to 1000+ students’ government and/or university record files -Draft written content for the monthly SFA newsletter -Develop SFA and OSAP related content for Instagram (in collaboration with the ServiceHub) -Support the creation of new training materials and presentations (both internal and external) for staff and student outreach/engagement including, canned responses/communications, slide decks, how-to manuals and other virtual outreach initiatives -Update existing training materials and documents (both internal and external) -Assist with departmental initiatives, such as recruitment events (Open House, Ontario Universities Fair, external department training) -Provide general information to students regarding government assistance programs such as the Ontario Student Assistance Program (OSAP), Continuation of Interest-Free Status (CIFS), and other financial assistance opportunities to students through the OSAP portal and via email -Maintain department statistics, including tracking service delivery standards -Identify issues/opportunities to improve effectiveness in program and/or service delivery -Review student eligibility for awards and bursaries ranging from $100 to $5,000 in value -Amend and revise internal databases and spreadsheets via ONe-key and Google sheets that track student eligibility, issuance and receipt of bursaries, awards, scholarships Committee Involvement The Black Faculty & Staff Community Network (BFSCN) -A member of both the Leadership Development & Career Mentorship (LDCM) and Outreach and Welcome sub-committees -Designed and developed written content the first issue of the BFSCN newsletter -Helped plan and coordinate four Zoom webinar training sessions which were hosted by the LDCM team -Actively discussed and made recommendations for how to improve EDI at Ryerson Volunteer -Participates and supports EDI initiatives on campus including participating as a panelist for webinar events

Senior Account Executive

• Aug 2020 - Aug 2020

Account Executive

• Apr 2019 - Aug 2020

● Developed and executed integrated communications, digital marketing, and media relations strategies for several clients, including: Houseplant, John Frieda, Bioré, Jergens, Molson Coors, PepsiCo and Nestle Purinao Notable achievements:- Helped launch the first-ever streaming platform by a snack brand (Doritos Ketchup+)- Secured an earned media segment on CP24 Morning for the launch of Doritos Ketchup+ ● Oversaw the planning and execution of influencer programs, including the development of social and video content● Conducted media relations on an ongoing basis in an effort to secure coverage and increase product and brand awareness● Developed compelling media pitches, key messages, and social content that helped build and strengthen brand awareness ● Continuously identified new storytelling opportunities for brands and enhanced community engagement● Planned and executed high quality experiences, events and product launches for media, influencers and clients● Created media lists and reached out to media to pitch tv, print and online stories ● Worked with the in-house creative team and external vendors to develop print-ready promotional tools● Coordinated the distribution of promotional materials, product and mailers to media and influencers● Regularly participated in brainstorm meetings, contributing ideas and communicating issues● Conducted daily news monitoring, analytics tracking, campaign reporting and brand-related research

Intern

• Jan 2019 - Mar 2019

Hostess, Server, Cashier and Kitchen Expo

• May 2015 - Apr 2019

-Greeted and seated guests -Completed grab-and-go sales quickly and efficiently -Kept track of product inventory and restocked grab and go fridge -Took guest orders in a timely manner -Managed multiple restaurant guests at a time -Responsible for upholding the first in, first out (FIFO) inventory process -Helped keep a smooth work flow between the kitchen and floor staff -Greeted and seated guests -Completed grab-and-go sales quickly and efficiently -Kept track of product inventory and restocked grab and go fridge -Took guest orders in a timely manner -Managed multiple restaurant guests at a time -Responsible for upholding the first in, first out (FIFO) inventory process -Helped keep a smooth work flow between the kitchen and floor staff

Public Relations Intern

• Jan 2018 - Apr 2018

-Daily news monitoring and reporting -Managed daily account deliverables -Coordinated the packing and delivery of promotional mailers -Provided logistics support for client events -Developed materials such as press clippings, fact sheets, briefing books, media lists, influencer recommendations, pitch notes etc. -Assisted in the planning and execution of campaigns -Supported new business initiatives -Primary clients included: Church & Dwight, Moroccanoil, Revlon, ESET -Daily news monitoring and reporting -Managed daily account deliverables -Coordinated the packing and delivery of promotional mailers -Provided logistics support for client events -Developed materials such as press clippings, fact sheets, briefing books, media lists, influencer recommendations, pitch notes etc. -Assisted in the planning and execution of campaigns -Supported new business initiatives -Primary clients included: Church & Dwight, Moroccanoil, Revlon, ESET

Conference Coordinator-Sponsorship Team

• Jan 2017 - Apr 2017

The EMERGE Conference is part of a multi-disciplinary project which includes print and digital magazines, an image arts exhibit, Instazine, and the EMERGE Media Awards. Each year hundreds of attendees flood the conference space to hear from a stellar and high-profile lineup of speakers. Sponsorship team responsibilities: • Obtained sponsorship for the award winning Emerge Conference and Emerge Media Awards • Reached out to multiple companies for monetary donations or gifts-in-kind

Event Manager and Communications Coordinator

• Jan 2017 - Apr 2017

• Actively responded to emails • Main point-of-contact for the 2017 International Cyber Security Conference hosted by OCMT • Promoted upcoming events via social media • Social Media management (curated posts and updated social media outlets in a structured and timely manner) • Wrote pitch letters to send to conference speakers • Pitched companies for event sponsorship • Wrote press releases and blog posts • Actively responded to emails • Main point-of-contact for the 2017 International Cyber Security Conference hosted by OCMT • Promoted upcoming events via social media • Social Media management (curated posts and updated social media outlets in a structured and timely manner) • Wrote pitch letters to send to conference speakers • Pitched companies for event sponsorship • Wrote press releases and blog posts

Floor Staff

• Aug 2015 - Apr 2016

• Promoted weekly events happening at the lounge such as pub night and open mic night via social media and face-to-face interaction • Helped manage events • Decorated the lounge for events • Bused tables and maintained the cleanliness of the lounge and bar area • Ensured guests were satisfied with their experience at the lounge • Built and maintained relationships with DJ's and performers • Promoted weekly events happening at the lounge such as pub night and open mic night via social media and face-to-face interaction • Helped manage events • Decorated the lounge for events • Bused tables and maintained the cleanliness of the lounge and bar area • Ensured guests were satisfied with their experience at the lounge • Built and maintained relationships with DJ's and performers

Journalism Intern and Event Volunteer

• Aug 2015 - 2016

• Wrote at least 1-2 articles monthly • Pitched article ideas • Attended local events (i.e. fashion shows, concerts, promotion parties) • Promoted, hosted and managed Faze magazine events • Conducted interviews (with musicians, social media stars etc.) • Wrote at least 1-2 articles monthly • Pitched article ideas • Attended local events (i.e. fashion shows, concerts, promotion parties) • Promoted, hosted and managed Faze magazine events • Conducted interviews (with musicians, social media stars etc.)

Sales Associate and Cashier

• Aug 2011 - Mar 2015

• Customer Service • Greeted and assisted customers • Cleaned and maintained sections • Promoted sale items and discount days • In charge of the fitting rooms • Finalized sales and cashed customers out in a polite and friendly manner • Customer Service • Greeted and assisted customers • Cleaned and maintained sections • Promoted sale items and discount days • In charge of the fitting rooms • Finalized sales and cashed customers out in a polite and friendly manner