Kelvin McCord, M.A.
Director of Marketing & Communications at CaseWorthy, Inc.- Claim this Profile
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Topline Score
Bio
Tara Mark (Bossert)
Kelvin is a highly strategic thinker that is able to wear many hats effectively. I worked with him on several high profile digital projects and because of his ability to communicate with clarity across multiple departments all projects were completed with ease. I highly recommend working with Kelvin. He’s the type of marketer that realizes the importance of executing on actionable insights, has an appetite for continual learning and collaboration. He really is a rare find!
Kevin Winneroski
Kelvin was a talented marketer on my team, supporting B2B segment marketing for Behavioral Health State & Local Government. Kelvin has a multi-faceted skill set across lead generation, campaign creation and implementation and event sponsorships. Kelvin is hands-on, adaptable, and skilled in building full funnel campaigns that generate interest and complement our sales teams’ efforts in managing complex, often times multi-year sales lead cycles.
Tara Mark (Bossert)
Kelvin is a highly strategic thinker that is able to wear many hats effectively. I worked with him on several high profile digital projects and because of his ability to communicate with clarity across multiple departments all projects were completed with ease. I highly recommend working with Kelvin. He’s the type of marketer that realizes the importance of executing on actionable insights, has an appetite for continual learning and collaboration. He really is a rare find!
Kevin Winneroski
Kelvin was a talented marketer on my team, supporting B2B segment marketing for Behavioral Health State & Local Government. Kelvin has a multi-faceted skill set across lead generation, campaign creation and implementation and event sponsorships. Kelvin is hands-on, adaptable, and skilled in building full funnel campaigns that generate interest and complement our sales teams’ efforts in managing complex, often times multi-year sales lead cycles.
Tara Mark (Bossert)
Kelvin is a highly strategic thinker that is able to wear many hats effectively. I worked with him on several high profile digital projects and because of his ability to communicate with clarity across multiple departments all projects were completed with ease. I highly recommend working with Kelvin. He’s the type of marketer that realizes the importance of executing on actionable insights, has an appetite for continual learning and collaboration. He really is a rare find!
Kevin Winneroski
Kelvin was a talented marketer on my team, supporting B2B segment marketing for Behavioral Health State & Local Government. Kelvin has a multi-faceted skill set across lead generation, campaign creation and implementation and event sponsorships. Kelvin is hands-on, adaptable, and skilled in building full funnel campaigns that generate interest and complement our sales teams’ efforts in managing complex, often times multi-year sales lead cycles.
Tara Mark (Bossert)
Kelvin is a highly strategic thinker that is able to wear many hats effectively. I worked with him on several high profile digital projects and because of his ability to communicate with clarity across multiple departments all projects were completed with ease. I highly recommend working with Kelvin. He’s the type of marketer that realizes the importance of executing on actionable insights, has an appetite for continual learning and collaboration. He really is a rare find!
Kevin Winneroski
Kelvin was a talented marketer on my team, supporting B2B segment marketing for Behavioral Health State & Local Government. Kelvin has a multi-faceted skill set across lead generation, campaign creation and implementation and event sponsorships. Kelvin is hands-on, adaptable, and skilled in building full funnel campaigns that generate interest and complement our sales teams’ efforts in managing complex, often times multi-year sales lead cycles.
Credentials
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Digital Transformation
LinkedInFeb, 2022- Nov, 2024 -
Lead Generation Foundations
LinkedInFeb, 2022- Nov, 2024
Experience
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CaseWorthy, Inc.
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing & Communications
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Jan 2023 - Present
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Elevance Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Marketing Director
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May 2022 - Jan 2023
Responsible for developing/executing marketing communication strategies for Elevance Health. Directs MarCom vision in support of Elevance Health’s strategic objectives, ensuring collaborative output and cost-effective solutions. Leading cross-functional team in delivering multi-channel communication and direct response campaigns. Responsible for developing/executing marketing communication strategies for Elevance Health. Directs MarCom vision in support of Elevance Health’s strategic objectives, ensuring collaborative output and cost-effective solutions. Leading cross-functional team in delivering multi-channel communication and direct response campaigns.
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OPEN MINDS Circle
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United States
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Business Consulting and Services
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1 - 100 Employee
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General Manager, Executive Education
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Nov 2020 - Nov 2021
Part of the company's management team, I was responsible for delivering a series of cutting-edge educational experiences for health and human service C-level executives and collaborating with the company’s team of subject matter experts and consultants to develop and deliver high-demand thought leadership content. Part of the company's management team, I was responsible for delivering a series of cutting-edge educational experiences for health and human service C-level executives and collaborating with the company’s team of subject matter experts and consultants to develop and deliver high-demand thought leadership content.
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Optum
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United States
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Hospitals and Health Care
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700 & Above Employee
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Segment Marketing Director
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Mar 2017 - Sep 2020
I led B2B marketing campaign formulation and implementation coupled with tradeshow sponsorship management to generate sales leads and influence brand preference for the Optum State Government segment. I led B2B marketing campaign formulation and implementation coupled with tradeshow sponsorship management to generate sales leads and influence brand preference for the Optum State Government segment.
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Alliance Data
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United States
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Financial Services
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700 & Above Employee
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Director, Client Services
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2012 - 2017
• Catapult Marketing (an Alliance agency), 2016 – 2017 • Epsilon (an Alliance agency), 2012 – 2016 I directed various sized teams in delivering national and shopper marketing campaigns for clients like Kellogg, Saputo Cheese and Moen at sister agencies within a Fortune 500 company and leading global provider of data-driven marketing services and loyalty solutions. • Catapult Marketing (an Alliance agency), 2016 – 2017 • Epsilon (an Alliance agency), 2012 – 2016 I directed various sized teams in delivering national and shopper marketing campaigns for clients like Kellogg, Saputo Cheese and Moen at sister agencies within a Fortune 500 company and leading global provider of data-driven marketing services and loyalty solutions.
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Aspen Marketing
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United States
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Advertising Services
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200 - 300 Employee
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Senior Director Client Services
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2009 - 2011
I managed a team of three in delivering consumer and trade programs for Pernod-Ricard USA, and accountable for $8 million in business. I managed a team of three in delivering consumer and trade programs for Pernod-Ricard USA, and accountable for $8 million in business.
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Education
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Webster University
Master of Arts, Integrated Marketing Communications -
Southern Illinois University, Carbondale
Bachelor of Science, Broadcast Journalism
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