Experience

CTBC Financial Holding Co., Ltd. 中信金控

• Associate Manager, Retail Banking and Wealth Management Division

  • Jul 2018 - Present

  [Unsecured Lending Division ]• Collaborated with Retention team to prevent potential losing customers• Designed campaigns and new marketing communication ideas on EDM/chatbot/...[Projects]• Reduced costs through channel migration and digitalization.• Created new acquisition model by strategic alliance with EC/Telecom players.• Optimized intellectual customer service chatbot’s KM (Knowledge Management) and increased effective answer rate.

• Management Associate

  • Jul 2017 - Jun 2018

  Card and Payment Division, Retail Banking[1st-year MA rotation] • Credit Card Sales Experience(1 months)• Assistant in customer segment project in CTBC customer base(2 months)• Card Sales Management in retail market(2 months)• Card Product Management, focusing on acquiring business (4 months)• Assistant in Unsecured Lending Department, conducting lending market competitive analysis and study new marketing methodology(2 months)[MA Projects] • Business plans for using credit card reward points on App• New business models suggestion for new market in acquiring business



Bank of Singapore, Asia's Global Private Bank

• Singapore
• Financial Services
• 700 & Above Employee

• Corporate Banking Intern

  • Jul 2015 - Feb 2016