Ken Allewelt
Director Of Product Development at NewPoint Media Group, LLC.- Claim this Profile
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Bio
Judy Bellack
Ken Allewelt is one of those rare "utility players" who can successfully tackle a variety of disciplines and initiatives with fresh perspective, energy and enthusiasm. It was my great pleasure to work with Ken when I joined NPMG, and quickly recognized that he was being under-utilized in the organization. It was a very easy decision to promote him to Director of Sales Operations, and he did not disappoint. An true idea guy, Ken was responsible for moving several revenue-generating initiatives forward and providing a level of perspective within the sales organization to drive adoption. He successfully interacted with the various brand leaders and department heads, and was both well liked and respected by all. I hope I again have the opportunity to work with Ken, and highly recommend him to any organization seeking to upgrade their talent with a high-energy and highly-talented, passionate team player.
John List
Ken is an uncanny individual -- who can wear so many hats that it's difficult to categorize him into any specific area. He has incomparable creative skills that bring writing, photography, layout, design, production into a cohesive project that generates winning results within budget. People enjoy working with him, his personality keeps everything light in spite of deadline pressures. I wholeheartedly recommend Ken and his team for any project -- from marketing, advertising, copywriting, production or distribution. The result will be delivered on time and on budget and the entire group involved in the project will have a great time doing it!
Judy Bellack
Ken Allewelt is one of those rare "utility players" who can successfully tackle a variety of disciplines and initiatives with fresh perspective, energy and enthusiasm. It was my great pleasure to work with Ken when I joined NPMG, and quickly recognized that he was being under-utilized in the organization. It was a very easy decision to promote him to Director of Sales Operations, and he did not disappoint. An true idea guy, Ken was responsible for moving several revenue-generating initiatives forward and providing a level of perspective within the sales organization to drive adoption. He successfully interacted with the various brand leaders and department heads, and was both well liked and respected by all. I hope I again have the opportunity to work with Ken, and highly recommend him to any organization seeking to upgrade their talent with a high-energy and highly-talented, passionate team player.
John List
Ken is an uncanny individual -- who can wear so many hats that it's difficult to categorize him into any specific area. He has incomparable creative skills that bring writing, photography, layout, design, production into a cohesive project that generates winning results within budget. People enjoy working with him, his personality keeps everything light in spite of deadline pressures. I wholeheartedly recommend Ken and his team for any project -- from marketing, advertising, copywriting, production or distribution. The result will be delivered on time and on budget and the entire group involved in the project will have a great time doing it!
Judy Bellack
Ken Allewelt is one of those rare "utility players" who can successfully tackle a variety of disciplines and initiatives with fresh perspective, energy and enthusiasm. It was my great pleasure to work with Ken when I joined NPMG, and quickly recognized that he was being under-utilized in the organization. It was a very easy decision to promote him to Director of Sales Operations, and he did not disappoint. An true idea guy, Ken was responsible for moving several revenue-generating initiatives forward and providing a level of perspective within the sales organization to drive adoption. He successfully interacted with the various brand leaders and department heads, and was both well liked and respected by all. I hope I again have the opportunity to work with Ken, and highly recommend him to any organization seeking to upgrade their talent with a high-energy and highly-talented, passionate team player.
John List
Ken is an uncanny individual -- who can wear so many hats that it's difficult to categorize him into any specific area. He has incomparable creative skills that bring writing, photography, layout, design, production into a cohesive project that generates winning results within budget. People enjoy working with him, his personality keeps everything light in spite of deadline pressures. I wholeheartedly recommend Ken and his team for any project -- from marketing, advertising, copywriting, production or distribution. The result will be delivered on time and on budget and the entire group involved in the project will have a great time doing it!
Judy Bellack
Ken Allewelt is one of those rare "utility players" who can successfully tackle a variety of disciplines and initiatives with fresh perspective, energy and enthusiasm. It was my great pleasure to work with Ken when I joined NPMG, and quickly recognized that he was being under-utilized in the organization. It was a very easy decision to promote him to Director of Sales Operations, and he did not disappoint. An true idea guy, Ken was responsible for moving several revenue-generating initiatives forward and providing a level of perspective within the sales organization to drive adoption. He successfully interacted with the various brand leaders and department heads, and was both well liked and respected by all. I hope I again have the opportunity to work with Ken, and highly recommend him to any organization seeking to upgrade their talent with a high-energy and highly-talented, passionate team player.
John List
Ken is an uncanny individual -- who can wear so many hats that it's difficult to categorize him into any specific area. He has incomparable creative skills that bring writing, photography, layout, design, production into a cohesive project that generates winning results within budget. People enjoy working with him, his personality keeps everything light in spite of deadline pressures. I wholeheartedly recommend Ken and his team for any project -- from marketing, advertising, copywriting, production or distribution. The result will be delivered on time and on budget and the entire group involved in the project will have a great time doing it!
Credentials
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Email Conversation & Deliverability Certification
Digital MarketerSep, 2013- Oct, 2024 -
Full Funnel Optimization Certificate
Digital MarketerSep, 2013- Oct, 2024 -
Zenger-Miller Frontline Leadership
AchieveGlobalSep, 1995- Oct, 2024
Experience
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NewPoint Media Group
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United States
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Advertising Services
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1 - 100 Employee
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Director Of Product Development
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Jul 2017 - Present
Work with brand leaders to develop scalable, enterprise-level product solutions, including:- Develop cost and profitability models; projected adoption levels; product life cycles- Work with marketing to develop sales strategy and supportive collateral development- Develop and implement systems to provide trackable, measurable metrics
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Director of Sales Operations
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Jun 2016 - Present
Sales operation support for Newpoint Media Group including underlying brands: - Homes & Land Magazine - The Real Estate Book Magazine - New Home Guide / New Homes & Ideas Magazine(s) - Senior/Mature Living Choices Magazines
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Homes & Land
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United States
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Advertising Services
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100 - 200 Employee
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Manager of Database Marketing
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May 2013 - Present
- Identify and prioritize prospective B2B contacts- Develop Multi-channel B2B CRM sales funnels / pipelines- Developed complex demographic market research tools- Created Excel-based tools which provide complete analysis of real estate activity utilizing data derived through MLS feeds - Identify and prioritize prospective B2B contacts- Develop Multi-channel B2B CRM sales funnels / pipelines- Developed complex demographic market research tools- Created Excel-based tools which provide complete analysis of real estate activity utilizing data derived through MLS feeds
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Tallahassee Democrat
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United States
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Newspaper Publishing
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1 - 100 Employee
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Research and New Business Manager
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Sep 2008 - May 2013
Direct responsibility for Classified Call Center; Est. $1.7M in annual sales; 3 direct reports Direct responsibility for all market research, client presentations and new business developmentSalesforce.com Local Knowledge Champion
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Custom Solutions Group Manager
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Mar 2007 - Sep 2008
Direct supervision of 5 employees. Responsible for speculative creative designs; online creative and video production; creation, development and presentation of more than 25 TIDE (Think, Identify, Develop, Execute) initiatives with a presented sales value in excess of $6.5M; involving in-depth marketing research for consumer segments, developed comprehensive media buys and accompanying creative.
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Special Sections Manager
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Aug 2005 - Mar 2007
Responsible for management of all production and editorial aspects of more than 250 annual special sections produced by Tallahassee Democrat. Direct supervision of 5 employees.
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Special Section Lead Designer
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Mar 2003 - Aug 2005
Responsible for the editorial design and production of more than 200 special sections and niche products on an annual basis.
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Lead Classified Production Artist
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Aug 2001 - Mar 2003
Oversaw creative and production of advertising for major real estate and automotive accounts in the Tallahassee market. Routinely produced 20+% of departmental production workload.
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Lead Creative Artist
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May 1999 - Aug 2001
Developed creative that helped agency land several large accounts, including local Comcast franchise. Developed introductory campaign for digital cable in the Tallahassee market. Campaign was one of the most successful roll-outs in any Comcast market. Developed creative that helped agency land several large accounts, including local Comcast franchise. Developed introductory campaign for digital cable in the Tallahassee market. Campaign was one of the most successful roll-outs in any Comcast market.
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Tallahassee Democrat
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United States
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Newspaper Publishing
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1 - 100 Employee
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Classified Advertising Production Lead
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Nov 1991 - May 1999
Lead artist for all classified advertising accounts. Met with clients, developed marketing strategies and accompanying creative. Instrumental in helping team meet revenue expectations month-over-month for more than two consecutive years. Lead artist for all classified advertising accounts. Met with clients, developed marketing strategies and accompanying creative. Instrumental in helping team meet revenue expectations month-over-month for more than two consecutive years.
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Gray Business Communications
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Book and Periodical Publishing
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1 - 100 Employee
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Community Weekly(s) Manager
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Jun 1991 - Nov 1991
Hired to oversee 7 weekly shoppers in smaller markets. Within 6 months, was able to determine that all but 2 of the newspapers were turning a profit -- and so far in the red they were unsalvageable. Subsequently closed 5 of the 7 shoppers. Hired to oversee 7 weekly shoppers in smaller markets. Within 6 months, was able to determine that all but 2 of the newspapers were turning a profit -- and so far in the red they were unsalvageable. Subsequently closed 5 of the 7 shoppers.
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Tallahassee Democrat
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United States
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Newspaper Publishing
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1 - 100 Employee
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Commercial Printing Prepress Facilitator
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Aug 1990 - Jul 1991
Instrumental in the creation of a pre-press department for a $1M+ commercial print department. Included conversion, install and implementation of a PC-based prepress system. Oversaw all prepress production aspects including development of a comprehensive billing database.
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Shift Supervisor
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Jun 1988 - Aug 1990
Direct supervision of overnight production shift. Managed work flow, employee evaluations, hiring & personnel issues.
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Typesetter
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Sep 1987 - Jun 1988
Old school typesetter -- worked on ATEX and Harris front-end systems in the days before PC workstations
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Production Manager
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Aug 1984 - Sep 1987
Production Manager for an $12M advertising agency in Boca Raton Florida Production Manager for an $12M advertising agency in Boca Raton Florida
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Production Coordinator
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1982 - 1984
Managed the day-to-day production and traffic coordination for a premier Boca Raton, Florida advertising agency
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Production Manager
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1980 - 1984
Oversaw print production and traffic services of advertising agency.
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Education
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Florida State University
Business Administration - Marketing -
Broward Community College
Marketing/Marketing Management, General -
Cooper City High School