Ken Au

Senior Marketing Manager at Insta360
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Contact Information
us****@****om
(386) 825-5501
Location
Shenzhen, Guangdong, China, CN
Languages
  • 中文(普通話)Mandarin Full professional proficiency
  • 廣東話/粵語Cantonese Native or bilingual proficiency
  • English Full professional proficiency
  • 上海话Shanghainese Elementary proficiency
  • French Elementary proficiency

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5.0

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Kaoru N.

Ken is an excellent marketer with logical thoughts, professionalism and leadership. As a senior marketing manager, he leads the team to meet both qualitative and quantitive goals. By proactively encouraging people to share useful information and key learnings, he makes our day-to-day tasks, sales campaigns, and launch projects go smoother for everyone in the local marketing team. He also speaks up when any problem occurs and always manages to solve it in an efficient way. At this faced-paced company with so many young talents, he surely stands out as a leader and I appreciate having the opportunity to work with him.

Messila Lam

Ken is an expert on problem-solving. He always has a clear idea of how to tackle problems reasonably. He also always able to draft actual plans to achieve the goal with careful management of risks.

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Credentials

  • Google Project Management Professional Certificate
    Google
    Feb, 2022
    - Nov, 2024
  • Google Project Management Professional Certificate
    Coursera
    Feb, 2022
    - Nov, 2024
  • Estate Agent's Individual Licence
    Estate Agents Authority
    Feb, 2016
    - Nov, 2024

Experience

    • China
    • Computers and Electronics Manufacturing
    • 100 - 200 Employee
    • Senior Marketing Manager
      • Mar 2021 - Present

      Public Relation:- Promote media coverage in the APAC region- Campaigns including Product launches, Show, Sale, Large function update, Important user story etc- Press kit preparation and localisationBusiness development:- Seeking business cooperation in APAC region- Influencer marketing including Product review, Product demonstration, Footage shooting, Competitor product comparison review etc- Important user story collectingDigital Marketing:- Continuous SNS content posting operation- Copywriting- Copy localisation- Localised Facebook marketingManagement:- APAC marketing strategy development- Marketing operation instruction- Work items allocationDistributors relationship management:- Executing marketing projects and operation with regional distributors

    • Marketing manager - in charge of APAC Marketing
      • Oct 2020 - Mar 2021

      Public Relation:- Promote media coverage in the APAC region- Campaigns including Product launches, Show, Sale, Large function update, Important user story etc- Press kit preparation and localisationBusiness development:- Seeking business cooperation in APAC region- Influencer marketing including Product review, Product demonstration, Footage shooting, Competitor product comparison review etc- Important user story collectingDigital Marketing:- Continuous SNS content posting operation- Copywriting- Copy localisation- Localised Facebook marketingManagement:- APAC marketing strategy development- Marketing operation instruction- Work items allocationDistributors relationship management:- Executing marketing projects and operation with regional distributors

    • Marketing Manager
      • Jul 2018 - Oct 2020

      Public Relation:- Pomote media coverage in the APAC region- Campaigns including Product launches, Show, Sale, Large function update, Important user story etc- Press kit preparation and localisationBusiness development:- Seeking business cooperation in APAC region- Influencer marketing including Product review, Product demonstration, Footage shooting, Competitor product comparison review etc- Important user story collectingDigital Marketing:- Continuous SNS content posting operation- Copywriting- Copy localisation- Deal with Facebook commentsOperation:- Traditional Chinese Translation

    • Project Assistant
      • Dec 2017 - May 2018

      Hong Kong Elements ice rink renovation work coordination Project management of Changsha IFS ice rink building, including - Merchandising - Marketing - HR - Operation design - Drafting legal contract with various supplier and contractor Hong Kong Elements ice rink renovation work coordination Project management of Changsha IFS ice rink building, including - Merchandising - Marketing - HR - Operation design - Drafting legal contract with various supplier and contractor

    • Sales and Marketing Manager
      • Jan 2016 - Dec 2017

      - Proposing marketing plan for overseas real estate- Approaching potential clients- Approaching potential business partners- Investigating industry situation and condition of competitors- Recruiting and assisting sales-team members- Drafting various contracts- Dealing with service providers such as IT companiesIN CHINA(PLUS): - Exploring the market in China specifically in Shanghai- Conducting cooperation with other individuals- Recruiting sales-team members- Setting development plans of Shanghai division- Training of Shanghai division

    • Houseman(Medical Intern)
      • Jun 2016 - Mar 2017

      - Medical History writing- Laboratory result checking- Running and assisting medical procedure- Handling patients inquiry- Routine patient physical examination - Medical History writing- Laboratory result checking- Running and assisting medical procedure- Handling patients inquiry- Routine patient physical examination

    • Hong Kong
    • Real Estate
    • 1 - 100 Employee
    • Sales Consultant
      • Mar 2015 - Dec 2015

      - Approach potential clients by first-hand or second-hand sources- Online marketing campaign- Investigating economics status and arranging suitable marketing direction- Sales process including signing contract- Follow-up clients(to-be) - Approach potential clients by first-hand or second-hand sources- Online marketing campaign- Investigating economics status and arranging suitable marketing direction- Sales process including signing contract- Follow-up clients(to-be)

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Office Clerk - Underwriting Department
      • Sep 2013 - Mar 2015

      - Data input - Detecting suspicious insurance and investment cases- Correct improper data- Ensure the coherence within different insurance cases of related clients - Data input - Detecting suspicious insurance and investment cases- Correct improper data- Ensure the coherence within different insurance cases of related clients

    • Government Relations Services
    • 700 & Above Employee
    • Enumerator
      • Jun 2011 - Aug 2011

      - Gathering information from community population- Arranging raw data collected- Arranging work distribution with other colleague- Dealing with complaint - Gathering information from community population- Arranging raw data collected- Arranging work distribution with other colleague- Dealing with complaint

Education

  • The University of Hong Kong
    Bachelor of Chinese Medicine
    -

Community

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