Ken McWilliams
Account Manager Ireland at FANZO- Claim this Profile
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Bio
Alan McCabe
Ken is a highly experienced sales and marketing professional who is a target driven and a determination to achieve. A team player who will lead and mentor with a friendly warm personality. A consistent achiever of targets and objectives who will add greatly to any team he joins.
Alan McCabe
Ken is a highly experienced sales and marketing professional who is a target driven and a determination to achieve. A team player who will lead and mentor with a friendly warm personality. A consistent achiever of targets and objectives who will add greatly to any team he joins.
Alan McCabe
Ken is a highly experienced sales and marketing professional who is a target driven and a determination to achieve. A team player who will lead and mentor with a friendly warm personality. A consistent achiever of targets and objectives who will add greatly to any team he joins.
Alan McCabe
Ken is a highly experienced sales and marketing professional who is a target driven and a determination to achieve. A team player who will lead and mentor with a friendly warm personality. A consistent achiever of targets and objectives who will add greatly to any team he joins.
Credentials
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The Fundamentals of Digital Marketing
Google
Experience
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FANZO
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United Kingdom
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Technology, Information and Media
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1 - 100 Employee
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Account Manager Ireland
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Sep 2022 - Present
Fanzo started in 2011, as a simple venue finder for sports fans in the UK called MatchPint. We now help 6 million fans every year enjoy sport in our network of 10,000 partner venues, across 6 countries. 'Our purpose is to bring fans together to create unforgettable sporting memories'. We are a B2B tool for venues that show live sport on TV. Our platform saves venue managers hours a week on promoting their sport online, gets more people in to watch the fixtures they're showing and provides valuable data insights on their customers. Show less
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Key Account Exec
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Feb 2002 - Oct 2022
Key Account Executive – On Trade2012 - 2020As a Diageo Key Account Executive in the on-trade, my role is to own/deliver Volume and NSV growth targets within my territory throughout our Beer and Spirits portfolio. This is done through delivering sales, share and profit growth against a full year operating plan while ensuring our customer, category and brand plans are executed brilliantly in outlet.- Priorities include building/securing distribution with new product launches and delivering on commercial/customer marketing initiatives. - Driving a commercial agenda and exhibiting a leadership role, by acting as a consultant to our customers in Joint Business Planning. - Engaging on all customer facing concerns regarding product quality, account/credit management and logistical issues.- Consulting with our Quality Partners and Refrigeration Contractors to find solutions to quality issues and upgrades.- Leveraging data, analytics and insights that unlock sustainable growth opportunities with our customers.- Focused on Return on investment maximised through properly controlled and managed customer P&L Show less
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Business Development Representative
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Feb 1993 - Feb 2002
Business Development Representative - On Trade2003 – 2012Responsible for Sales and NSV growth targets with rigorous focus on delivering targeted volume and market share across various territories. Working with cross functional teams at events held in Croke Park (matches and concerts), the Punchestown Races and the Budweiser Derby. • Building compelling customer propositions that unlock growth opportunities and maximise sustainable profit delivery – • Successful activation of high impact activity plans based on analysis and insight into customer needs, shoppers and consumers• Return on investment maximised through properly controlled and managed customer P&L in line with our Trade Terms architecture.• Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills• The ability to create the conditions for an amazing relationship with the customer through great cross-functional behaviours and ways of working• Ensures that all customer data and information required to support the customer relationship is rigorously and robustly managed Show less
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Field Sales Representative
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Nov 1991 - Feb 1993
Sales representative Off Trade 1991 – 1993 Managing various territories in the Off trade with focus on both the Multiples and Independents. - Driving volume of our beer portfolio through maximising product distribution and display opportunities within outlet. - Supporting the cross functional teams to deliver channel plan activities relevant to trade offers. Sales representative Off Trade 1991 – 1993 Managing various territories in the Off trade with focus on both the Multiples and Independents. - Driving volume of our beer portfolio through maximising product distribution and display opportunities within outlet. - Supporting the cross functional teams to deliver channel plan activities relevant to trade offers.
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Education
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2020 - 2021
University College Dublin/TUD
Professional Diploma in Transversal Skills, NFQ Level 9 -
College of Marketing and Design, Mountjoy Sq., Dublin 1
B.Sc (Management), Marketing -
St. Michael's College, Ailesbury Rd., D4
Community
