Experience

Ellen Digital Ventures

• United States
• Entertainment Providers
• 1 - 100 Employee

• Brand & Content Marketing Consultant

  • Jan 2022 - Present



The Hollis Co.

• United States
• Media Production
• 1 - 100 Employee

• Sr. Director, Communications & Brand Strategy

  • Jun 2020 - Sep 2021

• PR & Communications Specialist

  • Apr 2020 - Jun 2020



ACHRE

• Sr. Director, Communications & Brand Strategy

  • Apr 2020 - Sep 2021



ZOZO USA

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Senior Manager

  • Mar 2018 - Feb 2019

  -Responsible for developing & executing global launch strategies that introduced ZOZO in over 72 countries.-Responsible for building marketing campaigns for the US & Europe markets that included content conception building and photographic and videographic content.-Cultivated brand's visual style and tone of voice for implementation across social and digital properties.-Built PR roadmap with a dedicated team and oversaw its strategic execution. -Identified key editors and established personalized seeding strategy.



Rachel Zoe Collection

• Director, Brand Marketing & PR

  • Sep 2017 - Feb 2018

  -Developed brand image and PR strategy for Rachel Zoe Collection.-Directed special events ranging from dinners, trunk shows, store openings to larger-scale formats including New York Fashion Week.-Spearheaded PR initiatives including blogger partnerships, digital media action plans, and events.-Identified key influencers, devised strategy for seeding and product placement, secured profiles and feature stories both nationally and internationally.-Programmed bicoastal press days for editors, stylists and influencers to preview and re-see collections securing national and regional print, as well as digital media.



Rachel Zoe, Inc.

• Apparel & Fashion
• 1 - 100 Employee

• PR & Marketing Manager

  • Aug 2014 - Sep 2017

  -Curated digital media and print campaigns to support PR targets and engage consumers in online conversations with the brand.-Conceptualized, directed and produced all photo and video shoots for social and digital properties & brand look books.-Responsible for developing brand's first pop up store at The Grove Los Angeles.-Managed build-out and design of space, merchandise planning, and staffing.-Developed and executed marketing and events calendar.-Assisted in planning and overall design and launch of www.shoprachelzoe.com.

• Product Development Associate

  • Jan 2012 - Aug 2014

  -Coordinated and managed communication between PR, sales and design teams to ensure the creative brand vision for Rachel Zoe Collection licenses across multiple product categories, RTW, footwear, and jewelry.-Established and maintained a seasonal calendar to ensure product development flow.-Created visual presentations based on seasonal design concepts.-Served as a copy editor for Rachel Zoe and the Rachel Zoe Collection.

• Executive Assistant to Rachel Zoe

  • Jan 2010 - Jan 2012

  -Managed Rachel Zoe’s calendar, coordinated personal appearances and oversaw partnership deliverables.-Responsible for planning personal and corporate events and travel. -Conceptualized and implemented systemized organization and digital documentation of personal archive.



Twelfth Street by Cynthia Vincent

• Design
• 1 - 100 Employee

• Design Assistant

  • Jul 2009 - Jan 2010

  -Responsible for reporting trend research and competitive market analysis.-Designed and sampled a collection of t-shirts made from recycled materials.-Produced and styled look books for all brands within the Twelfth Street portfolio. -Responsible for reporting trend research and competitive market analysis.-Designed and sampled a collection of t-shirts made from recycled materials.-Produced and styled look books for all brands within the Twelfth Street portfolio.