Ken MacFadyen
Director, Marketing & Communications at Audax Group- Claim this Profile
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Bio
Experience
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Audax Group
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United States
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Investment Management
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100 - 200 Employee
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Director, Marketing & Communications
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Sep 2022 - 1 year 4 months
Boston, Massachusetts, United States
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BackBay Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Vice President
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Sep 2014 - Sep 2022
Boston, MA Oversee BackBay's content-creation platform, working with clients to develop thought leadership and market commentary that take the form of articles placed within national financial publications, white papers, shareholder letters, videos, webcasts, social media and client communications. Provide strategic branding, marketing, and public relations for a client base consisting of global asset managers, RIAs, lending institutions, financial technology firms, private equity firms and other… Show more Oversee BackBay's content-creation platform, working with clients to develop thought leadership and market commentary that take the form of articles placed within national financial publications, white papers, shareholder letters, videos, webcasts, social media and client communications. Provide strategic branding, marketing, and public relations for a client base consisting of global asset managers, RIAs, lending institutions, financial technology firms, private equity firms and other alternative asset managers. Assist with all content related to these efforts, such as press releases, website copy, media talking points, and crisis and internal communications, while managing relationships with key reporters covering the relevant areas. Show less
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Corporate Communications
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Aug 2011 - Sep 2014
Greater Boston Area Prior to joining BackBay, spent three years in corporate communications and investor relations, serving as senior manager and speechwriter at Panera Bread, LLC, within the Office of the CEO, and as Editorial Projects Manager, within the global communications group of The TJX Companies. In these roles, responsibilities included: • Investor Relations: Draft and edit Annual Letter to Shareholders, Quarterly Earnings Scripts, Investor Presentations, and Corporate Website… Show more Prior to joining BackBay, spent three years in corporate communications and investor relations, serving as senior manager and speechwriter at Panera Bread, LLC, within the Office of the CEO, and as Editorial Projects Manager, within the global communications group of The TJX Companies. In these roles, responsibilities included: • Investor Relations: Draft and edit Annual Letter to Shareholders, Quarterly Earnings Scripts, Investor Presentations, and Corporate Website Updates. • Executive Communications: Draft and edit internal and external communications for the CEO and other senior executives, including speeches, corporate updates, field communications, quarterly calls and other messaging. • Media Relations: Draft both proactive and reactive statements for press inquiries, press releases, social media channels, and crisis communications. Draft and edit bylined articles, published in outlets such as CNN, Re/Code and others. • Corporate Social Responsibility: Draft and edit content for publication in CSR report. Work with graphic design team to format hard copy and digital versions of the report. Show less
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Editorial / Reporting
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Jul 2001 - Aug 2011
New York City Spent over a decade in senior roles in publishing, covering M&A, leveraged finance, private equity and other alternative asset categories. Served as the editor in chief at Mergers & Acquisitions Journal, published by SourceMedia, and previously served in senior editorial roles at Investment Dealers’ Digest and Buyouts Magazine, published by Thomson Reuters. In these roles, responsibilities included: • Editorial / Content Development: Oversaw as many as six reporters and other… Show more Spent over a decade in senior roles in publishing, covering M&A, leveraged finance, private equity and other alternative asset categories. Served as the editor in chief at Mergers & Acquisitions Journal, published by SourceMedia, and previously served in senior editorial roles at Investment Dealers’ Digest and Buyouts Magazine, published by Thomson Reuters. In these roles, responsibilities included: • Editorial / Content Development: Oversaw as many as six reporters and other support staff. Day-to-day management duties included directing coverage for the magazine and websites; overseeing the production and maintenance of the magazines, websites, and various e-newsletters; copyediting; hiring initiatives; and various ad hoc projects, such as conceiving and coordinating conferences, web seminars and other initiatives. • Reporting: Developed and maintained trusted sources within the private equity and M&A industry. Wrote long-form trend articles, profiles, Q&A's and roundtables, breaking news, blogs and commentary, and content for social media platforms. • Business Development: Wireframed and launched affiliated websites. Conceived and coordinated conferences, webinars and other awards programs. Oversaw the holistic redesign and re-positioning of Mergers & Acquisitions Journal. • Following these initiatives, ad pages grew by over 110%, representing the biggest jump among banking and finance publications tracked by industry trade publication Min's B2B. From 2007 to 2010, magazine readership grew by over 20 percent. Show less
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Education
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University of New Hampshire
Bachelors, English -
University of Edinburgh
Scottish Universities' International Summer School, Literature (Scottish Literature/Modernism) -
University of South Carolina-Columbia
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Timberlane High School