Experience

WW

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Head of Member Marketing and Retention DE/CH

  • Jun 2020 - Present

  Leading a team of 7 responsible for all CRM, direct-to-member communications, customer lifecycle conception and management, and loyalty/retention management activities across WW Germany and Switzerland. Integrating the channels app (content marketing), e-mail, push and others, we develop omnichannel approaches to ongoing and campaign-led member communications, personalizing the experience for various target groups. We place an additional key focus on (re-)engagement, churn and cancellation/save tactics to maximize member retention.Keywords: CRM, customer lifecycle management, customer journey, customer loyalty/retention, rewards programs, omnichannel marketing, e-mail, app marketing, push messaging, direct marketing, marketing strategy, analytics

• Team Leader Digital Content & Communication DE/CH

  • Nov 2016 - Jun 2020

  Led a team of up to 6 content managers and CRM specialists; responsible for all digital web content in Germany + Switzerland, including work in our CMS, graphic design, all online guest- and member-facing content, editorial planning, e-mail marketing, local marketing and CRM.Additional work in branding/CI and campaign support, including the coordination and omnichannel roll-out of international seasonal and sub-campaigns.Project highlights include numerous relaunches of the ww.com website, the establishment of interdisciplinary editorial processes within the company, and helping coordinate the international brand overhaul in 2018.



selbständig

• Freelance Language Services

  • Mar 2010 - Present

  On the side, I still enjoy delving into the wonderful world of translation (DE/FR-EN) and proofreading. I've serviced a number of commercial and scientific fields over the years and find myself becoming more and more enthralled with the topics as I dig deeper. I even do some copywriting on the side. Consider this your warning.Lektorat/Korrektorat (EN) sowie Übersetzung (DE-EN, FR-EN) kommerzieller und wissenschaftlicher Texte On the side, I still enjoy delving into the wonderful world of translation (DE/FR-EN) and proofreading. I've serviced a number of commercial and scientific fields over the years and find myself becoming more and more enthralled with the topics as I dig deeper. I even do some copywriting on the side. Consider this your warning.Lektorat/Korrektorat (EN) sowie Übersetzung (DE-EN, FR-EN) kommerzieller und wissenschaftlicher Texte



METRO AG

• Germany
• Wholesale
• 700 & Above Employee

• Expert Communications

  • Aug 2014 - Nov 2016

  Corporate Communications/PR & BrandingProjektmanagement bei englischsprachigen Unternehmenspublikationen (inkl. METRO GROUP Geschäftsbericht, Handelslexikon); Corporate Identity / Design / Branding; Dienstleistermanagement; Interne Kommunikation; Social Media; Erstellung und Pflege der konzerneigenen SprachrichtlinienProject management for English corporate publications (including METRO GROUP Annual Report, Retail Compendium); corporate identity, design and branding; management of service providers/agencies; internal communication; social media; creation and maintenance of corporate wording guidelines



TU Dortmund University

• Germany
• Higher Education
• 700 & Above Employee

• Doktorand

  • Jul 2010 - Feb 2015

  Forschungsgruppe Städtebauliche DenkmalpflegeTitel des Dissertationsvorhabens: „Städtebauliche Denkmalpflege als integratives Verfahren der Stätebauförderung am Beispiel von vier Gründerzeitgebieten”Link zur Dissertation: https://eldorado.tu-dortmund.de/handle/2003/34501

• Projektberatung/Project Advisory

  • Aug 2011 - Aug 2012

  Beratung eines Bachelor F-Projektes zum Städtebau in Halifax, KanadaAdvisor for a Bachelor "F project" regarding urban design in Halifax, Canada



Berlitz Corporation

• United States
• Education
• 700 & Above Employee

• Freelance English Instructor

  • Nov 2009 - Jan 2014

  Individual and group instruction of private and commercial customers (GER language framework A1-C1). Specialization in business and academic English. Individual and group instruction of private and commercial customers (GER language framework A1-C1). Specialization in business and academic English.



Cities & Environment Unit, Dalhousie University

• Researcher

  • Apr 2008 - Jul 2009

  Various graphic design tasks; community planning and development; urban design; plan creation Various graphic design tasks; community planning and development; urban design; plan creation



Travac Tours

• Marketing Associate

  • Sep 2003 - Jan 2009

  Creation/maintenance of the company website; customer support; planning of city tours; creation of advertisement and marketing materials; copywriting Creation/maintenance of the company website; customer support; planning of city tours; creation of advertisement and marketing materials; copywriting



Dalhousie Unviersity School of Planning

• Teaching Assistant

  • Sep 2007 - Dec 2008



City of Ottawa

• Canada
• Government Administration
• 700 & Above Employee

• Intern, City Planning Department

  • Sep 2006 - Mar 2007

  In the divisions responsible for ecological sustainability and the introduction of the new land-use plan In the divisions responsible for ecological sustainability and the introduction of the new land-use plan