Experience

Le Cordon Bleu Australia

• Australia
• Higher Education
• 1 - 100 Employee

• Regional Manager, VIC & TAS

  • Jan 2015 - Present

  * Sales and Marketing (culinary and degree programs) * Events Management * External Relationships Management * Applications processing CRM system management * Sales and Marketing (culinary and degree programs) * Events Management * External Relationships Management * Applications processing CRM system management



Job Training Institute

• Melbourne

• International Marketing Manager

  • Apr 2014 - Present

  Occupied both international and domestic marketing roles in a medium-sized RTO. Newly created role. * Bring cohesion to disparate domestic marketing initiatives in print and electronic media * Conduct ROI analysis on existing advertising and revise marketing investment * Brand management and development of a consistent corporate profile * Identify new marketing opportunities * Devise and implement an international marketing plan following recent CRICOS registration * Provide cost analysis for international education marketing / market development * Identify and recruit education agents both on- and off-shore Show less



Software Publications

• Melbourne, Australia

• National Sales Manager / International Market Development Manager

  • Aug 2012 - Apr 2014

  National Sales Manager for a specialist educational publisher in the Vocational Education and Training (VET) sector. Secondary portfolio of responsibility to develop export markets for Software Publications' training products in the Business and Financial Services fields. * Senior management role in: sales and marketing, client relations and account management. * New business development * Market research * Export market development National Sales Manager for a specialist educational publisher in the Vocational Education and Training (VET) sector. Secondary portfolio of responsibility to develop export markets for Software Publications' training products in the Business and Financial Services fields. * Senior management role in: sales and marketing, client relations and account management. * New business development * Market research * Export market development



GCA Admissions

• Sydney, Australia

• General Manager

  • Oct 2009 - Dec 2012

  • Overall responsibility for management of the sales unit (international / domestic student enquiries and enrolments) for a 3 sector (English, VET and HE) collective. Member of the senior management team • Identify and implement improvements to processes in order to enhance client experience • Recruit, manage and develop enrolments/ recruitment team • Assess and process applications for enrolment from international students • Responsibility for the Group’s relationship with its local and overseas agents; manage student referrals from agents • Conduct agent recruitment, esp. in relation to strategic new market development • Submit recommendations based on market research for new international recruitment markets, product development; implement marketing strategies for these markets • Identify and develop new market opportunities to mitigate against contracting traditional recruitment markets • Report to senior management student enrolment statistical data to inform marketing • Build and maintain relationships with stakeholders; internal and external colleagues, government agencies and NGOs (on-shore / off-shore) • Integrate marketing and sales recruitment strategies for seamless processing of enrolment enquiries and conversions from agents and direct students (on-shore and off-shore) • Set budgets / sales targets based on differentiated revenue streams as reflected in marketing strategies. Project cash flow consistent with cyclical factors (e.g. academic year) • Engage external suppliers: advertising and design; DTP; web development; media brokers • Sound understanding of ESOS Act; National Code of Practice; monitor compliance in marketing and recruitment operations • Sound understanding of regulations pertaining to country assessment levels; visa classes • Experience operating at a senior level in dealings with Australian trade and diplomatic staff and industry-related government agencies / NGOs; colleagues in Australian and overseas institutions Show less



TVET Australia

• Education Administration Programs
• 1 - 100 Employee

• NSW State Sales Manager

  • Jun 2007 - Oct 2009

  Start up role in NSW for Melbourne-based head office. • Work autonomously (shared premises with National Audit and Registration Agency - NARA) toward sales growth of government copyrighted learning and assessment resources to registered training organisations (RTOs). Responsible for business development in NSW, ACT and QLD • New business development through expansion of RTO client-base characterized by a high level of customer service and support • Establish and maintain successful business relationships with senior RTO management • Negotiate government to government contracts (Saudi Arabia, Fiji, Bangladesh) for supply of Australian government-owned training resources internationally under licence • Develop understanding of customer needs through consultation and identify opportunities for customization of products to meet these needs • Pitch Australia’s training capability to high level foreign government delegations. Cite Australia’s international reputation for best practice in VET delivery to countries interested in developing a VET sector • Engagement with other government and non-government agencies supporting VET • Seconded to National Quality Council (NQC) to undertake comparative analysis of Quality Assurance in Education and Training Delivery within the US, UK and New Zealand tertiary education systems respectively Show less



Euro-Australis Consulting

• Amsterdam, The Netherlands

• Director / Consultant

  • Jan 2002 - Dec 2006

  • Relocate to Amsterdam; providing market research, marketing and student recruitment services in the Netherlands and contiguous countries • Report to Australian stakeholders on trends and developments in European vocational and higher education • Promotional event planning and management • Development and production of marketing collateral incl. copy writing/translations • Identify and establish relationships with international programs directors and senior faculty academics in European institutions responsible for student mobility – Study Abroad and Exchange programs; collaborative research • Facilitate dialogue and information exchange between Australian and European institutional staff (academics and administrators) toward facilitation of inter-institutional relationships • Deliver seminars on campus: generic information on the Australian study experience; specific information on locations, institutions • Identify and exploit sales and marketing opportunities in a broader European context e.g. Italy, Spain and the UK • Convert European student enquiries to enrolments in Australian institutions; counsel Australian students on study opportunities in Europe • Sound understanding of the Sorbonne – Bologna Declaration relating to the internationalization and developmental transparency of disparate European HE systems, especially as it related to Australian higher education and AQF equivalencies • Establish sound personal relationships with key visa and marketing staff in Australian DFAT missions in the relevant countries, as a means of facilitating business dealings Show less