Experience

SIS International Research

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Moderator

  • Sep 2010 - Present

  Moderates focus groups discussions and in-depth interviews. Moderates focus groups discussions and in-depth interviews.



KGA Research

• Consultant

  • Jan 2002 - Sep 2010

  Full service consultant providing a range of project managing services including large scale quantitative market studies, focus groups, and database driven management systems. Heavy client contact with emphasis placed on presentation of actionable results. Clients include, Time-Warner, A & P, AT&T, Citibank, Madison Square Garden, Turner Broadcasting, Unilever, and Viacom. Full service consultant providing a range of project managing services including large scale quantitative market studies, focus groups, and database driven management systems. Heavy client contact with emphasis placed on presentation of actionable results. Clients include, Time-Warner, A & P, AT&T, Citibank, Madison Square Garden, Turner Broadcasting, Unilever, and Viacom.



NEW YORK CONFERENCE CENTER

• United States
• Real Estate

• General Manager

  • Jan 1992 - Jan 2002

  Oversaw operations of this full service research agency offering a wide range of research services including focus group studies and in-person surveys. Responsibilities included heavy sales and client servicing with emphasis on satisfying project requirements and supplying necessary support to insure jobs are completed accurately, on time, and on budget. Clients include Fortune 500 companies as well as leading advertising, research and public relation agencies. Oversaw operations of this full service research agency offering a wide range of research services including focus group studies and in-person surveys. Responsibilities included heavy sales and client servicing with emphasis on satisfying project requirements and supplying necessary support to insure jobs are completed accurately, on time, and on budget. Clients include Fortune 500 companies as well as leading advertising, research and public relation agencies.



CABLEVISION SYSTEMS CORPORATION

• Director

  • Jan 1988 - Jan 1992

  Directed market research activities to support the growth of this multiple cable TV system operator, whose business covers more than forty major cable systems with over 2 million subscribers. Instituted in-house marketing database to develop models for marketing, pricing and programming packaging scenarios, as well as for tracking sales and subscriber activities. Directed market research activities to support the growth of this multiple cable TV system operator, whose business covers more than forty major cable systems with over 2 million subscribers. Instituted in-house marketing database to develop models for marketing, pricing and programming packaging scenarios, as well as for tracking sales and subscriber activities.



HOME BOX OFFICE

• United States
• Facilities Services
• 1 - 100 Employee

• Director

  • Jan 1980 - Jan 1988

  Directed department from inception, managing a budget of over $1.4 Million, and a staff of ten. Developed strategic plans for this Time-Warner subsidiary and provided support to implement and evaluate them. Accomplishments include: Developed business and marketing plans for Cinemax--which grew to 3.5 million subscribers in two years. Changed strategic marketing direction resulting in increased subscriber counts. Directed department from inception, managing a budget of over $1.4 Million, and a staff of ten. Developed strategic plans for this Time-Warner subsidiary and provided support to implement and evaluate them. Accomplishments include: Developed business and marketing plans for Cinemax--which grew to 3.5 million subscribers in two years. Changed strategic marketing direction resulting in increased subscriber counts.



LEVER BROTHERS COMPANY

• Group Manager

  • Jan 1977 - Jan 1980

  Directed planning, forecasting and new product development for the Food Division. Responsible planning for new business diversification, as well as management of information systems geared to monitor and expand market share positions for established brands. Brought three new businesses from inception through test marketing. Two were subsequently expanded into national distribution. Developed a new product volume forecast model to project sales of new businesses resulting in strategic planning, manufacturing, marketing and advertising decisions. Show less


General Foods
• Australia
• Food and Beverage Manufacturing
• 1 - 100 Employee
• Research Manager

  • 1969 - 1973