Experience

Bob Smith BMW

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing, CRM and Data Manager

  • May 2019 - Present

  Calabasas, California • Established Automotive CRM platforms, enhancing workflow and personalizing client communication. • Advanced a unique sales process, improving customer satisfaction and sales workflow. • Applied technology solutions to accelerate used car sales, increasing profitability. • Shifted to primary data source marketing, boosting advertising effectiveness. • Optimized recruitment and onboarding with tech and partnerships, improving operational efficiency.



McKenna Cars

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Operations and Process Manager

  • Jun 2016 - Jun 2019

  Norwalk, California • Established Automotive CRM platforms, enhancing workflow and personalizing client communication. • Advanced a unique sales process, improving customer satisfaction and sales workflow. • Applied techno solutions to accelerate used car sales, increasing profitability. • Shifted to primary data source marketing, boosting advertising effectiveness. • Optimized recruitment and onboarding with tech and partnerships, improving operational efficiency.



Rusnak Auto Group

• United States
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Used Car Manager

  • Jan 2013 - Jun 2016

  Thousand Oaks, CA With extensive expertise in the used car industry, I excel in pricing strategy optimization, reconditioning management, decreasing turn times, and implementing effective marketing strategies. I'm adept at inventory management, negotiation, and providing exceptional customer service. My strong analytical and communication skills allow me to make data-driven decisions and effectively lead my team in achieving monthly sales targets.



Sonic Automotive

• United States
• Retail Motor Vehicles
• 700 & Above Employee

• Used Car Manager/Buyer

  • Mar 2010 - Jan 2013

  Greater Los Angeles Area Over a dynamic three-year period at the company, I held successive leadership roles, each involving significant people and process management responsibilities. I commenced as the Used Vehicle Buyer for the Northern California Market in 2010, directing procurement strategies and team operations. This role evolved in 2011 when I became the Sales Manager in Torrance, CA, where I was entrusted with overseeing sales teams and refining sales processes for efficiency. My journey culminated in the… Show more Over a dynamic three-year period at the company, I held successive leadership roles, each involving significant people and process management responsibilities. I commenced as the Used Vehicle Buyer for the Northern California Market in 2010, directing procurement strategies and team operations. This role evolved in 2011 when I became the Sales Manager in Torrance, CA, where I was entrusted with overseeing sales teams and refining sales processes for efficiency. My journey culminated in the position of Used Car Manager from 2011 to 2013, where I led teams and developed streamlined operational processes for the used car division. Show less



CarMax

• United States
• Retail
• 700 & Above Employee

• Buyer/Manager within Purchasing Department

  • Oct 2007 - Mar 2010

  Orange County, California, United States Managed the process of buying used vehicles, using my negotiation abilities to make cost-effective purchases. Managed the reconditioning process, coordinating maintenance and repairs to ensure high-quality inventory. Demonstrated a comprehensive understanding of the used car market, contributing to operational efficiency and profitability.